20th International Eyes & Ears Awards

23.10. / München

Best station spot


1. Prize

INFOSPORT+

With humour and irony, the INFOSPORT+ channel spot undermines viewers' expectations by playing different sports with the wrong balls: Golf with a basketball, rugby with a ping-pong ball and football with a bowling ball! The irritation quickly turns into a smile and the channel wins the sympathies of the audience with the sophisticated and poignant spot!

Creative Team: Olivier Schaack, Creative Director CANAL+; Java Jacobs, Director & Copywriter


2. Prize

ARTE: Got The Music

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Christian Gyss, Editing ARTE; Mikael Cuchard, Graphic Design ARTE; Anne Seymor, Production ARTE


3. Prize

GEO Television

Creative Team: Niels Ney, Brand Manager/CV Mediengruppe RTL Deutschland; Thorsten Kaufmann, Producer Mediengruppe RTL Deutschland; Jochen Langner, Sprecher Mediengruppe RTL Deutschland; Vera Papies, Producer/Beratung Mediengruppe RTL Deutschland; Andreas Stephan, Sounddesign Mediengruppe RTL Deutschland

Best on air programme spot: Acquired fictional productions


1. Prize

Universal Channel: Advent, Advent, Chicago brennt

On Advent Sundays, Universal Channel shows the favourite episodes of the Chicago Fire seasons selected by the viewers. The channel combines the festive season with the content of the series in a clever, creative and coherent spot: The characters of the series stand as candles on an Advent wreath and are lit one after the other, while a boy recites the title of the special: Advent, Advent, Chicago on fire!

Creative Team: Elmar Krick, Creative Brand Director NBCUniversal Global Networks Deutschland; Daniel Saini, Senior Creative Producer NBCUniversal Global Networks Deutschland; Julia Lorenz, Junior Marketing Manager NBCUniversal Global Networks Deutschland; Henning Roch, Marketing Director NBCUniversal Global Networks Deutschland; Lili Clemens, Producer WELOVEFILM; Gerald Schneider, Producer WELOVEFILM; Chris Hof, Kamera/DOP WELOVEFILM


2. Prize

ARTE: Hochspannung

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Delphine Werner, Director ARTE; Mikael Cuchard, Graphic Design ARTE; Ines Roscher, Editor ARTE; Joan Appel, Production ARTE


3. Prize

Super RTL & spotville: Dr. House

Creative Team: Mara L'Assainato, Leitung On-Air Promotion RTL Disney Fernsehen; Tasja Hoverath, Senior On-Air Promotion Manager RTL Disney Fernsehen; Marco Kuschnier, Creative Director spotville; Sven Braun, Executive Producer spotville; Markus Seisenbacher, Motion Design spotville; Marc Menzel, Creative Producer spotville; Jochen Rall, Grafikdesign spotville

Best on air programme spot: Local fictional productions


1. Prize

Hochspannung Made by SAT.1

To introduce the label 'HIGH TENSION MADE BY SAT.1', the station effectively focuses on reduction - no off-text, no original sounds, no music in the conventional sense. The excerpts from the film adaptations of the bestsellers are only driven and held together by the heartbeat of the typewriter. The result is a spot that generates suspense and at the same time leaves you wanting more!

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Senior Designer ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager ProSiebenSat.1 TV Deutschland; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland


2. Prize

RTL: Sankt Maik

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Eva Frings, Projektmanagement Mediengruppe RTL Deutschland; Marc Rhiem, Producer Mediengruppe RTL Deutschland; Gregor Wagner, Sound Design Mediengruppe RTL Deutschland; Andreas Schuster, VFX Design Mediengruppe RTL Deutschland

Best on air programme spot: Sports


1. Prize

CANAL+: PSG-Marseille – It's going to hurt

'Le Classique' is the name given to the duel between Paris St. Germain and Olympique Marseille. In order to illustrate the explosive nature of the game, CANAL+ has opted for a humorous and quirky clip, in which fans stab the players of the opposing team, who are in the form of Voodoo dolls, with needles. This has an effect on the football game itself and so CANAL+ not only provides a witty explanation for the missed shots, but also lets the fans become protagonists of the game!  

Creative Team: Mathilde Villette, Brand Director CANAL+; Olivier Schaack, Creative Director CANAL+; Stephen Cafiero, Director BETC


2. Prize

SRF: Eishockey WM

Creative Team: Alex Hefter, Creative Director SRF; Patrick Arnecke, Head of Design & Promotion SRF; Thomas Schümperli, Teamleiter Crossmedia Promotion SRF; Romano Piffaretti, Producer Crossmedia Promotion SRF; Jürg Krebs, Video Composer tpc; Martin Krattiger, Video Composer tpc; Remo Häberli, Sound Editor tpc


3. Prize

RTL: Formel 1

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Annett Krause, Projektmanagement Mediengruppe RTL Deutschland; Frank Schneider, GF/Regie Filmstyler Pictures; Pia Ihling, Junior Producer Filmstyler Pictures; Max Krumbe, Producer Filmstyler Pictures

Best on air programme spot: News & Information


1. Prize

ZDF: Bundestagswahl 2017

Overhang seat, traffic light coalition, swing voters – terms from the election language are reinterpreted in this ZDF spot in a playful, visual way. The unusual combinations of term and image surprise the viewer, make him smile or stimulate interest. This effectively communicates the actual message: understand the election correctly with ZDF!

