21st International Eyes & Ears Awards
18 November / Munich
Best station spot
1. Prize
ZDF: Sehen
The ZDF spot "Seeing" shows the journalistic attitude of the station to draw a precise and diverse picture of our society and environment. The idea: to present core competences such as "looking closely" and "being seen" in condensed way. ZDF manages to keep this idea going until the end – great idea, strong text and consistently realised!
Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm Marketing 1 ZDF; Doris Biagioni, Redakteurin ZDF; Kim Schwaner, Producing/Finishing/Editing/Cutting Brand New Media; Christina Gerken, Producing/Music Supervision Brand New Media; Ulrike Wegert, Creative Director Text KNSK Hamburg; Carsten Dammer, Senior Copywriter KNSK Hamburg; Christina Holzer, Senior Art Director KNSK Hamburg
2. Prize
ARTE in 6 Sprachen
Creative Team: Cécile Chavepayre, Artistic Director ARTE; Delphine Werner, Author & Editor ARTE; Cédric Chambin, Director ARTE; Pauline Bugeon, Production Manager ARTE
3. Prize
FOX: Refresh
Creative Team: Christina Leucht, Director Marketing & Creative Services Fox Networks Group; Sarina Baumann, Marketing Manager Fox Networks Group; Sandra Beul, Creative Director Sandra Beul Concept & Creation; Maria Holzmann, Schnitt Sandra Beul Concept & Creation; Stefan Heckl, Design The Findest Motion Artists; Hanne Wiesener, Konzept
Best on air programme spot: Acquired fictional productions
1. Prize
SAT.1: Zoomania
Well-known Disney heroes advertise on your own channel? Who wouldn't want that? SAT.1 has spared no expense and effort and has asked for hare Judy Hopps, fox Nick Wilde and sloth Flash – and they feel especially comfortable on SAT.1. A simple idea with beloved characters.
Creative Team: Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Gerald Kabiczek, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Johanna Kolb, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; André Otto, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Bettina Prieler, Texter/Konzeptioner ProSiebenSat.1 TV Deutschland – Creative Solutions; Boris Breitenreicher, Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Judith Kirschner-Seewald, Senior Projekt Manager ProSiebenSat.1 TV Deutschland – Operations; Homa Moniri, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
2. Prize
Universal TV: Chicago Fire S7 Fan Reel
Creative Team: Elmar Krick, Creative Brand Director NBC Universal Global Networks Deutschland; Daniel Daini, Senior Producer NBC Universal Global Networks Deutschland; Tobias Mader, Lead Creative NBC Universal Global Networks Deutschland; Henning Roch, Marketing Director NBC Universal Global Networks Deutschland; Julia Lorenz, Marketing Manager NBC Universal Global Networks Deutschland; Raphael Brunner, Tonmeister NBC Universal Global Networks Deutschland; Diana Kovacevic, Program Manager NBC Universal Global Networks Deutschland
3. Prize
ProSieben: Alien – Covenant
Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland – Creative Solutions; Markus Baier, Vice President Promotion ProSieben/Kabel Eins & Performance ProSiebenSat.1 TV Deutschland – Creative Solutions; Christian Giegerich, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Philipp Pleier, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Rudolf Hochrein, Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Laura Hasse, Project Manager ProSiebenSat.1 TV Deutschland – Operations; David Hoffmann, Product Manager ProSiebenSat.1 TV Deutschland – Central Marketing
Best on air programme spot: Local fictional productions
1. Prize
BDA Creative: Amazon Prime Video – Beat
The trailer for the Amazon Prime video series "Beat" by BDA Creative takes viewers into the techno scene of Berlin. The tense and stringent narrative style, underscored by a driving beat, creates a pull that no one can escape. A trailer that not only arouses curiosity, but also captivates!
Creative Team: Marc Strotmann, Executive Creative Director BDA Creative; Lisa Kästner, Copywriter BDA Creative; Tobias Fleck, Copywriter BDA Creative; Emanuel Cojocaru, Senior Editor BDA Creative; Markus Eckl-Jordan, Director of Operations BDA Creative; Damian Sturm, Art Director BDA Creative; Almuth Fischer, Senior Marketing Manager Prime Video Amazon Prime Video; Caner Tekin, Marketing Manager Prime Video Amazon Prime Video
2. Prize
Hochspannung – Made by SAT.1
Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland – Creative Solutions; Sebastian Schwarzer, Vice President Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Michael Funk, Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Judith Kirschner-Seewald, Senior Projekt Manager ProSiebenSat.1 TV Deutschland – Operations; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
3. Prize
RTL: Sankt Maik
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Marc Rhiem, Producer Mediengruppe RTL Deutschland; Eva Frings, Projektmanagerin Mediengruppe RTL Deutschland; Andreas Stephan, Sound-Designer Mediengruppe RTL Deutschland; Markus Döpper, VFX-Designer Mediengruppe RTL Deutschland; Julian Kneidl, Regie Mediengruppe RTL Deutschland; Benjamin Pommeranz, Kamera Mediengruppe RTL Deutschland
Best on air programme spot: Sports
1. Prize
DFL: Football as its meant to be – Poetry
"We are the Bundesliga!" The DFL manages to create more than just a spot about football. Highly poetic and memorable, they highlight what the Bundesliga stands for: a unique stadium atmosphere combined with close personal contact. Goose bumps!
