Eyes & Ears of Europe: News

Promotion campaigns for VoD and OTT content – An interview with BDA Creative

Published at 30.04.2019 by Eyes & Ears of Europe

BDA Creative, a communications and branding agency based in Munich, has produced campaigns for Viacom (MTV, Nick, Comedy Central) and rebranding for 3sat, as well as several audiovisual content campaigns for VoD providers. These include, for example, the Prime Original series "Beat" and "You are Wanted". Eyes & Ears asked BDA Creative what specifics campaigns for VoD providers require, what current projects they are working on and what challenges they are facing.

Artificial intelligence in everyday life and in the creative industry - Interview with Jochen Voß

Published at 03.04.2019 by Eyes & Ears of Europe

Jochen Voß, Managing Director next step next crossmedia, will present the Eyes & Ears event "Storytelling & AI" on 15 May 2019 in Cologne. We were interested to find out how the digital and cross-media expert views technological development and the influence of artificial intelligence on our industry.

Exhibition tip: "OUT OF OFFICE. When Robots and AI do our work for us"

Published at 29.03.2019 by Eyes & Ears of Europe

From 7 November 2018 to 19 May 2019, the exhibition "OUT OF OFFICE . When Robots and AI do our work for us" will be shown at the Museum der Arbeit Hamburg in collaboration with the Bucerius Lab of the ZEIT Foundation.

New, cross-media connection between TV and mobile: RTL II links "Berlin - Day & Night" and THE DOME on IGTV

Published at 22.03.2019 by Eyes & Ears of Europe

On 30 November 2018 RTL II brought its music show THE DOME back on stage. To promote the event, the channel launched a cross-media combination of TV and IGTV, the video application of Instagram, with a special of its reality soap "Berlin – Day & Night".

4 Things You Can Still Learn About Digital Brand Management

Published at 18.03.2019 by Eyes & Ears of Europe

Brands have long since ceased to be just a name and a promise of quality. In an increasingly digital network society, brand management must be rethought. Products and services promise unique services - brands fulfil needs and desires. Effective brand management is about relationships, trust and values. The more we know about the relevant needs and wishes of our users, the better the chance for the brand to remain significant for people, even in times of rapid change.

Companies have to tell stories

Published at 11.03.2019 by Eyes & Ears of Europe

Successful companies like Apple, Google, Tesla or Red Bull not only tell good stories, they live a good story. Stories are able to turn brands into myths. In his lecture at the event "Storytelling & KI - from Aristotle to Alexa", Prof. Dr. Michael Müller wants to explain the background for the meaning of storytelling. In addition, the narration researcher will also explain what constitutes a good story and how other narrative methods, such as "storylistening" and "storydoing" work.

Five Key Ideas You’ll Bring Back from Promax Europe 2019

Published at 08.03.2019 by Promax

How is marketing on over-the-top platforms different from marketing on traditional, linear platforms? How can you capture viewers’ attention and keep it, even when their favorite show isn’t on the air? What are the optimal ways to produce and distribute content over the various social media platforms? These questions and many more will be on the slate March 25-26 at Promax Europe 2019.

CapeRock creates umbrella brand for Deutsche Welle's environmental format "Eco"

Published at 26.02.2019 by Eyes & Ears of Europe

Deutsche Welle's environmental format, which was initially launched as "Eco@Africa", was joined by "Eco India" in autumn 2018. The newly designed "Eco Africa" was launched January 2019. The rebranding was created by the Amsterdam agency CapeRock under the art direction of Maria Regenspurger, Deutsche Welle.

BDA Creative Gives 3sat The First Redesign In 15 Years

Published at 20.02.2019 by Eyes & Ears of Europe

Since 5 February 2019, the cultural and scientific programme, which is the joint responsibility of the public broadcasters ZDF, ORF, SRF and ARD, has been presented in a new look, developed by BDA Creative.

Book tip: "Through a Different Lens"

Published at 21.02.2019 by Eyes & Ears of Europe

The book "Through a Different Lens: Stanley Kubrick Photographs", published by Donald Albrecht and Sean Corcoran, shows photographs by the famous director Stanley Kubrick for Look magazine.