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Book tip: "The History of Graphic Design. Vol. 2, 1960–Today"

​Published at 26.07.2019 by Eyes & Ears of Europe

With the recently published volume "History of graphic design. Volume 2, 1960-Today", Jens Müller rounds off his exploration of graphic design.

"Can you survive Moon?" and how ProSiebenSat.1 revolutionises HbbTV

​Published at 22.07.2019 by Eyes & Ears of Europe

On the 50th anniversary of the moon landing on 15 July, "Galileo" used HbbTV technology for an extraordinary contribution: The German knowledge magazine let its viewers slip into Neil Armstrong's moon boots in an interactive space event. In various scenarios, some of which recreated real decision-making moments of the various Apollo missions, the viewer could vote live via app or remote control via HbbTV on how he would behave instead of the astronaut. The decision of the majority determined the further course of the mission. Will the crew be able to survive the moon landing with the help of the audience and get back to Earth in one piece? The event can still be individually replayed now - in the red-button media library, in the 'Galileo' app and on galileo.tv.

Exhibition tip: "Design Laboratory: Materials and Technology"

​Published at 13.06.2019 by Eyes & Ears of Europe

From 28 June 2019 to 5 April 2020, the exhibition "Design Laboratory: Materials and Technology" will be on show at the Museum für Gestaltung Zurich in the Toni-Areal.

Book tip: "Graphic Design"

​Published at 13.06.2019 by Eyes & Ears of Europe

The recently published book "Graphic Design" by Rosmarie Tissi gives an insight into the work of one of the few internationally known graphic artists of her time.

ARTE: Summer of Freedom – Programme design for the thematic focus

​Published at 11.06.2019 by Eyes & Ears of Europe

Between 5 July and 25 August 2019, ARTE will be broadcasting a summer programme focus again. This year's theme will be "Summer of Freedom": Every Friday and Sunday, ARTE will devote itself to the themes of freedom and self-fulfilment in pop culture with feature films, concerts and documentaries.

Divimove, ProSiebenSat.1 and Mediengruppe RTL develop campaigns for the 2019 European elections

​Published at 24.05.2019 by Eyes & Ears of Europe

From 23 to 26 May 2019, elections to the European Parliament will be held in the Member States of the European Union. In order to achieve a higher turnout this year, both Divimove and ProsiebenSat.1 and Mediengruppe RTL will drum for the European elections. Eyes & Ears presents the three very different campaigns:

Marketing & Design for the TV event "24h Europe - The Next Generation"

​Published at 21.05.2019 by Eyes & Ears of Europe

On 4 May 2019, Arte, rbb, SWR and BR broadcast the 24-hour documentary in real time, which focuses on everyday life and the challenges of the 60 young and European protagonists.

Opportunities & Challenges of eSports on TV - Interview with 7Sports COO Stefan Zant

​Published at 03.05.2019 by Eyes & Ears of Europe

7Sports, the sports business unit of ProSiebenSat.1, has been active in the eSports sector since 2016, including live broadcasts of international tournaments, the weekly magazine "ran eSports - Professional. Gaming. Magazine" on ProSieben MAXX and, most recently, the digital content on www.esports.com. A cooperation like the one with the eSports organizer DreamHack is intended to bring even more content to television and illustrates 7Sports' intention to make eSports known to the masses.

Promotion campaigns for VoD and OTT content – An interview with BDA Creative

​Published at 30.04.2019 by Eyes & Ears of Europe

BDA Creative, a communications and branding agency based in Munich, has produced campaigns for Viacom (MTV, Nick, Comedy Central) and rebranding for 3sat, as well as several audiovisual content campaigns for VoD providers. These include, for example, the Prime Original series "Beat" and "You are Wanted". Eyes & Ears asked BDA Creative what specifics campaigns for VoD providers require, what current projects they are working on and what challenges they are facing.

Artificial intelligence in everyday life and in the creative industry - Interview with Jochen Voß

​Published at 03.04.2019 by Eyes & Ears of Europe

Jochen Voß, Managing Director next step next crossmedia, will present the Eyes & Ears event "Storytelling & AI" on 15 May 2019 in Cologne. We were interested to find out how the digital and cross-media expert views technological development and the influence of artificial intelligence on our industry.

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