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100 Years of Smiles: How Havas and Seven.One Use Artificial Intelligence to Enable a Time Travel Experience
What does a commercial look like that was created entirely by artificial intelligence? To mark its 100th anniversary, Lacalut is embarking on a journey through time with AI-generated characters. In collaboration with Seven.One Media, Havas Media and Havas Play, a campaign was created that combines tradition and the future. Heiko Brantsch, Senior Art Director Video at Seven.One AdFactory, talks in an interview about the creative process, challenges and lessons learned. More
EEOFE Ambassadors: In Conversation with Martin Härtlein
In the Ambassador Program of Eyes & Ears of Europe, we foster international exchange and networking within the European media and creative industries. We are excited to introduce Martin Härtlein, Head of Creation – CD, Creative Solutions at ProSiebenSat1PULS4, in this newsletter edition. With over 20 years of experience, he has shaped the Austrian TV landscape and aims to strengthen the visibility of creative media professions further as an Ambassador. In an exclusive conversation, he shares his perspectives and the challenges faced by the industry in Austria. More
Message in a Bottle to the Bundestag – A Guerrilla Action by fritz-kola
In a world where digital communication channels are often flooded, fritz-kola uses an unconventional but effective strategy to capture the attention of the Bundestag – a message in a bottle! With the campaign "Message in a Bottle to the Bundestag," the company gives Generation Z a voice in political discourse, advocating for more participation, climate protection, and social justice. More
Book Tip: Advertising and the Transformation of Screen Cultures
Advertising is omnipresent – on social media, in TV commercials, in cinemas, or embedded in streaming services. But how has audiovisual advertising evolved? What role does it play in our culture and perception of brands? These questions are at the core of the English-language book Advertising and the Transformation of Screen Cultures by Bo Florin, Patrick Vonderau, and Yvonne Zimmermann. More
Exhibition Tip: Glitter at MK&G
At the MK&G in Hamburg, things will sparkle and shine over the next few months: The exhibition explores the ambivalent meaning of the shimmering material, ranging from consumer criticism to art and environmental issues. More
Podcast Tip: Filmpuls-Podcast
The Filmpuls Podcast delves into the central questions of the film world: What makes a masterpiece timeless? How do filmmakers influence our perception? What secrets lie behind the most important directors and their films? Hosted by Carrie Duvan and Roger Stirling, the podcast offers in-depth analyses and engaging discussions on trends, techniques, and the art of filmmaking. More
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