18 November / Munich

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1. Prize

National Geographic: Planet or Plastic BVG Stunt

It doesn't take much to point out the plastic problem. A metro train full of plastic garbage travelling through Berlin is enough. National Geographic has generated a lot of attention with the BVG campaign. Everything done right!

Creative Team: Christina Leucht, Director Marketing & Creative Services Fox Networks Group; Rebecca Eschenbacher, Senior Marketing Manager Fox Networks Group; Nicholas Economides, Creative Manager Fox Networks Group; Steven Batesaki, Senior Producer Fox Networks Group; Sigrid Eberhardt, Producer Fox Networks Group; Ines Conrad, Creative & Social Media Coordinator Fox Networks Group; Oliver Deska, Creative Director CAA; Therese Scholz, Producer Doity-Produktion

2. Prize

rbb: Sandmann Aprilscherz

Creative Team: Jan Kucharski, Art Director/rbb On-Air Design Rundfunk Berlin-Brandenburg; Petra Schmitz, Head of rbb On-Air Design & Promotion Rundfunk Berlin-Brandenburg; Sebastian Timm, Editor/Autor Rundfunk Berlin-Brandenburg; Susanne Laser, Designerin Rundfunk Berlin-Brandenburg

3. Prize

RTL: Alarm für Cobra 11 – Crashprämie

Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Andre Wlodarczak, Digital Marketing Manager Mediengruppe RTL Deutschland; Caroline Zocher, Projektmanagerin Mediengruppe RTL Deutschland; Patrick Gericke, Producer Mediengruppe RTL Deutschland; Lukas Pöggeler, TV-Coordinator Fiction Mediengruppe RTL Deutschland

1. Prize

RTL2: TROTZ DEM LEBEN - Geschichten aus Deutschland

When a welfare documentary becomes an exhibition that moves everybody: RTL2 has surprised everyone and portrayed the protagonists of the reality programme up close, genuine and humane in their personal stories. The exhibition "TROTZ DEM LEBEN" (Despite/Still Life) provides encounters at eye level. Moments that get under your skin!

Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketin RTL2; Veronika Athenstädt, Projektmanagerin Kreation, Promotion & Marketing RTL2; Magdalena Possert, Photographer & Producer RTL2; Nora Fleckenstein, Senior Referentin Programmkommunikation RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2

2. Prize

ZDF: re:publica 2019

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Elke Duckgeischel, Projektleitung ZDF; Christian Kohl, Design ZDF; Sonja von Struve, Leitung Social Media Team ZDF; Anika Lütchens, Senior Project Manager Uniplan; Fabian Mohr, Media & Graphic Designer Uniplan; Christine Hartwig, Konzeption & Szenografie; Henrik Johannes Drecker, Diplom Designer

3. Prize

SevenOne AdFactory: ProSieben – GNTM X

Creative Team: Thomas Schwarz, Geschäftsführer SevenOne AdFactory; Katharina Frömsdorf, Geschäftsführerin SevenOne AdFactory; Lisa Mues, Senior Manager Brand Partnerships SevenOne AdFactory; Michael Kurz, Head of External Devision SevenOne AdFactory; Fabian Möbius, Trainee SevenOne AdFactory; Susanne Dorn, Senior Conceptioner SevenOne AdFactory; Jörg Petzold, Art Director SevenOne AdFactory; Julia Emmerl, Project Managerin SevenOne AdFactory

1. Prize

National Geographic: Planet or Plastic

"Planet or Plastic"? In order to reach as many people as possible, the station launched a 360°-campaign that involved the public as well as business partners: a BVG tram travelling through Berlin packed with plastic garbage to attract interest. Posters and social media content comparing sustainable alternatives to conventional plastic products. Reports by well-known celebrities who draw attention to various aspects of the topic. The reward followed in the form of 70 million people reached. Simply a campaign that no one can escape!