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leitung Programm-Marketing 2 ZDF; Sabine Ramseger-Kurz, Projektleitung ZDF; Patrick Volm-Dettenbach, Head of Production Element E Filmproduktion; Georg von Mitzlaff, Regie Element E Filmproduktion; Florian Banicki, DoP Element E Filmproduktion; Torsten Nitzsche, Management Supervisor KNSK Werbeagentur; Christina Holzer, Art Director KNSK Werbeagentur; Carsten Dammer, Copywriter KNSK Werbeagentur


2. Prize

n-tv: 25 Jahre 

Creative Team: Cornelia Dienstbach, Director Marketing n-tv & Special Interest Verticals Mediengruppe RTL Deutschland; Sabrina Engel, Brandmanager n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Franken, Promotion Producer Mediengruppe RTL Deutschland


3. Prize

DW: Shift – Vorprogrammiert

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Sebastian Katzer, Producer Deutsche Welle; Sarah Weber, Editing Deutsche Welle; Ute Schmidt, Sound-Design Deutsche Welle

Best on air programme spot: Kids


1. Prize

Sat.1: The Voice Kids – Sternsinger 

"Rejoice, Voice Kids are coming soon" – Sat.1 is releasing a funny spot to coincide with the festive season that picks up on the tradition of carol singing and at the same time highlights the talents and special features of 'The Voice Kids'. A creative idea implemented effectively!

Creative Team: Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Josephine Döll, Project Manager ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Alexander Salzeder, Writer/Producer ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer ProSiebenSat.1 TV Deutschland; Sylvia Zimmermann, Senior Marketing Manager ProSiebenSat.1 TV Deutschland


2. Prize

Disney Channel: Sommerfilm Sonntag

Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company Germany; Thorben Osthus, Senior Writer/Producer The Walt Disney Company Germany; Gunnar Graewert, Composer The Walt Disney Company Germany; Ralph Loop, Director Patrick Sterly Film; Tobias Rupp, DOP Patrick Sterly Film; Patrick Sterly, Producer Patrick Sterly Film; Nik Flotow, Senior Executive Producer BDA Creative; Anika Flade, Senior Art Director BDA Creative; Simona Olivieri, Senior Project Manager BDA Creative


3. Prize

Super RTL & spotville: TOGGOLINO 

Creative Team: Susanne Schildknecht, Head of Marketing RTL Disney Fernsehen; Mara L'Assainato, Leitung On-Air Promotion RTL Disney Fernsehen; Adriane Korbach, Senior On-Air Promotion Manager RTL Disney Fernsehen; Stefanie Engels, Teamleitung Brand Marketing RTL Disney Fernsehen; Marco Kuschnier, Creative Director spotville; Sven Braun, Executive Producer spotville; Christiane Rudolph, Editor spotville; Janosch Kreft, Regie spotville; Karolina Sauer, Konzeption spotville

Best on air programme spot: Comedy

1. Prize

ProSieben: Young Sheldon

A baby mobile full of references is the core of ProSieben's advertising spot for 'Young Sheldon'. An original image to combine the content of the new series with elements that are recognisable and familiar to the audience. By picking up content from 'The Big Bang Theory', the audience's expectations are effectively stirred up, which paid off in the most successful in-house series start of the millennium!

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer ProSiebenSat.1 TV Deutschland; Christian Threimer, Vice President Design ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Gesa Malin Gemba, Project Manager ProSiebenSat.1 TV Deutschland; David Hoffmann, Marketing Manager ProSiebenSat.1 TV Deutschland; Christian Dueckminor, Designer AIM Studio


2. Prize

RTL: Ich bin ein Star – Holt mich hier raus!

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Michael Zschiesche, Brand Manager Mediengruppe RTL Deutschland; Hamid Behbudi, Producer Mediengruppe RTL Deutschland; Petra Matuschek-Schuster, Projektmanagement Mediengruppe RTL Deutschland; Patrick Laukemper, VFX Design Mediengruppe RTL Deutschland; Andreas Ortmanns, Produktionsleiter Mediengruppe RTL Deutschland; Stefan Plagemann, Aufnahmeleiter Mediengruppe RTL Deutschland; Tom Dederichs, Produktionsassistent Mediengruppe RTL Deutschland; Sven Lützenkirchen, Kamera Mediengruppe RTL Deutschland


3. Prize

Sat.1: LUKE - Der beste Herbst des Jahres

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Stephan Körner, Writer/Producer ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist ProSiebenSat.1 TV Deutschland; Katrin Maier, Junior Designer ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer ProSiebenSat.1 TV Deutschland; Bernd Wolf, Senior Marketing Manager ProSiebenSat.1 TV Deutschland

Best on air programme spot: Show & Entertainment

1. Prize

ARTE: Hellfest 2018

In order to make the live broadcast of the metal festival 'Hellfest' appealing to both metalheads and the majority of ARTE audiences, the station opted for an extremely charming and entertaining spot: The characteristic and unmistakable gesture of the worldwide metal community is prepared by a manicure that breaks the seriousness of the gesture ironically. A witty and effective approach!

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Jean-Baptiste Sejourné, Director & Editing ARTE; Olivia Rehazeck, Production ARTE


2. Prize

Filmstyler Pictures: RTL – Supertalent

Creative Team: Frank Schneider, Regie Filmstyler Pictures; Bertram Schlooss, Producer Filmstyler Pictures; Ivan Anderson, Regieassistenz Filmstyler Pictures; Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Oliver Bittner, Brand Manager Mediengruppe RTL Deutschland


3. Prize

RAI: Dancing with the Stars

Creative Team: Pierluigi Colantoni, Chief of Promotion & Managing Creative Director Rai Radiotelevisione Italiana; Matteo Lanzi, Director & Creative Director Rai Radiotelevisione Italiana; Simona Francheschetti, Executive Producer Supervisor Rai Radiotelevisione Italiana; Francesco Baggetta, Executive Producer Rai Radiotelevisione Italiana; Amedeo Domenicucci, Executive Producer Supervisor Videocam; Francesco Rotondo, Executive Producer Videocam; Alessandro Pavoni, DoP Videocam; Federica Boldrini, Costumes Videocam; Andrea Briganti, Editor Videocam

Best on air programme spot: Culture & Documentary


1. Prize

DW: Global Inequalities

Deutsche Welle is preparing the topic 'Global Inequalities' on the subject of waste. The spot asks what dealing with garbage says about a society and contrasts images from Nairobi against images from New York. In this way, the gap between rich and poor is depicted on film. Moving images in combination with a haunting narrative voice and meaningful interview excerpts merge into a perfect form that communicates the content of the show!

