Eyes & Ears of Europe: News

Book Tip: Real Progress

Published at 06.09.2025 by Eyes & Ears of Europe

Real Progress by Tim Herbig shows product leaders how to escape “Alibi Progress.” With the Progress Wheel, it connects strategy, OKRs, and discovery into a practical system that drives real outcomes—not just activity.

Podcast Tip: The AI Daily Brief

Published at 04.09.2025 by Eyes & Ears of Europe

Stay ahead of the AI curve: Discover The AI Daily Brief with Nathaniel Whittemore – your essential daily dose of insights, trends, and big questions shaping artificial intelligence.

Book Tip: No Ads Please

Published at 04.08.2025 by Eyes & Ears of Europe

No Ads Please offers a rare glimpse into the mind of Rémi Babinet, founder of BETC – named the world’s most creative agency in 2024. From Evian to McDonald’s, Babinet shares the stories behind some of the agency’s most iconic campaigns, blending marketing insight, creative process, and cultural commentary. With over 950 illustrations, this rich volume is a must-read for anyone interested in advertising, design, and the art of storytelling.

Screenworks brings the “Jurassic World” dinosaurs into Müller stores.

Published at 01.08.2025 by Tobias Varola, Creative Director, Screenworks

To coincide with the cinematic release of Jurassic World: Dominion (July 2, 2025), Screenworks collaborated with NBCUniversal and Novagrafix to create an extensive 360° campaign for Müller, a leading German drugstore chain known for its wide range of toys

Podcast Tip: Everyday Motion

Published at 05.08.2025 by Eyes & Ears of Europe

Everyday Motion guides emerging motion designers through the everyday challenges of the industry. The podcast covers everything from developing craft skills and finding your place in the field to advocating for yourself, building relationships, networking, and career strategies – offering practical guidance for anyone starting out in motion design.

Toothless the Dragon at Müller – and Screenworks right in the middle of it

Published at 01.07.2025 by Tobias Varola, Creative Director, Screenworks

For the new live-action adaptation of How to Train Your Dragon, Screenworks partnered with NBCUniversal, Framestore, and Novagrafix to create a magical campaign – featuring Toothless the dragon right in the middle of a Müller store.

The Headliner: Music Television that Moves

Published at 03.07.2025 by Bart Hendrikx, Strategy Director, SMP Amsterdam

SMP Amsterdam deepens its creative partnership with Talpa Studios in The Headliner — a bold new talent show where sound doesn’t just support the story, it drives it. With a stage that responds to audience energy and a sonic identity that amplifies every twist, SMP Amsterdam delivers the emotional heartbeat of a format where music becomes storytelling.

Book Tip: Directing.Commercials

Published at 04.06.2025 by Eyes & Ears of Europe

Marc Schölermann’s Directing.Commercials offers rare, behind-the-scenes insights from over 20 years of directing for top brands. With practical tips, real industry stories, and interviews from creatives and producers, this book is an essential guide for anyone working in the commercial production world.

Respect the Process – with Jordan Brady

Published at 29.06.2025 by Eyes & Ears of Europe

Hosted by filmmaker Jordan Brady, Respect the Process takes you behind the camera into the world of commercial directing. Honest conversations, practical advice, and insights from top talent – from Super Bowl spots to AI-driven storytelling.

New Soundscapes at Eyes & Ears: ELEVEN creative audio joins in!

Published at 01.06.2025 by Eyes & Ears of Europe

From sonic logos to Dolby Atmos mixes – Munich-based studio ELEVEN Audio creates premium audio experiences for brands and broadcasters. We’re thrilled to welcome Daniel Erl, Matthias Pasedag and their team to the Eyes & Ears community!