100 Years of Smiles: How Havas and Seven.One Use Artificial Intelligence to Enable a Time Travel Experience
Published at 01.03.2025 by Eyes & Ears of Europe

What does a commercial look like that was created entirely by artificial intelligence? To mark its 100th anniversary, Lacalut is embarking on a journey through time with AI-generated characters. In collaboration with Seven.One Media, Havas Media and Havas Play, a campaign was created that combines tradition and the future. Heiko Brantsch, Senior Art Director Video at Seven.One AdFactory, talks in an interview about the creative process, challenges and lessons learned.