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Anette Breuker, Producer Deutsche Welle; Sarah Weber, Editing Deutsche Welle; Max Spona, Sound-Design Deutsche Welle

1. Prize

RAI: Scala Premiere – Love in the Age of Revolution

An impressive one-shot accompanies the fleeing lovers through the revolutionary upheavals in this RAI spot. The scenographic set is accentuated by dramatic opera music, thus creating a lavish picture-sound composition that focuses on the basic elements of love and revolution. An aesthetically remarkable spot that fully captures the greatness of the live opera event 'Andrea Chénier'.  

Creative Team: Pierluigi Colantoni, Chief of Promotion & Managing Creative Director Rai Radiotelevisione Italiana; Daniel Marini, Director & Creative Director Rai Radiotelevisione Italiana; Riccardo Topazio, DoP Rai Radiotelevisione Italiana; Federica Fruhwirth, Illustrator & Ass. Director Rai Radiotelevisione Italiana; Simona Franceschetti, Executive Producer Supervisor Rai Radiotelevisione Italiana; Francesco Baggetta, Executive Producer Rai Radiotelevisione Italiana; Rodolfo Migliari, VFX Artist Supervisor Chromatica; Luca Cimino, 3D Artist Chromatica; Daniele Starnoni, Digital Compositor Chromatica


2. Prize

Viasat World: The Story of Europe

Creative Team: Paul Evans, Head of Creative Viasat World; Simone Heineck, Design Creative Viasat World; Lukasz Malisiewicz, Producer Viasat World; Mike Sharpe, Creative Director 3D Design and Animation Found Studio

Best B2B-Spot


1. Prize

RTL: Screenforce Days 2018 – Sport

At the Screenforce Days 2018, RTL presented an opulent B2B spot to its advertising customers who want to place ads in the sports programme. Emotional and spectacular pictures of Formula 1 and various football matches were shown, accompanied by dramatic, climactic music. This is how the station advertises its newly acquired, extensive football rights. The powerful trailer presents in a fascinating format the motto: "Great sport for everyone - free of charge!"

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Eva Deutinger, Brand Manager Mediengruppe RTL Deutschland; Dustin Zöller, Producer Mediengruppe RTL Deutschland; Solène Reichelt, Projektmanagement Mediengruppe RTL Deutschland; Biggi Reuscher, TV Designerin Mediengruppe RTL Deutschland

2. Prize

Sat.1: Fun Freitag – Wir hahahaben sie alle

Creative Team: Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; André Otto, Senior Art Director ProSiebenSat.1 TV Deutschland; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Andreas Kutscher, Senior Project Manager ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer ProSiebenSat.1 TV Deutschland; Benjamin Gumpp, Head of Marketing Sat.1 ProSiebenSat.1 TV Deutschland

3. Prize

VOX: Unternehmensfilm 2018

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Heiko Fischer, On Air Producer Mediengruppe RTL Deutschland; Daniel Lembke, Design Mediengruppe RTL Deutschland; Torsten Lohrmann, Art Director Mediengruppe RTL Deutschland; Philipp Pauls, Text Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland

Best special advertising


1. Prize

SevenOne AdFactory: Vodafone GigaTV & The Big Bang Theory

For the promotion of GigaTV, SevenOne AdFactory relies on the popularity of the series 'The Big Bang Theory'. An original scene from the series is used as a hook for a smooth transition to a specially created GigaTV spot. The reproduced look of the series and Sheldon Cooper's dubbing voice reduce the gap between content and advertising, giving the spot additional credibility. An effectively combined advertising campaign!

Creative Team: Tom Schwarz, Geschäftsführung SevenOne AdFactory; Stefan Meyer, Unit Director Concept Sales SevenOne AdFactory; Melanie Schmidt, Project Manager SevenOne AdFactory; Elena Trisner, Content Consultant SevenOne AdFactory; Leo Gammler, Unit Director Content Production SevenOne AdFactory; Elke Nagengast, Senior Licensing Manager ProSiebenSat.1 Licensing; Michaela Nöthlich, Research Manager SevenOne Media; Anne Stilling, Head of Media & Advertising Vodafone; Jens Pompe, Managing Partner MEC (jetzt: Wavemaker)


2. Prize

RTL: Ninja Warrior Germany / Pickup

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Ulli Schumacher, Creative Director Mediengruppe RTL Deutschland; Ina Beckmann, Projektmanagement Mediengruppe RTL Deutschland; Mirco Sanftleben, Design Mediengruppe RTL Deutschland; Patricia Press, Design Mediengruppe RTL Deutschland; Philipp Pauls, Text Mediengruppe RTL Deutschland; Uli Westerhausen, VFX Design Mediengruppe RTL Deutschland; Jan Poerschke, Ton Mediengruppe RTL Deutschland; Jens Warncke, Konzept IP Deutschland Mediengruppe RTL Deutschland


3. Prize

SevenOne AdFactory: Perfect Shot & Samsung Galaxy S9 – Storytelling weiter gedacht 

Creative Team: Tom Schwarz, Geschäftsführung SevenOne AdFactory; Maximilian Klopsch, Director Content & Platforms SevenOne AdFactory; Leo Gammler, Unit Director Content Production SevenOne AdFactory; Melanie Schmidt, Project Manager SevenOne AdFactory; Bianca Stephan, Senior Manager Business Development SevenOne AdFactory; Björn Rußwurm, Sales Manager SevenOne AdFactory; Marc-Pascal Faulhaber, Senior Art Director SevenOne AdFactory; Inga Schmandt, Marketing Manager Samsung Electronics Deutschland; Tamara Bopp, Account Manager Starcom

Best special marketing


1. Prize

RTL2: Call the Boys Kontaktanzeige

Before the start of the series 'Call the Boys', RTL 2 placed a classic personal ad in numerous newspapers and magazines. Whoever dialed the number shown received a voicemail announcement to promote the series in a playful way. An extraordinary idea implemented in a cheeky way!

