23.10. / München

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1. Prize

HISTORY: Guardians of Heritage - Hüter der Geschichte

In the HISTORY documentary 'Guardians of Heritage', Hannes Jaenicke takes the attacks on the World Heritage Sites in Iraq and Syria as an opportunity to explore how people around the world can preserve their cultural identity. The complexity of the topic "cultural endangerment" is communicated in an intuitive way through the interactive presentation on the corresponding microsite. The clear and user-friendly structure of the site creates a digital presence that conveys knowledge in an exciting way.

Creative Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks Germany; Angelika Zank, Head of Marketing A+E Networks Germany; Florian Kemeter, Senior Marketing Manager A+E Networks Germany; Marc Buchholz, Geschäftsführer MOKOM01

2. Prize

SRF: 50 Jahre Hitparade

Creative Team: Christian Erni, D ONE Gesamtverantwortung; Michael Hinderling, Web Experience Creative Direction; Christian Erni, Analytics & Storytelling Creative Direction; Severin Klaus, Master of Web Experience Technische Umsetzung; Simon Hefti, Data Concept Technische Umsetzung; Nicola Hefti, D3 Technische Umsetzung; Michael Hinderling, Hinderling Volkart Agentur Kontakt; Christian Erni, D ONE Solutions Agentur Kontakt

3. Prize

DW: Stories auf Instagram

Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Silvia Lippok, Producer Deutsche Welle; René Lange, Graphic Design Deutsche Welle; Marcus Waibel, Sound-Design Deutsche Welle

1. Prize

RTL: Bachelor in Paradise

On 'Bachelor in Paradise', former participants of the Bachelor and Bachelorette seasons meet each other. The corresponding online advertising uses the possibilities of social media in an individual and effective way. The panorama search image and the carousel ad present all candidates, playfully work with the recurring rose motif and offer users interactive possibilities.

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Susanne Jung, Brand Managerin Mediengruppe RTL Deutschland; Felix Lange, Producer Mediengruppe RTL Deutschland; Patrick Gericke, Producer/Regie Mediengruppe RTL Deutschland; Frederik Geisler, Art Director/Regie Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagerin Mediengruppe RTL Deutschland; Anna Sauther, Digitalmarketing Mediengruppe RTL Deutschland

1. Prize

RTL2: The Walking Dead - Zombie-News

To launch 'The Walking Dead Season 7', FOX and RTL 2 launched a joint campaign in which regionally targeted and personalised TV zombie NEWS were distributed on Facebook. An ingenious and attention-grabbing online advertisement that is perfectly tailored to the target audience!

Creative Team: Lea Lex, Projektmanagerin Kreation, Promotion & Marketing RTL2 Fernsehen; Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2 Fernsehen; Carlos Zamorano, Direktor Marketing und Kommunikation & CMCO RTL2 Fernsehen; Ellen Boos, Leiterin Web & Social Media-Kommunikation RTL2 Fernsehen

3. Prize

HISTORY: Guardians of Heritage - Hüter der Geschichte

Creative Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks Germany; Angelika Zank, Head of Marketing A+E Networks Germany; Florian Kemeter, Senior Marketing Manager A+E Networks Germany; Daniela Drossard, Digital Specialist Brainagency Media

1. Prize

DW: Das bewegte Land

The web video 'The Moving Countryside' ('Das bewegte Land') was produced by the DW magazine EUROMAXX for its German and English Facebook page. It shows an art project in which the Saale Valley was transformed into a 30 km long theatre stage – with the passengers of the passing trains as the audience. The online audience also celebrated the creative and extraordinary action and made the clip a viral success!

Creative Team: Hendrik Welling, Reporter Deutsche Welle; Mirja Viehweger, Redakteurin vom Dienst Deutsche Welle; Daniela Späth, Social-Media-Redakteurin Deutsche Welle; Samira Schellhaaß, Abteilungsleitung Deutsche Welle

2. Prize

RTL: Schwiegertocher gesucht...

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Thorsten Kaufmann, Producer Mediengruppe RTL Deutschland; Arne Thomas, Sounddesign Mediengruppe RTL Deutschland; Axel Bartling, Projektmanager Mediengruppe RTL Deutschland; Oliver Bittner, Brand Manager Mediengruppe RTL Deutschland

3. Prize

FOX: The Gifted Vending Machine

Creative Team: Rebecca Gauss, Senior Marketing Manager FOX Networks Group Germany; Stefan Wenhart, Digital Marketing Manager FOX Networks Group Germany; Sarina Baumann, Trade Marketing Coordinator FOX Networks Group Germany; Isabelle Rennollet, Business Development Manager flimmer; Sarah Woerner, Unit Director elbdudler

1. Prize

ZDF: ZDFtivi-App

For the relaunch of the ZDFtivi app, a spot was produced that explains the new features and content to parents and young users alike. The charming and detailed spot makes the little ones stand out and shows what is really important for the TV programme and the app: child-friendly entertainment on all platforms!

