Eyes & Ears of Europe: News

100 Years of Smiles: How Havas and Seven.One Use Artificial Intelligence to Enable a Time Travel Experience

Published at 01.03.2025 by Eyes & Ears of Europe

What does a commercial look like that was created entirely by artificial intelligence? To mark its 100th anniversary, Lacalut is embarking on a journey through time with AI-generated characters. In collaboration with Seven.One Media, Havas Media and Havas Play, a campaign was created that combines tradition and the future. Heiko Brantsch, Senior Art Director Video at Seven.One AdFactory, talks in an interview about the creative process, challenges and lessons learned.

EEOFE Ambassadors: In Conversation with Martin Härtlein

Published at 01.03.2025 by Eyes & Ears of Europe

In the Ambassador Program of Eyes & Ears of Europe, we foster international exchange and networking within the European media and creative industries. We are excited to introduce Martin Härtlein, Head of Creation – CD, Creative Solutions at ProSiebenSat1PULS4, in this newsletter edition. With over 20 years of experience, he has shaped the Austrian TV landscape and aims to strengthen the visibility of creative media professions further as an Ambassador. In an exclusive conversation, he shares his perspectives and the challenges faced by the industry in Austria.

Message in a Bottle to the Bundestag – A Guerrilla Action by fritz-kola

Published at 01.03.2025 by Eyes & Ears of Europe

In a world where digital communication channels are often flooded, fritz-kola uses an unconventional but effective strategy to capture the attention of the Bundestag – a message in a bottle! With the campaign "Message in a Bottle to the Bundestag," the company gives Generation Z a voice in political discourse, advocating for more participation, climate protection, and social justice.

Book Tip: Advertising and the Transformation of Screen Cultures

Published at 02.03.2025 by Eyes & Ears of Europe

Advertising is omnipresent – on social media, in TV commercials, in cinemas, or embedded in streaming services. But how has audiovisual advertising evolved? What role does it play in our culture and perception of brands? These questions are at the core of the English-language book Advertising and the Transformation of Screen Cultures by Bo Florin, Patrick Vonderau, and Yvonne Zimmermann.

Exhibition Tip: Glitter at MK&G

Published at 03.03.2025 by Eyes & Ears of Europe

At the MK&G in Hamburg, things will sparkle and shine over the next few months: The exhibition explores the ambivalent meaning of the shimmering material, ranging from consumer criticism to art and environmental issues.

Podcast Tip: Filmpuls-Podcast

Published at 04.03.2025 by Eyes & Ears of Europe

The Filmpuls Podcast delves into the central questions of the film world: What makes a masterpiece timeless? How do filmmakers influence our perception? What secrets lie behind the most important directors and their films? Hosted by Carrie Duvan and Roger Stirling, the podcast offers in-depth analyses and engaging discussions on trends, techniques, and the art of filmmaking.

Engaging with the Future: Sinje Matzner and Werner Pastula on SWR's Success in Social Media

Published at 01.02.2025 by Eyes & Ears of Europe

The SWR is taking an exciting step into the future of social media: With its own brand channel on TikTok, the broadcaster is specifically targeting the younger generation. In just ten days, over 10,000 followers were gained, and several clips reached over a million views. We spoke with Werner Pastula, Deputy Head of Communications, and Sinje Matzner, Head of Channel Management, about the successful launch and the strategies behind it. Find out more about their visions and experiences!

Gédéon Reinvents Two Iconic TV Brands: Antena 3 & Gulli

Published at 15.02.2025 by Eyes & Ears of Europe

From celebrating a legacy to shaping the future, Gédéon continues to redefine television branding with two bold redesigns. For its 35th anniversary, Spain’s leading channel Antena 3 entrusted Gédéon with a fresh identity, centering around the striking púa symbol—an emblem of versatility and recognition. Meanwhile, in France, Gulli embraced a dynamic new look inspired by the digital world, with playful avatars bringing the brand to life for a new generation of young viewers.

Music Library by Anselm Kreuzer: Specializing in TV Journalism, TV Entertainment, and Social Media Videos

Published at 11.02.2025 by Eyes & Ears of Europe

The right music is essential for the impact of a video or moving image production—yet finding it can be time-consuming or legally complicated. Anselm Kreuzer offers a simple solution with Music Sculptor: a specialized music library with legally secure usage and AI-powered search. We introduce you to this innovative music library.

OFFF 2025

Published at 13.02.2025

Celebrate 25 years of creativity and innovation at OFFF Barcelona 2025! From May 8-10, the world’s leading digital design talents will gather at the Disseny Hub Barcelona. Get ready for inspiring workshops, masterclasses, and a lineup of exciting speakers from the worlds of art, design, and AI. Don’t miss the new “OFFF a la ciutat” format, bringing creative energy to the streets of Barcelona. Get your ticket now and experience the festival of the future!