Creative Team: Lea Lex, Projektmanagerin Kreation, Promotion & Marketing RTL2 Fernsehen; Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2 Fernsehen; Carlos Zamorano, Direktor Marketing und Kommunikation & CMCO RTL2 Fernsehen


2. Prize

VOX: Club der roten Bänder – Finale im Zoo Palast Berlin

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Nina Gless, Brandmanager VOX Mediengruppe RTL Deutschland; Michael Arends, Brandmanager VOX Mediengruppe RTL Deutschland; Carina Schmidt, Projektmanagement Mediengruppe RTL Deutschland; Martina Köllen-Willms, Eventmanagement Mediengruppe RTL Deutschland; Susanne Laenger, Eventmanagement Mediengruppe RTL Deutschland; Mirjam Wilhelm, Online Redaktion RTL INTERACTIVE; Julian Kneidl, Kamera/Postproduktion


3. Prize

VOX: Die Höhle der Löwen – Pop Up Store

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Brandmanager VOX Mediengruppe RTL Deutschland; Annett Krause, Projektmanagement Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Markus Möltgen, Produktionsmanagement Mediengruppe RTL Deutschland; Greta Gierden, Produktionsmanagement Mediengruppe RTL Deutschland; Christoph Edler, Managing Director POP UP MY BRAND

Best promotion spot for special programming


1. Prize

SYFY: Haippy New Year

A shark mascot, shark jokes and the song 'Haippy New Year' announce SYFY's New Year's Eve special. 14 different shark films – from Sharknado to Zombie Sharks to 5-Headed Shark Attack – are shown in the special, from which short excerpts are cut together in the style of a music video. Witty, imaginative and multi-layered, the spot invites you to watch it several times!

Creative Team: Elmar Krick, Creative Brand Director NBCUniversal International Networks; Sebastian Geller, Lead Creative NBCUniversal International Networks; Fabian Schneider, Creative Producer NBCUniversal International Networks; Oliver Driemel, Creative Director Pixelschickeria; Javier Collantes, Art Director Pixelschickeria; Alex Förderer, Kamera Pixelschickeria; Flo Wiesner, Audio Pixelschickeria; Yves Rham, PM Pixelschickeria


2. Prize

RTL2: Bruce Willis Wochenende

Creative Team: Jan Wulf, Teamleiter Cross-Media Promotion Kreation, Promotion & Marketing RTL2 Fernsehen; Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2 Fernsehen; Carlos Zamorano, Direktor Marketing und Kommunikation & CMCO RTL2 Fernsehen; Klaus Schäfer, CEO mehappy


3. Prize

3sat: Starke Stücke - Theatertreffen 2018

Creative Team: Thomas Grimm, Leitung Marketing ZDF/3sat; Uli Dankemeyer, Marketing Leitung Team 3sat ZDF/3sat; Anna Saup, Projektleitung ZDF/3sat; Ingrid Buss, Designer ZDF/3sat; Laetitia Monecke, Musikredakteurin ZDF/3sat

Best radio spot

1. Prize

RTL: Sankt Maik 

In the RTL series 'Sankt Maik', a petty criminal becomes a parish priest against his will. The radio spot also plays with this, in which typical church noises like the Hallelujah are interrupted by sudden thunder and an irritated voice asks: "A new priest who lies, who steals, who smooches?" A promotion that arouses curiosity and wittily plays with the content!

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Eva Frings, Projektmanagement Mediengruppe RTL Deutschland; Marc Rhiem, Producer Mediengruppe RTL Deutschland; Gregor Wagner, Sound Design Mediengruppe RTL Deutschland


2. Prize

VIP.de: Wir lieben Promis 

Creative Team: Cornelia Dienstbach, Director Marketing n-tv & Special Interest Verticals Mediengruppe RTL Deutschland; Sebastian Schmidt, Brandmanager Marketing n-tv & Special Interest Verticals Mediengruppe RTL Deutschland; Katrin Schott, Creative Director Concept TERRITORY webguerillas Köln; Henry Horn, Junior Account Manager TRO

Best text design or use of language and voice

1. Prize

Sat.1: Morgen kommt der Ripper

For the promotion of the pre-Christmas broadcast of 'Jack The Ripper', the text of the Christmas song "Morgen kommt der Weihnachtsmann" is thematically converted into "Morgen kommt der Ripper dann" in the Sat.1 spot. At the same time the text appears with cut letters over excerpts from the film, so that typography and the spoken text together with the pictures result in a successful overall package!

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Gerald Kabiczek, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer ProSiebenSat.1 TV Deutschland; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland

2. Prize

ZDF: Ku'damm 59

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leitung Programm-Marketing 2 ZDF; Anja Sotscheck, Redakteurin On Air ZDF; Martina Seuss, Produktion ZDF; Katharina Klumpp, Produktion ZDF; Martin Keiffenheim, Regisseur ZDF; Gitta Linck, Kostüm/Styling ZDF; Katja Reich, Maske ZDF; Ulrike Wegert, Art Direction Text KNSK Werbeagentur


3. Prize

Tagesschau 24

Creative Team: Daniela Raskito, Autorin/Regisseurin & Schnitt NDR; Matthias Fening, Leiter On-Air-Promotion NDR; Marcel Tauer, Kamera NDR; Ulrike Stürzbecher, Sprecherin

Best on air station campaign


1. Prize

Comedy Central: Wir machen's lustig

Comedy Central's new campaign shows us that comedy can be in almost anything – even in negative terms! To do this, the station uses various words such as "right-wing populism" and "dictator" and subjects them to a "comedy treatment". Minimal changes, such as switching letters, lead to word plays that are also presented typographically and on a sound level. A humorous campaign that shows that comedy is the heart of the station!

