​01.09.2024

Book Tip: Against Creativity

by Eyes & Ears of Europe

Oli Mould’s Against Creativity is a provocative and timely examination of the pervasive celebration of creativity in modern society. From business to politics, urban design to education, creativity is often promoted as the driving force of progress. However, Mould challenges this narrative, exposing how creativity has been co-opted by neoliberalism to serve capitalist interests. He argues that the emphasis on individual achievement often comes at the expense of collective flourishing, reducing creativity to a mere tool for profit.

What makes Against Creativity stand out is its fresh perspective on a widely accepted concept. Mould doesn’t just critique the status quo; he offers an alternative vision of creativity—one that is rooted in community, equity, and social well-being. By rethinking what it means to be creative, Mould invites readers to consider a future where creativity serves not just the few but the many.

For anyone interested in understanding the deeper implications of our "creative economy" and looking for a critical take on its impact, this book is a must-read.

Read more about the book: 

www.versobooks.com