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin On Air ZDF; Facundo V. Scalerandi, Regie btf; Jakob Beurle, DoP btf; Matthias Murmann, Creative Producer btf; Sebastian Colley, Drehbuch btf; Daniela Nickel, Executive Producer btf

2. Prize

National Geographic: Genius – Picasso Art History

Creative Team: Nicholas Economides, Creative Manager FOX Networks Group Germany; Stefan Wenhart, Digital Marketing Manager FOX Networks Group Germany; Matthias Pasedag, Sound Designer Klangstueberl; Iris Pfennig, GFX Designer

3. Prize

ARTE: Liebe Lust

Creative Team: Cécile Chavepayre, Creative Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Laure Isenmann, Editing ARTE; Anne Mangin, Graphic Design ARTE; Annegret Karstens, Editor ARTE; Karl Weege, Sound Design ARTE

1. Prize

Grabow & Bartetzko: TNT Serie – #4Blocks - Der Zuschauer als Teil der Serie! 

The online campaign for the TV show '4 BLOCKS' allows the viewer to become a part of the series by expanding the series with independent stories that are tailored specifically for online viewing. Facebook mini teasers, a web series, an elaborate 360° video – across all platforms, the campaign provides the viewer with additional content that not only motivates immersion, but also interaction with the story by the user. An all-round successful campaign: enthusiastic fans and high click rates!

Creative Team: Philip Grabow, Creative Director Grabow & Bartetzko Filmproduktion; Oliver Schwamb, Producer Grabow & Bartetzko Filmproduktion; Lena Deutinger, Produktionskoordination Grabow & Bartetzko Filmproduktion; Barbara Anticevic, Texter Grabow & Bartetzko Filmproduktion; Erec Brehmer, Texter Grabow & Bartetzko Filmproduktion; Sebastian Weber, Marketing Executive Turner Broadcasting System; Kathrein Gest, Marketing Manager Turner Broadcasting System; Astrid Kappesser, Marketing Manager Turner Broadcasting System

2. Prize

SPORT 1: FIFA WM 2018 – #wirfuer5

Creative Team: Carolin Melzer-Benz, Director Marketing SPORT 1; Arman Kavrailoglu, Leiter Art Direction SPORT 1; Maurizio Casas, Senior Art Director SPORT 1; Niclas Seidel, Motion Designer SPORT 1; Domenico Corrado, Motion Designer SPORT 1; Jan Hutschalik, Projekt Manager SPORT 1; Sven Helgert, Leiter On Air Promotion SPORT 1; Amir Sufi, Geschäftsführer Mayolove

3. Prize

Universal Channel: Advent, Advent, Chicago brennt

Creative Team: Julia Lorenz, Junior Marketing Manager NBCUniversal Global Networks Deutschland; Henning Roch, Marketing Director Central & Eastern Europe NBCUniversal Global Networks Deutschland; Elmar Krick, Creative Brand Director Central & Eastern Europe NBCUniversal Global Networks Deutschland; Daniel Saini, Senior Creative Producer NBCUniversal Global Networks Deutschland; Richard Flikowski, Designer MA Büro Alba; Christian Rother, Dipl. Designer/Geschäftsführung Büro Alba; Lili Clemens, Producer WELOVEFILM; Gerald Schneider, Producer WELOVEFILM; Chris Hof, Kamera/DOP WELOVEFILM

1. Prize

SevenOne AdFactory: Opel Crossland X meets Knallerfrau

In amusing social media clips, Martina Hill shows how Crossland X can make the life of a 'Knallerfrau' easier in certain everyday situations. Four vehicle features are presented wittily in the style of the Sat.1 sketch show 'Knallerfrauen'. The clips were scattered across various channels and made into an online success through Martina Hill's comedic style. The Facebook raffle, in which viewers could win a test drive with Martina through Cologne, effectively completed the audience-oriented campaign!

Creative Team: Tom Schwarz, Geschäftsführung SevenOne AdFactory; Maria Matulina, Sales Manager/Concept Sales SevenOne AdFactory; Henrik Schäfer, Senior Content Consultant SevenOne AdFactory; Sylvia Gößwein, Campaign Management Consultant SevenOne AdFactory; Björn Abels, Senior Conceptioner SevenOne AdFactory; Anja Griep, Key Account Lead SMARTSTREAM.TV; Giuseppe Fiordispina, Head of Marketing Communication Germany Adam Opel; Vesselina Geisler, Senior Communication Consultant Carat Deutschland 

2. Prize

SYFY: Humans of SCI FI

Creative Team: Henning Roch, Marketing Director Central & Eastern Europe NBCUniversal Global Networks Deutschland; Monika Sersea-Bratic, Senior Marketing Manager Central & Eastern Europe NBCUniversal Global Networks Deutschland; David Bogner, Client Service Director papabogner; Philipp Papapostolu, Creative Director papabogner; Matthias Innauer, Regie/Kamera/Postproduktion bounty.studio; Sebastian Freudenschuss, Regie/Kamera/Postproduktion bounty.studio; Karolin Pernegger, Fotografie; Klaus Heller, Media Planning