Creative Team: Eric Wilhelm Da Cruz, Creative Producer Viacom International Media Networks; Mia Rogelsek, Project Manager Viacom International Media Networks; Ulla Eisenberg, Senior Marketing Manager Viacom International Media Networks; Nicki Dreyer, Creative Director Production Viacom International Media Networks; Arjen Noordeman, Creative Director Design Viacom International Media Networks; Sara Hidalgo, Creative Production Manager Viacom International Media Networks; Oliver Hernández, Senior Director Viacom International Media Networks; Naiara Gómez, Production Manager Viacom International Media Networks; Sebastian Müller, Sound Design Hofkapellmeister


2. Prize

RTL: Season

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Christian Mirow, Brand Manager Mediengruppe RTL Deutschland; Klaus Schwab, Teamleiter On Air Design Team RTL Mediengruppe RTL Deutschland; Christian Steuler, TV Designer Mediengruppe RTL Deutschland; Marc Rhiem, Producer Mediengruppe RTL Deutschland; Eva Frings, Projektmanagement Mediengruppe RTL Deutschland; Patrick Laukemper, VFX Designer Mediengruppe RTL Deutschland; Gregor Wagner, Sounddesign Mediengruppe RTL Deutschland; Arne Thomas, Musik-Komposition Mediengruppe RTL Deutschland


3. Prize

RTL2: Approved by The Hoff 

Creative Team: Vera Grünberg, Senior Account Manager RTL2 Fernsehen; Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2 Fernsehen; Carlos Zamorano, Direktor Marketing und Kommunikation & CMCO RTL2 Fernsehen; Klaus Schäfer, CEO mehappy GmbH

Best on air programme campaign: Acquired fictional productions

1. Prize

ProSieben: Die Simpsons 

ProSieben's campaign focuses on the diversity of 'The Simpsons'. Whether love story, horror or action - the Simpsons have something to offer in every genre. In order to illustrate this rich diversity, various references within the series were processed in different trailers and programmed to suit the respective broadcasting environment. This way, the viewer gets exactly what he just switched on for in the form of Simpsons. Effective!

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director ProSiebenSat.1 TV Deutschland; Cindy Grellner, Designerin ProSiebenSat.1 TV Deutschland; Joachim Manuel Weber, Audio Designer ProSiebenSat.1 TV Deutschland; Gesa Malin Gemba, Project Manager ProSiebenSat.1 TV Deutschland; David Hoffmann, Marketing Manager ProSiebenSat.1 TV Deutschland


2. Prize

ProSieben: Indiana Jones

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Florian Winter, Writer/Producer ProSiebenSat.1 TV Deutschland; Christian Threimer, Vice President Design ProSiebenSat.1 TV Deutschland; Michael Funk, Designer ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer ProSiebenSat.1 TV Deutschland; Ankush Bhatia, Project Manager ProSiebenSat.1 TV Deutschland

3. Prize

RTL Crime: Ash v. Evil Dead Staffel 2

Creative Team: Niels Ney, Brand Manager/CV Mediengruppe RTL Deutschland; Joel Ney, Producer Mediengruppe RTL Deutschland; Andreas Stepahn, Sounddesign Mediengruppe RTL Deutschland; Markus Döpper, VFX Design Mediengruppe RTL Deutschland

Best on air programme campaign: Local fictional productions

1. Prize

RTL: Sankt Maik 

At the centre of the RTL series 'Sankt Maik' is the conflict of the protagonist: a petty criminal pretending to be a priest. The on-air campaign accordingly depicts the contradictions between the two sides 'sinner' and 'priest'– by contrasting the chanting of hallelujah and the ringing of a church bell with current pop songs for example. The spots leave you wanting more and thus it is no surprise that 'Sankt Maik' was the most successful RTL series start in 2018.

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Eva Frings, Projektmanagement Mediengruppe RTL Deutschland; Marc Rhiem, Producer Mediengruppe RTL Deutschland; Arne Thomas, Sound Design Mediengruppe RTL Deutschland; Andreas Schuster, VFX Design Mediengruppe RTL Deutschland; Yasmin El Sayed-Dernbach, TV Design Mediengruppe RTL Deutschland; Simone Krost, Media Mediengruppe RTL Deutschland


2. Prize

WDR: Mord mit Aussicht

Creative Team: Michael Worringen, Redaktionsleiter On-Air-Promotion/Konzept WDR Fernsehen; Claudia Kynast, CvD On-Air-Promotion/Konzept WDR Fernsehen; Petra Lohmeier, On-Air-Design WDR Fernsehen; Bert Didillon, Producer/Idee act Videoproduktion; Jukka Schmidt, Schnitt act Videoproduktion; Frank Balzer, Ton act Videoproduktion; Matthias Paeper, Grafik black and code

3. Prize

SRF: Private Banking

Creative Team: Alex Hefter, Creative Director SRF; Patrick Arnecke, Leiter Design & Promotion SRF; Sven Volz, Art Director SRF; Jessica Lanter, Projektmanagerin SRF; Janine Schärer, Senior Designer SRF; Ralph Bühler, Redaktor SRF; Marco Edmonds, Digital Storyteller SRF; Oliver Treml, Teamleiter SRF; Simon Renfer, Realisation/Produktion Ploy Studio; Jürg Dummermuth, Realisation/Produktion Ploy Studio

Best on air programme campaign: Sports


1. Prize

ZDF: Die Olympischen Winterspiele & Paralympics Pyeongchang 2018

For the Winter Olympic Games and the Paralympics 2018 the ZDF has created a campaign which connects the South Korean culture with the sport event in a unique way. The fascinating and dynamic collages awaken the curiosity and the emotion of the viewer. Stunning composition!