Creative Team: Christina Leucht, Director Marketing & Creative Services Fox Networks Group; Rebecca Eschenbacher, Senior Marketing Manager Fox Networks Group; Stefan Wenhart, Digital Marketing Manager Fox Networks Group; Nicholas Economides, Creative Manager Fox Networks Group; Ines Conrad, Creative & Social Media Coordinator Fox Networks Group; Oliver Deska, Creative Director CAA; Katharina Barthlen, Account Executive CAA; Sandra Beul, Creative Director Sandra Beul Concept & Creation

2. Prize

ZDFkultur, der digitale Kulturraum in der ZDFmediathek

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Christian Kohl, Designer ZDF; Svenja Pitzer, Redakteurin ZDF; Kim Schwaner, Creative Director Brand New Media; Michael Kruse, Head of Design Brand New Media; Kelly Dooling, Art Director KNSK Hamburg, Eva-Maria Capota, Projektleitung ZDFdigital  

1. Prize

BDA Creative: Amazon Prime Video – Beat

Advertisements that you just have to notice! BDA Creative has achieved this with their campaign for the Amazon Prime video series "Beat". Neon yellow as an attention-grabber, the logo as an entry stamp for nightclubs in Berlin and various trailers for the three different target group-specific moods Drama, Soul and Crime. BDA Creative achieved an individual approach for each viewer and also their goal: Beat on all platforms!

Creative Team: Marc Strotmann, Executive Creative Director BDA Creative; Lisa Kästner, Copywriter BDA Creative; Emanuel Cojocaru, Senior Editor BDA Creative; Markus Eckl-Jordan, Director of Operations BDA Creative; Ngoc Mai Sixomphon, Designer BDA Creative; Mike Hilzinger, Head of Digital BDA Creative; Almuth Fischer, Senior Marketing Manager Prime Video Amazon Prime Video; Caner Tekin, Marketing Manager Prime Video Amazon Prime Video

2. Prize

VOX: Das Wichtigste im Leben

Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Michael Arends, Brand Manager Mediengruppe RTL Deutschland; Bastian Suhr, On Air Producer Mediengruppe RTL Deutschland; Doris Mertens, Art Director Mediengruppe RTL Deutschland; Boris Breuer, Fotograf Mediengruppe RTL Deutschland; Isabel Grahs, Regie Mediengruppe RTL Deutschland; Sven Lützenkirchen, Director of Photography Mediengruppe RTL Deutschland; Laura Hatko, Projektmanagement Mediengruppe RTL Deutschland

3. Prize

BDA Creative: TVNOW – M - Eine Stadt sucht einen Mörder

Creative Team: Marc Strotmann, Executive Creative Director BDA Creative; Tobias Fleck, Copywriter BDA Creative; Ronja Schröck, Designer BDA Creative; Ngoc Mai Sixomphon, Designer BDA Creative; Markus Pöll, Senior Editor BDA Creative; Mike Hilzinger, Head of Digital BDA Creative; Meryl Marschall, Brand Managerin Mediengruppe RTL Deutschland; Solène Reichelt, Projekt Managerin Mediengruppe RTL Deutschland

1. Prize

VOX: Die Höhle der Löwen – nur so 'ne Idee

VOX once had "just an idea": For the new season "Lion's Den" VOX used a white surface instead of colourful advertising – only with an icon and the hashtag. Striking white posters and social media posts attracted attention. In addition, all the posters were collected on a website where VOX only revealed itself as the sender after a countdown. Not only the jury, but also companies such as OTTO, who took up the idea themselves, called it a brilliant move. Chapeau!

Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Brandmanager Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Annett Krause, Projektmanagement Mediengruppe RTL Deutschland; Patrick Spingler, Art Director Mediengruppe RTL Deutschland; Heiko Fischer, On Air Producer; André Wlodarczak, Markting Manager Digital Mediengruppe RTL Deutschland; Linda Kawalleck, Marketing Managerin Digital Mediengruppe RTL Deutschland

2. Prize

RTL2: Love Island – Heiße Flirts & wahre Liebe

Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Hannah Rackwitz, Stellvertretende Leiterin & Teamleiterin Kampagnen RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2

3. Prize

ProSieben: The Masked Singer

Creative Team: Ralph Aubele, Creative Director Concept ProSiebenSat.1 TV Deutschland – Creative Solutions; Lisa Fickenscher, Art Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Elisabeth Zielinksi, Senior Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Krause, Creative Director Design ProSiebenSat.1 TV Deutschland – Creative Solutions; Sabrina Ghotra, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Bernd Lutieschano, Creative Director Art ProSiebenSat.1 TV Deutschland – Creative Solutions; Melanie Kufner, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations; Navina Schiele, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing