Eyes & Ears of Europe: News

THE FUTURE IS NOW – The MGZ Summit 2025 for all forward-thinkers in the media industry

Published at 03.09.2025 by Tobias Varola, Creative Director, Screenworks

The media industry is at a turning point: technological innovations, new business models, and social change are challenging established structures while at the same time opening up unprecedented opportunities. With the guiding theme “the future is now”, the Mediengründerzentrum NRW invites you to the fourth MGZ Summit on Monday, October 13, 2025, at the Filmpalast in Cologne.

BDA Creative stages the trailer for “Der Tiger”

Published at 02.10.2025 by BDA Creative

With “Der Tiger”, Amazon MGM Studios is bringing its first German original to cinemas. BDA Creative was entrusted with developing the key art and the official trailer – essential elements to convey the film’s intense atmosphere and spark curiosity for the cinema experience.

Book Tip: Real Progress

Published at 06.09.2025 by Eyes & Ears of Europe

Real Progress by Tim Herbig shows product leaders how to escape “Alibi Progress.” With the Progress Wheel, it connects strategy, OKRs, and discovery into a practical system that drives real outcomes—not just activity.

Podcast Tip: The AI Daily Brief

Published at 04.09.2025 by Eyes & Ears of Europe

Stay ahead of the AI curve: Discover The AI Daily Brief with Nathaniel Whittemore – your essential daily dose of insights, trends, and big questions shaping artificial intelligence.

Book Tip: No Ads Please

Published at 04.08.2025 by Eyes & Ears of Europe

No Ads Please offers a rare glimpse into the mind of Rémi Babinet, founder of BETC – named the world’s most creative agency in 2024. From Evian to McDonald’s, Babinet shares the stories behind some of the agency’s most iconic campaigns, blending marketing insight, creative process, and cultural commentary. With over 950 illustrations, this rich volume is a must-read for anyone interested in advertising, design, and the art of storytelling.

Screenworks brings the “Jurassic World” dinosaurs into Müller stores.

Published at 01.08.2025 by Tobias Varola, Creative Director, Screenworks

To coincide with the cinematic release of Jurassic World: Dominion (July 2, 2025), Screenworks collaborated with NBCUniversal and Novagrafix to create an extensive 360° campaign for Müller, a leading German drugstore chain known for its wide range of toys

Podcast Tip: Everyday Motion

Published at 05.08.2025 by Eyes & Ears of Europe

Everyday Motion guides emerging motion designers through the everyday challenges of the industry. The podcast covers everything from developing craft skills and finding your place in the field to advocating for yourself, building relationships, networking, and career strategies – offering practical guidance for anyone starting out in motion design.

Toothless the Dragon at Müller – and Screenworks right in the middle of it

Published at 01.07.2025 by Tobias Varola, Creative Director, Screenworks

For the new live-action adaptation of How to Train Your Dragon, Screenworks partnered with NBCUniversal, Framestore, and Novagrafix to create a magical campaign – featuring Toothless the dragon right in the middle of a Müller store.

The Headliner: Music Television that Moves

Published at 03.07.2025 by Bart Hendrikx, Strategy Director, SMP Amsterdam

SMP Amsterdam deepens its creative partnership with Talpa Studios in The Headliner — a bold new talent show where sound doesn’t just support the story, it drives it. With a stage that responds to audience energy and a sonic identity that amplifies every twist, SMP Amsterdam delivers the emotional heartbeat of a format where music becomes storytelling.