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Laura Ohletz, Projektleitung ZDF; Maike Baum, Produktionsleitung ZDF; Marco Lutz, Director/Concept Writer Film Deluxe; Katharina Strauss, Executive Producer Film Deluxe; Helge Schmidt, Head of Postproduction Film Deluxe; Thomas Kuerzel, DoP Film Deluxe; Philipp Feit, Music German Wahnsinn

2. Prize

VOX: Ewige Helden - Nicht in ihrem Element

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Florian Grünewald, Brandmanager / Text Mediengruppe RTL Deutschland; Heiko Fischer, Regie/On Air Producer Mediengruppe RTL Deutschland; Torsten Lohrmann, Art Director Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland; Christian Weiß, Redaktion VOX Television; Alena Klothen, Redaktion VOX Television; Robert Grischek, Kamera; Patricia Lange, Kamera

3. Prize

RTL: Formel 1

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Annett Krause, Projektmanagement Mediengruppe RTL Deutschland; Frank Schneider, GF/Regie Filmstyler Pictures; Pia Ihling, Junior Producer Filmstyler Pictures; Max Krumbe, Producer Filmstyler Pictures

Best on air programme campaign: News & Information


1. Prize

DW: Tag der Pressefreiheit

"No day for celebration", says the station Deutsche Welle about the World Press Freedom Day and spotlights the attacks on the freedom of the press in their campaign. Arrested and murdered journalists, censorship and intransparency are illuminated in the short clips. An attention-grabbing and important campaign!

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Andreas Börner, Producer Deutsche Welle; Stefanie Kunze, Producer Deutsche Welle; Sarah Weber, Editing Deutsche Welle; Mark Wegner, Sound-Design Deutsche Welle; Joschka Lippelt, Camera Operator Deutsche Welle


2. Prize

ICTV: The Morning in the Big City

Creative Team: Oleksandr Tarsenko, Director ICTV; Yevhen Tsyren, Editor ICTV; Dmytro Mayatskiy, Design ICTV

Best on air programme campaign: Kids


1. Prize

Super RTL & spotville: SPIRIT – Wild & Frei 

For the promotion of the series 'SPIRIT - Wild & Frei', Super RTL & spotville have brought in reinforcements: the singer Jamie-Lee Kriewitz not only performs the title song, but is also the protagonist of the campaign. A mixture of music video and promotion makes the spots effective and child-friendly!

Creative Team: Mara L'Assainato, Leiterin On-Air Promotion RTL Disney Fernsehen; Sabine Müsken, Manager Lizenzmarketing RTL Disney Fernsehen; Marco Kuschnier, Creative Director spotville; Sven Braun, Executive Producer spotville; Markus Seisenbacher, Motion Design spotville; Pascal Remond, DoP spotville


2. Prize

Disney Channel: An die Töpfe fertig lecker 

Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company Germany; Berns Huebl, Senior Writer/Producer The Walt Disney Company Germany; Bernd Mayershofer, Graphic Designer The Walt Disney Company Germany; Patrizia Severin, Konzept/Schnitt Bilderbande; Christoph Lumpe, Schnitt Bilderbande


3. Prize

Disney Channel: Die Beni Challenge

Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company Germany; Berns Huebl, Senior Writer/Producer The Walt Disney Company Germany; Bernd Mayershofer, Graphic Designer The Walt Disney Company Germany

Best on air programme campaign: Comedy


1. Prize

ICTV: The Dizel Show – Spring Fever

'The Dizel Show' glows in spring fever! ICTV has chosen a romantic concept for the promotion of the new season: warm pastel colours, flowers and trumpets. But these are broken wittily when spring makes the comedians' hormones go crazy! Entertaining and consistent!

Creative Team: Anna Lapina, Stage Director ICTV; Oleksandr Tarasenko, Idea ICTV; Ludmila Zarochinceva, Line Produser ICTV; Evhen Tsyren, Editor ICTV; Alex Gerasimenko, Sound ICTV; Serhiy Chernyh, Post-Production ICTV


2. Prize

ProSieben: Young Sheldon 

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer ProSiebenSat.1 TV Deutschland; Christian Threimer, Vice President Design ProSiebenSat.1 TV Deutschland; Friedrich-Immanuel Musolf, Designer ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer ProSiebenSat.1 TV Deutschland; Gesa Malin Gemba, Project Manager ProSiebenSat.1 TV Deutschland


3. Prize

Sat.1: LUKE - Der beste Herbst des Jahres

Creative Team: Sebastian Schwarzer, Vice President ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Stephan Körner, Writer/Producer ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist ProSiebenSat.1 TV Deutschland; Katrin Maier, Junior Designer ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer ProSiebenSat.1 TV Deutschland; Bernd Wolf, Senior Marketing Manager ProSiebenSat.1 TV Deutschland

Best on air programme campaign: Show & Entertainment

1. Prize

RTL: Der Bachelor

"Caution! Hunting season!" – the hunting motive runs through the campaign for the new season of 'The Bachelor'. The candidates run through the woods to hunt down their dream man. Black, white and red dominate the colour imaging and, in combination with the set design, lend the ensemble a dreamlike and enchanted aesthetic as well as a dangerous atmosphere. You can feel it here: the hunt for great love, where different laws apply!

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Desirée van der Pas, Producerin Mediengruppe RTL Deutschland; Angela Rudert, Brand Managerin Mediengruppe RTL Deutschland; Markus Döpper , VFX Design Mediengruppe RTL Deutschland; Gregor Wagner, Sound Design Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagement Mediengruppe RTL Deutschland


2. Prize

RTL2: Naked Attraction – Dating hautnah 

Creative Team: Jan Wulf, Teamleiter Cross-Media Promotion Kreation, Promotion & Marketing RTL2 Fernsehen; Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2 Fernsehen; Carlos Zamorano, Direktor Marketing und Kommunikation & CMCO RTL2 Fernsehen; Klaus Schäfer, CEO mehappy


3. Prize

VOX: Ewige Helden - Nicht in ihrem Element 

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Florian Grünewald, Brandmanager/Text Mediengruppe RTL Deutschland; Heiko Fischer, Regie/On Air Producer Mediengruppe RTL Deutschland; Torsten Lohrmann, Art Director Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland; Christian Weiß, Redaktion VOX Television; Alena Klothen, Redaktion VOX Television; Robert Grischek, Kamera; Patricia Lange, Kamera

Best on air programme campaign: Culture & Documentary


1. Prize

DW: DJ-Wunder 

In order to promote the documentary 'DJ-Wunder', Deutsche Welle is putting DJ stars like Felix Jaehn and Paul van Dyk in the focus of its campaign. Live footage of performances, interview excerpts and electronic music form a harmonious overall package that leaves you wanting more!

