Eyes & Ears of Europe: News

"Simplicity" – The rebranding for ZDFheute by BDA Creative convinces with clear lines

Published at 19.08.2021 by Eyes & Ears of Europe

The Munich-based agency BDA Creative redesigned the on-air, digital and screen design for ZDFheute with a simple keyline. On 19 July 2021, the rebranding went on air.

From a satellite dish to the multicoloured ball – The SAT.1 brand development from 1984 until today

Published at 02.08.2021 by Alexandra Runden, Eyes & Ears of Europe

When did the "Programmgesellschaft für Kabel und Satellitenrundfunk" (Programme Company for Cable and Satellite Broadcasting) become SAT.1? Which changes eventually led to the multicoloured ball? And how did claims and jingles change during this time? These and many other questions were answered by André Otto, Creative Director Design and main designer responsible for the SAT.1 brand, Michael Sundermann, Head of Art and Design ProSiebenSAT.1, and Paul Taylor, Head of Audio and Creative Director ProSiebenSAT.1. In addition, former Creative Director Ulla Gessner commented on the development. Here is part 1 of the series "Brand development over time" on the occasion of the 25th anniversary of Eyes & Ears of Europe.

"A Drink with European Media Creatives", the (Live-)Podcast from Eyes & Ears of Europe – Third Episode Online Now!

Published at 29.07.2021 by Eyes & Ears of Europe

In the third podcast episode of "A Drink with European Media Creatives" both sides have Belgian beer. Over a bottle of Grimbergen and Jungle Joy, Isabelle Maselis, Head of Branding & Communications at the Flemish streaming service Streamz, and our host talk, among other things, about how they deal with failure and about equality in the media industry. Furthermore, they talk about the many different possibilities in content marketing and what Kate Winslet has to do with it.

There's something to bleat about! – Seven.One Creation implements campaign for "Die Alm – Promischweiß und Edelweiß"

Published at 21.07.2021 by Eyes & Ears of Europe

In "Die Alm – Promischweiß und Edelweiß" (The Alpine Pasture – Celebrity Sweat and Edelweiss) ten celebrities have been living for 6 weeks at 1,680 metres above sea level as if it were 100 years ago: without electricity, heating or any luxury. The matching campaign was provided by Seven.One Creation, the creative agency of the Seven.One Entertainment Group.

A Box Full of Possibilities – UnitedSenses creates "Design Machine" and Sound Toolbox for the International Basketball Federation FIBA

Published at 13.07.2021 by Eyes & Ears of Europe

With their modular audiovisual branding system, UnitedSenses ensures clear FIBA branding in all international competitions despite individual design packages and sounds.

"A Drink with European Media Creatives", the (Live-)Podcast from Eyes & Ears of Europe – Second Episode Online Now!

Published at 29.06.2021 by Eyes & Ears of Europe

The second podcast episode of "A Drink with European Media Creatives" features Austrian Green Veltliner and Kitty Krazy from Smaland, Sweden. In the conversation with Christer Mellstrand, Marketing Director at SVT, they talk - among other things - about the task of a public broadcaster not to provide a stage for fake news. Our presenter and the Marketing Director also discuss the challenges of being a team leader in times of crisis and how to promote creativity while running.

All Eyes and Ears on Benelux – The first Eyes & Ears of Europe Pecha Kucha event took place on 1 June

Published at 11.06.2021 by Eyes & Ears of Europe

What is going on in the media industry of our neighbours? And what moves our colleagues from Benelux? To find out, Eyes & Ears of Europe organised a very special get-together on 1 June, with presentations in Pecha Kucha style.

"A Drink with European Media Creatives", the (Live-)Podcast from Eyes & Ears of Europe – First Episode Online Now!

Published at 26.05.2021 by Eyes & Ears of Europe

On 29 April 2021 at 5 pm CET, the time had come: Corinna Kamphausen, CEO Eyes & Ears of Europe, presented the first Eyes & Ears LIVE event and welcomed Cécile Chavepayre, Creative Director ARTE, to the premiere. Over a glass of red wine in Cologne and sake in Paris, the two exchanged views on topics such as why there are so few female creative directors in France, how Cécile manages to calm her "monkey mind" and empty her mind for a project, and how her path led from being a teacher to the media industry.

#HasshatHausverbot ("Hate is banned") – RTLZWEI and vonHerzen show haters the red card with cross-media campaign

Published at 07.05.2021 by Eyes & Ears of Europe

Hate is becoming more and more prevalent on the net. In addition to hate speech, insulting and defamatory posts and comments, social media users are also being insulted in their private messages. RTLZWEI takes a clear stand and includes not only faces of the channel but also their employees in the awareness-raising and educational campaign by the vonHerzen agency.

Matching the claim "Anders Fernsehen" ("Watching TV differently") – 3sat gets new sound design from Cape Rock

Published at 28.04.2021 by Eyes & Ears of Europe

After the successful 3sat redesign in 2019, the Dutch agency Cape Rock has now given the station a new sound design – which will be on air from 01 May.