Eyes & Ears of Europe: News

Toothless the Dragon at Müller – and Screenworks right in the middle of it

Published at 01.07.2025 by Tobias Varola, Creative Director, Screenworks

For the new live-action adaptation of How to Train Your Dragon, Screenworks partnered with NBCUniversal, Framestore, and Novagrafix to create a magical campaign – featuring Toothless the dragon right in the middle of a Müller store.

The Headliner: Music Television that Moves

Published at 03.07.2025 by Bart Hendrikx, Strategy Director, SMP Amsterdam

SMP Amsterdam deepens its creative partnership with Talpa Studios in The Headliner — a bold new talent show where sound doesn’t just support the story, it drives it. With a stage that responds to audience energy and a sonic identity that amplifies every twist, SMP Amsterdam delivers the emotional heartbeat of a format where music becomes storytelling.

Book Tip: Directing.Commercials

Published at 04.06.2025 by Eyes & Ears of Europe

Marc Schölermann’s Directing.Commercials offers rare, behind-the-scenes insights from over 20 years of directing for top brands. With practical tips, real industry stories, and interviews from creatives and producers, this book is an essential guide for anyone working in the commercial production world.

Respect the Process – with Jordan Brady

Published at 29.06.2025 by Eyes & Ears of Europe

Hosted by filmmaker Jordan Brady, Respect the Process takes you behind the camera into the world of commercial directing. Honest conversations, practical advice, and insights from top talent – from Super Bowl spots to AI-driven storytelling.

New Soundscapes at Eyes & Ears: ELEVEN creative audio joins in!

Published at 01.06.2025 by Eyes & Ears of Europe

From sonic logos to Dolby Atmos mixes – Munich-based studio ELEVEN Audio creates premium audio experiences for brands and broadcasters. We’re thrilled to welcome Daniel Erl, Matthias Pasedag and their team to the Eyes & Ears community!

Creative Sparks from Kyiv: Starlight Creative

Published at 02.06.2025 by Eyes & Ears of Europe

This Kyiv-based studio brings fresh energy to motion design, branding, and promos for media brands — with projects for BBC Studios, Warner Bros., Disney, and more. Welcome, Starlight Creative!

No Games Without Volunteers: Gédéon Wins Gold for Playful Storytelling

Published at 03.06.2025 by Eyes & Ears of Europe

To help recruit 40,000 volunteers for the Paris 2024 Games, Gédéon created a witty campaign starring mascot Phryge — and took home Gold for Best Copywriting.

Book Tip: Elizabeth Gilbert – Big Magic

Published at 04.06.2025 by Eyes & Ears of Europe

At first glance, Big Magic by Elizabeth Gilbert sounds like just another self-help guide. But those who aren’t put off by that will find no empty promises between its pages—instead, a heartfelt reminder of why we create in the first place—and why sometimes we need exactly that to keep going.

Exhibition Tip: Barbara Kruger at the Guggenheim Bilbao

Published at 01.06.2025 by Eyes & Ears of Europe

With bold text, striking visuals, and immersive installations, Barbara Kruger is one of the most influential voices in contemporary art. Starting June 24, the Guggenheim Museum Bilbao presents the first major retrospective of her work in Spain—an exhibition that invites visitors to step into spaces where visual language becomes both a message and a medium.

Podcast Tip: Digiday Podcast

Published at 03.06.2025 by Eyes & Ears of Europe

The Digiday Podcast is a weekly show exploring the big stories and issues that matter to brands, agencies, and publishers as they navigate the digital age.