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Sebastian Katzer, Producer Deutsche Welle; Martin Reinhold, Editing Deutsche Welle; Ute Schmidt, Sound-Design Deutsche Welle

2. Prize

ZDF: Terra X – Die Europa-Saga

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Svenja Pitzer, Projektleitung ZDF; Laura Ohletz, On Air Producer ZDF; Martina Hain, Produktion ZDF; Kelly Dooling, Art Director KNSK Werbeagentur; Karim Dabbeche, Designer UMBRUCH kommunikation design; Ralf Strohmeier, Brand Director UMBRUCH kommunikation design; Inka Kardys, Creative Director UMBRUCH kommunikation design


3. Prize

BR: MYTHOS ´68

Creative Team: Volker Jungbäck, Leiter Programm-Promotion BR Fernsehen; Stefan Scholz, Producer Programm-Promotion BR Fernsehen

Best promotion campaign for special programming


1. Prize

ARTE: Summer of Fish & Chips 

In its special 'Summer of Fish & Chips' ARTE honours Great Britain as "the motherland of pop culture". But how do you create a graphic design dedicated to Great Britain that also addresses the Brexit? The culture channel finds a brilliant and ingenious solution: the Union Jack is deconstructed and playfully reassembled in various ways. And as a testimonial to the campaign, Sex Pistols singer Johnny Rotten is presented. Great idea, adapted to the theme!

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Sylvia Tournerie, Concept & Design ARTE; Stephane Jarreau, Graphic Designer ARTE; Anne Seymor, Production ARTE; Christian Gyss, Editing ARTE; Sebastien Cappe, Web Design ARTE

2. Prize

ProSieben: Young Sheldon meets Late Night Berlin

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Christian Threimer, Vice President Design ProSiebenSat.1 TV Deutschland; Kohyo Hong, Designerin ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer ProSiebenSat.1 TV Deutschland; Ankush Bhatia, Project Manager ProSiebenSat.1 TV Deutschland; David Hoffmann, Marketing Manager ProSiebenSat.1 TV Deutschland


3. Prize

DW: Tag der Pressefreiheit

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Andreas Börner, Producer Deutsche Welle; Stefanie Kunze, Producer Deutsche Welle; Sarah Weber, Editing Deutsche Welle; Mark Wegner, Sound-Design Deutsche Welle; Joschka Lippelt, Camera Operator Deutsche Welle

Best editing


1. Prize

ARTE: Got the Music 

"Everything we do is music" – John Cage's sentence runs through this ARTE spot. A flood of images of various programmes cut rhythmically to the music provides insight into the diversity of the musical programme: live broadcasts, concerts, operas, musicals, music films, etc. ARTE got the Music!

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Christian Gyss, Editing ARTE; Mikael Cuchard, Graphic Design ARTE; Anne Seymor, Production ARTE


2. Prize

Hochspannung Made by SAT.1

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Senior Designer ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager ProSiebenSat.1 TV Deutschland; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland

3. Prize

NBCUniversal: Sales Reel 2018

Creative Team: Elmar Krick, Creative Brand Director NBCUniversal International Network; Fabian Schneider, Creative Producer NBCUniversal International Network; Yves Rahm, Geschäftsführer Pixelschickeria; Oliver Driemel, Konzept Pixelschickeria; Thomas Bachmann, Schnitt Pixelschickeria; Flo Wiesner, Audio Pixelschickeria

Best direction


1. Prize

RTL: Der Bachelor  

In order to promote the new season of 'The Bachelor', RTL produced a campaign in which the individual image sections look like magical and eerie paintings. The paper-cut look as well as the colour reduction to black, white and red support the unreal and exciting atmosphere. The individual candidates are staged alternately as distinct personalities and as a hunting group. Great direction!

Creative Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Desirée van der Pas, Producerin Mediengruppe RTL Deutschland; Angela Rudert, Brand Managerin Mediengruppe RTL Deutschland; Sven Lützenkirchen, Kamera Mediengruppe RTL Deutschland; Markus Döpper, VFX Design Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagement Mediengruppe RTL Deutschland; Gregor Wagner, Sound Design Mediengruppe RTL Deutschland


2. Prize

Filmstyler: RTL – Formel 1 Experten

Creative Team: Frank Schneider, Regie Filmstyler Pictures; Pia Ihling, Junior Producer Filmstyler Pictures; Max Krumbe, Producer Filmstyler Pictures; Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland

Best promotion-related audio design


1. Prize

Red Bull Media House: Drifting on Red Bull TV

To promote drifting content on Red Bull TV, Red Bull Media House has produced an impressive spot: Each tone and each sound effect accentuates the tension and concentration of the drifting drivers. A playful mix of silence and volume creates a multi-layered audio design!

