Eyes & Ears of Europe: News

Divimove, ProSiebenSat.1 and Mediengruppe RTL develop campaigns for the 2019 European elections

Published at 24.05.2019 by Eyes & Ears of Europe

From 23 to 26 May 2019, elections to the European Parliament will be held in the Member States of the European Union. In order to achieve a higher turnout this year, both Divimove and ProsiebenSat.1 and Mediengruppe RTL will drum for the European elections. Eyes & Ears presents the three very different campaigns:

Marketing & Design for the TV event "24h Europe - The Next Generation"

Published at 21.05.2019 by Eyes & Ears of Europe

On 4 May 2019, Arte, rbb, SWR and BR broadcast the 24-hour documentary in real time, which focuses on everyday life and the challenges of the 60 young and European protagonists.

Opportunities & Challenges of eSports on TV - Interview with 7Sports COO Stefan Zant

Published at 03.05.2019 by Eyes & Ears of Europe

7Sports, the sports business unit of ProSiebenSat.1, has been active in the eSports sector since 2016, including live broadcasts of international tournaments, the weekly magazine "ran eSports - Professional. Gaming. Magazine" on ProSieben MAXX and, most recently, the digital content on www.esports.com. A cooperation like the one with the eSports organizer DreamHack is intended to bring even more content to television and illustrates 7Sports' intention to make eSports known to the masses.

Promotion campaigns for VoD and OTT content – An interview with BDA Creative

Published at 30.04.2019 by Eyes & Ears of Europe

BDA Creative, a communications and branding agency based in Munich, has produced campaigns for Viacom (MTV, Nick, Comedy Central) and rebranding for 3sat, as well as several audiovisual content campaigns for VoD providers. These include, for example, the Prime Original series "Beat" and "You are Wanted". Eyes & Ears asked BDA Creative what specifics campaigns for VoD providers require, what current projects they are working on and what challenges they are facing.

Artificial intelligence in everyday life and in the creative industry - Interview with Jochen Voß

Published at 03.04.2019 by Eyes & Ears of Europe

Jochen Voß, Managing Director next step next crossmedia, will present the Eyes & Ears event "Storytelling & AI" on 15 May 2019 in Cologne. We were interested to find out how the digital and cross-media expert views technological development and the influence of artificial intelligence on our industry.

Exhibition tip: "OUT OF OFFICE. When Robots and AI do our work for us"

Published at 29.03.2019 by Eyes & Ears of Europe

From 7 November 2018 to 19 May 2019, the exhibition "OUT OF OFFICE . When Robots and AI do our work for us" will be shown at the Museum der Arbeit Hamburg in collaboration with the Bucerius Lab of the ZEIT Foundation.

New, cross-media connection between TV and mobile: RTL II links "Berlin - Day & Night" and THE DOME on IGTV

Published at 22.03.2019 by Eyes & Ears of Europe

On 30 November 2018 RTL II brought its music show THE DOME back on stage. To promote the event, the channel launched a cross-media combination of TV and IGTV, the video application of Instagram, with a special of its reality soap "Berlin – Day & Night".

4 Things You Can Still Learn About Digital Brand Management

Published at 18.03.2019 by Eyes & Ears of Europe

Brands have long since ceased to be just a name and a promise of quality. In an increasingly digital network society, brand management must be rethought. Products and services promise unique services - brands fulfil needs and desires. Effective brand management is about relationships, trust and values. The more we know about the relevant needs and wishes of our users, the better the chance for the brand to remain significant for people, even in times of rapid change.

Companies have to tell stories

Published at 11.03.2019 by Eyes & Ears of Europe

Successful companies like Apple, Google, Tesla or Red Bull not only tell good stories, they live a good story. Stories are able to turn brands into myths. In his lecture at the event "Storytelling & KI - from Aristotle to Alexa", Prof. Dr. Michael Müller wants to explain the background for the meaning of storytelling. In addition, the narration researcher will also explain what constitutes a good story and how other narrative methods, such as "storylistening" and "storydoing" work.

Five Key Ideas You’ll Bring Back from Promax Europe 2019

Published at 08.03.2019 by Promax

How is marketing on over-the-top platforms different from marketing on traditional, linear platforms? How can you capture viewers’ attention and keep it, even when their favorite show isn’t on the air? What are the optimal ways to produce and distribute content over the various social media platforms? These questions and many more will be on the slate March 25-26 at Promax Europe 2019.