3. Prize

FOX: Deep State Blacked Out

Creative Team: Rebecca Gauss, Senior Marketing Manager Fox Networks Group Germany; Stefan Wenhart, Digital Marketing Manager Fox Networks Group Germany; Felix Brauer, Senior Account Manager OneTwoSocial; Ina Schulte-Uentrop, Social Media Manager OneTwoSocial; Rainer Froemmel, Creative Director OneTwoSocial; Karoline Henschel, Lead Editor OneTwoSocial

1. Prize

SYFY: Humans of SCI FI

'Humans of SCI FI' celebrates the diversity, openness and tolerance of the science fiction community and puts it at the heart of SYFY's Instagram campaign. To deepen the channel's closeness to its viewers and the community, the stories are presented by six sci-fi fans, including influencers Lilli Hollunder and playr.one. Authentic storytelling and a strong focus on the target audience make 'Humans of SCI FI' an effective and personalised influencer campaign!

Creative Team: Henning Roch, Marketing Director Central & Eastern Europe NBCUniversal Global Networks Deutschland; Monika Sersea-Bratic, Senior Marketing Manager Central & Eastern Europe NBCUniversal Global Networks Deutschland; David Bogner, Client Service Director papabogner; Philipp Papapostolu, Creative Director papabogner; Matthias Innauer, Regie/Kamera/Postproduktion bounty.studio; Sebastian Freudenschuss, Regie/Kamera/Postproduktion bounty.studio; Karolin Pernegger, Fotografie; Klaus Heller, Media Planning

2. Prize

VOX: First Dates – Youtuber Date

Creative Team: Jutta Hertel, Marketingleitung VOX Mediengruppe RTL Deutschland; Enisa Nesimovic, Brandmanager VOX Mediengruppe RTL Deutschland; Svenja Pasternacki, Digital Marketing Manager Mediengruppe RTL Deutschland; André Wlodarczak, Digital Marketing Manager Mediengruppe RTL Deutschland; Martina Gentile, Projektmanager Mediengruppe RTL Deutschland; Klaus Müller, Creative Director TERRITORY webguerillas; Sarah Lamperti, Beratung TERRITORY webguerillas; Mirella Precek, Influencer; Stephan Gerick, Influencer

1. Prize

MediaApes: Rhein-Neckar Löwen 360°

For the last home game of the Rhine-Neckar Lions, the MediaApes, together with bfw and Quadrolux, created an immersive experience that takes viewers to places they would otherwise not be able to see from this perspective, through an innovative 360-degree camera and sound pilot project. In addition to the 360° image world developed by Quadrolux, the core is the 3D object-based sound specially recorded and post-produced by the MediaApes. The trend-setting 3D audio technology leads to a further emotionalisation of the fans and sponsors, who can experience the game up close in front of their screens at home. A completely new, emotional and immersive experience concept!

Creative Team: Sebastian Gsuck, Strategie / Konzeption / 3D Audio PM MediaApes; Nûjîn Kartal, 3D Audio Tech Lead / 3D Audio PM MediaApes; Tobias Strauch, Komposition / Produktion MediaApes; Björn Wojtaszewski, Strategie / Konzeption PRplusCOM; Marcus Stiehl-Bruch, Idee & Konzeption 360° Bild Quadrolux; Matthias Kirchmayer, Konzeption 360° Bild & Umsetzung Quadrolux; Alina Baierl, Projektkoordination Quadrolux; Philip Wessa, Projektkoordination bfw tailormade; Maike Hohmeyer, Marketingleitung & Neue Medien Rhein-Neckar Löwen 

2. Prize

pilot Hamburg: Panik City

Creative Team: Damian Rodgett, Geschäftsführer (Kreativdirektion) pilot Screentime: Panik City; Hannes Rossacher, Executive Producer & Regie pilot Screentime: Panik City; Florian Wirthgen, Beratung, Konzeption & Regie pilot Hamburg; Jasmin Sanehy, Projektleitung Content Produktion pilot Hamburg; Corny Littmann, Geschäftsführer (Idee) Panik City Betriebs GmbH; Axel Strehlitz, Geschäftsführer (Idee) Panik City Betriebs GmbH; Volker Filipp, Geschäftsführer Panik City Betriebs GmbH; Andrea Bohacz, Konzeption, Ausstattungsdesign & Realisation SceneDeluxe; Timo Mugele, Konzeption & Kreativdirektion Framegrabber Medien 

3. Prize

HolodeckVR: Worlds. Together.

Creative Team: Jeff Burton, Chairman HolodeckVR; Dr. Stephan Otto, Managing Director HolodeckVR; Jonathan Nowak, Managing Director HolodeckVR; Christian Daxer, CTO HolodeckVR; Dr. Barbara Lippe, Head of Content HolodeckVR; Florian Carls, Head of Business Development HolodeckVR