Creative Team: Nicolas von Hänisch, Creative Producer Red Bull Media House; Philipp Kleibel, Senior Editor Red Bull Media House; Bastian Kemmerich, Senior Audio Engineer Red Bull Media House; Phil Strahl, Color Grading Red Bull Media House; Stefan Bergmayr, Project Manager Red Bull Media House; Björn Miniers, Creative Director Red Bull Media House; Steffen Brümmer, Head of Creative Services Red Bull Media House


2. Prize

Hochspannung Made by SAT.1

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Senior Designer ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager ProSiebenSat.1 TV Deutschland; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland


3. Prize

3sat: Festspielsommer 2017

Creative Team: Thomas Grimm, Leitung Marketing ZDF/3sat; Uli Dankemeyer, Marketing Leitung Team 3sat ZDF/3sat; Anna Saup, Projektleitung ZDF/3sat; Jochen Schmidt, Sound-Design ZDF/3sat; Alexandra Kaiser-Hatz, Cutterin ZDF/3sat; Cordula Menke, Cutterin ZDF/3sat

Best promotion-related musical composition


1. Prize

SYFY: Haippy New Year 

Similarly witty as the shark films SYFY shows on New Year's Eve, the music for the promotion of the special was composed. Catchy sounds to which the shark mascot Hainrich raps shark jokes form the centre of the spot. Self-ironic, entertaining and catchy – the perfect music composition for a shark special!

Creative Team: Elmar Krick, Brand Director NBCUniversal International Networks; Oliver Driemel, Creative Director Pixelschickeria; Javier Collantes, Art Director Pixelschickeria; Alex Förderer, Kamera Pixelschickeria; Flo Wiesner, Audio Pixelschickeria; Yves Rham, PM Pixelschickeria


2. Prize

RTL: Watchbox 

Creative Team: Henning Nieslony, Leiter Markenteam VOD Mediengruppe RTL Deutschland; Patrick Gericke, Producer Mediengruppe RTL Deutschland; Meryll Marschall, Brand Managerin Mediengruppe RTL Deutschland; Markus Döpper, VFX Design Mediengruppe RTL Deutschland; Arne Thomas, Sound Design Mediengruppe RTL Deutschland


3. Prize

Disney Channel: Verliebt in den Mai 

Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company Germany; Thorben Osthus, Senior Writer/Producer The Walt Disney Company Germany; Gunnar Graewert, Composer and Singer The Walt Disney Company Germany; Ania Jools, Singer The Walt Disney Company Germany; Matthias Weng, Art Director DMC Group; Alice Hetzler, Design DMC Group; Sabrina Meilhaus, Editing DMC Group; Bina Biemann, Project Management DMC Group

3. Prize

RTL: Deutschland sucht den Superstar!

Creative Team: Björn Klimek, Marketing Leiter & Creative Director RTL Mediengruppe RTL Deutschland; Dieter Bohlen, Musikkomposition Mediengruppe RTL Deutschland; Oliver Bittner, Brand Manager Mediengruppe RTL Deutschland; Eva Frings, Projektmanagerin Mediengruppe RTL Deutschland; Frank Schneider, GF/Regie Filmstyler Pictures

Best use of music


1. Prize

The Screeners: 1000 Arten, Regen zu beschreiben

A boy withdraws completely from life and throws his family into great despair. This is the plot of the film '1000 ways to describe rain'. The trailer emphasizes the strong atmospheric density of the film. The oppressive and dark music blends with the editing and graphics to an ever stronger pull into the depths of the story. A trailer that will not let you go for a long time, especially because of the atmospheric use of music!

Creative Team: Arnd von Rabenau, Creative Director The Screeners; Sascha Crone, Senior Writer Producer The Screeners; Stephan Piez, Audio Designer Tonfabrik; Bernadette Marquart, Writer/Producer

2. Prize

NBCUniversal: Sales Reel 2018

Creative Team: Elmar Krick, Creative Brand Director NBCUniversal International Network; Fabian Schneider, Creative Producer NBCUniversal International Network; Yves Rahm, Geschäftsführer Pixelschickeria; Oliver Driemel, Konzept Pixelschickeria; Thomas Bachmann, Schnitt Pixelschickeria; Flo Wiesner, Audio Pixelschickeria


3. Prize

ProSieben & Sat.1: The Voice of Germany

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion ProSiebenSat.1 TV Deutschland; Ralph Aubele, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Mareike Sauter, Project Manager ProSiebenSat.1 TV Deutschland; Martina Hildebrandt, Marketing Manager ProSiebenSat.1 TV Deutschland; Philipp Graml, Writer/Producer BK Benjamin Klopp Das Büro für Bewegtbild; Simon Hartl, Writer/Producer BK Benjamin Klopp Das Büro für Bewegtbild; Lisa Riethmüller, Audio Designer BK Benjamin Klopp Das Büro für Bewegtbild; Lisa Weis, Project Manager BK Benjamin Klopp Das Büro für Bewegtbild

Best social spot or campaign


1. Prize

SRF: Tag der Gebärdensprache 

The initial irritation caused by the soundless spot lends attention to the subject in a unique way. Fittingly, the SRF produced the spot for the 'Day of sign language' in sign language itself. The harmony of content and form leads to a unique feature, that is especially effective by the reduction to the visual image. 

Creative Team: Alex Hefter, Creative Director SRF; Patrick Arnecke, Leiter Design & Promotion SRF; Thomas Schümperli, Teamleiter Crossmedia Promotion SRF; Sandro Müntener, Producer Crossmedia Promotion SRF; Stefan Grujik, Video Composer tpc; Hagen Scholz, Video Composer tpc


2. Prize

Alpenblick: Stiftung Lesen – Welttag des Buches

Creative Team: Holger Geisler, Creative Direction Alpenblick; Andrea Stadlmann, Senior Art Directon Alpenblick; Aline Stenger, Kampagnen-Managerin Stiftung Lesen; Isabelle Favez, Charakteranimation; Jochen Rall, Animation


3. Prize

Sat.1: Geh wählen

Creative Team: Sebastian Schwarzer, Vice President Promotion ProSiebenSat.1 TV Deutschland; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland; Janina Axer, Senior Project Manager ProSiebenSat.1 TV Deutschland; André Otto, Senior Art Director ProSiebenSat.1 TV Deutschland; Stephan Winkler, Writer/Producer ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio ProSiebenSat.1 TV Deutschland; Navina Schiele, Marketing Manager ProSiebenSat.1 TV Deutschland