News
02.02.2025
Book Tip: Typography for Screen: Type in Motion
by Eyes & Ears of Europe
Typography for Screen by Wang Shaoqiang is an inspiring journey through the world of digital typography. The book showcases creative projects, from motion graphics and website design to conceptual experiments. Exclusive interviews with designers and studios convey various design philosophies and offer valuable insights. Especially practical: QR codes lead directly to the featured projects. An essential read for anyone who wants to explore the potential of typography in the digital space.
Discover the Art of Typography in Digital Environments
Typography for Screen by Wang Shaoqiang is a visually engaging exploration of how typography finds its place in the evolving landscape of digital media. The book presents a curated collection of creative projects that showcase typographic applications across motion graphics, webpage designs, and experimental digital concepts. It serves as a practical and inspirational guide for designers, students, and anyone passionate about digital communication design.
Insights from Renowned Designers and Studios
What sets Typography for Screen apart is its inclusion of exclusive interviews with leading designers and studios. These conversations provide a rich tapestry of perspectives on design philosophies, technical challenges, and creative solutions for screen-based typography. Readers gain insights into how typographic elements can be harmoniously integrated into digital interfaces to create visually compelling and functional designs.
Exploring the Boundaries of Type in Motion
Typography is no longer confined to static print; it has become a dynamic element in digital environments. The book emphasizes this shift by exploring type in motion, interactive designs, and conceptual experiments that push the boundaries of traditional typography. QR codes included in the book provide direct access to featured projects, allowing readers to experience these typographic innovations firsthand.
Comprehensive and Practical
Structured as a comprehensive resource, Typography for Screen covers essential principles of visual and information hierarchies in digital design. It provides a blend of theoretical insights and practical examples, making it an invaluable reference for both seasoned designers and design students.
About the Author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts in China, where he serves as the dean of the design, visualization, and animation department. He is a prolific editor known for his work on international design, branding, and communication trends. Shaoqiang is also the editor of Design 360° magazine and Asia-Pacific Design, and he frequently lectures at design academies and serves on prestigious design award juries.
Final Thoughts
Whether you are a seasoned designer or a student eager to dive into the world of digital typography, Typography for Screen is a must-read. It not only celebrates the creative potential of typography in the digital age but also provides valuable insights into the design process from some of the industry's best minds.
Book Details:
- Hardcover, 240 pages
- Dimensions: 210 mm × 285 mm
- Language: English
- ISBN: 9788417084134 (Overseas Markets)
- ISBN: 9789887947530 (Chinese Markets)
