News
17.01.2020
An energetic design for the young target group – Luxlotusliner creates broadcast design for "The 77 Percent" of Deutsche Welle
by Eyes & Ears of Europe
DW's "The 77 Percent" attracts the attention of Africans younger than 35 with fast edits and strong colours.
In the sub-Saharan region of Africa, 77 percent of the population is younger than 35. For these 770 million people, Deutsche Welle has launched "The 77 Percent" to create room for dialogue, contact and discussion on its various platforms. The topics are as colourful as the design of the programme itself: everything from politics, society and public events to satire – in the name of freedom, tolerance and democracy – is covered.

The Munich agency Luxlotusliner was responsible for the programme design for "The 77 Percent". The agency took traditional African patterns as a basis and gave them into a contemporary look. Due to the young target group, which communicates primarily in social networks, the design is also suitable for social media and thus differs from classic TV appearances.

Another challenge was the design of the logo: It was adapted in six African languages – Amharic, English, French, Hausa, Kiswahili, and Portuguese – in order to reach as many of the 770 million under 35 year olds as possible.

Further articles
- "I love to tell stories and to entertain people" – A Drink with Michael Coldewey
- Cinematic and with real marquee letters – Opening credits by FEEDMEE Design underline the authenticity of "Angela Merkel – Im Lauf der Zeit"
- "We wanted to do cool shit and have good lunches" – A Drink with Brett Richards
- New name & fresh logo for ARD debut – Luxlotusliner adds contrast
- "The working hours make me feel normal again" – A Drink with Oleksandra Doroguntsova
- European League of Football accepts UKRAINE BRAVES as 13th team
Current Jobs
- Projektmanager (m/w/d) - DMC, München
- Senior Editor*in (w/m/d) in Vollzeit ab 01.07.2022 - BK - Büro für Bewegtbild
- Motion Designer / Art Director (w/d/m) in freier Mitarbeit - Deutsche Welle, Berlin
- Motion Designer (m/w/d) - Seven.One Entertainment Group, München
- Praktikum im Bereich Produktion Film/Fernsehen (m/w/d) - novel media, München/Unterföhring