Creative Team: Thomas Markert, Direktor DFL Digital Sports; Juan Pablo Kessler, Head of Design DFL Digital Sports; Christian Pfennig, Direktor & MdGL DFL Deutsche Fußball Liga; Blazenka Ceh, UMK DFL Deutsche Fußball Liga; Benjamin Markstein, GF & Executive Producer Modest Department; Andreas Rapp, Berater The Brand Orchestra; Lars Oehlschlaeger, Creative Direction The Brand Orchestra; Fabian Weigele, Regie The Brand Orchestra
2. Prize
Red Bull TV: Bike Generic 2019
Creative Team: Steffen Brümmer, Head of Creative Services Red Bull Media House; Hans-Jörg Weidenholzer, Senior Creative Producer Red Bull Media House; Ulrike Mast, Senior Project Manager Red Bull Media House; Lukas Griesser, Senior Editor Red Bull Media House; Moriz Oepen, Senior Audio Engineer Red Bull Media House; Ivan Filipovic, Senior Colorist Red Bull Media House
3. Price
RTL: Sport – Klinsmann
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Petra Matuschek-Schuster, Projektmanagerin Mediengruppe RTL Deutschland; Tom Dederichs, Produktionsmanagement Mediengruppe RTL Deutschland; Frank Schneider, Regie & Konzeption Filmstyler Pictures
Best on air programme spot: News & Information
1. Prize
DW: 70 Jahre Grundgesetz
Happy birthday, Basic Law! Deutsche Welle has dedicated a whole week to the 70th anniversary of the German Basic Law and produced a very special trailer for it: Different people explain which rights personally affect them – whether equality before the law or freedom of expression.
Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Program Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Annette Vogelsberg, Producer Deutsche Welle; Arndt Baumüller, Cutter Deutsche Welle; Marcus Waibel, Sound-Designer Deutsche Welle
Best on air programme spot: Kids
1. Prize
Disney Channel: Ducktales Lyric-Video
Who wants to go to Duckburg? After this spot, everybody. The Disney Channel takes the already well-known Ducktales song and gives it a new sound with Mark Forster. A catchy tune is guaranteed!
Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company (Germany); Katrin Nestrojil, Grafik Designer The Walt Disney Company (Germany); Olaf Neumann, Grafik Designer The Walt Disney Company (Germany); Sofia Zuleta, Writer/Producer The Walt Disney Company (Germany)
2. Prize
SAT.1: The Voice Kids – Comic Helden
Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland – Creative Solutions; Sebastian Schwarzer, Vice President Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Gilles Wolff, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Simone Hauff, Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Lena Krylov, Project Manager ProSiebenSat.1 TV Deutschland – Operations; Alexander Molnar, Senior Project Manager ProSiebenSat.1 TV Deutschland –Operations; Sylvia Zimmermann, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
3. Prize
Disney Channel: Star Wars Tag
Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company (Germany); Berns Huebl, Senior Writer/Producer The Walt Disney Company (Germany); Bernd Mayershofer, Grafik Designer The Walt Disney Company (Germany); Marco Zanoni, Schnitt The Walt Disney Company (Germany)
Best on air programme spot: Comedy
1. Prize
SAT.1: Fun Freitag – Home of HAHAHA
With its spot about Fun Friday SAT.1 shows the audience everything they need to know: Only here, in the Home of HAHAHA, you can have this much fun with well-known comedians.
Creative Team: Sebastian Schwarzer, Vice President Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Boris Breitenreicher, Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; André Otto, Creative Director Design ProSiebenSat.1 TV Deutschland – Creative Solutions; Christian Gerner, Project Manager ProSiebenSat.1 TV Deutschland – Operations; Alexander Molnar, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
2. Prize
Comedy Central: News Musicvideo
Creative Team: Eric Wilhelm da Cruz, Senior Producer Viacom Germany; Imke Rühle-Gaipl, Senior Project Manager Viacom Germany; Janine Schumann, Marketing Manager Viacom Germany; Óliver Hernández, Sr. Director VIMN; Nicki Dreyer, Creative Director Production VIMN; Arjen Noordeman, Creative Director Brand Design VIMN; Jörg Strombach, Producer Fairmedia; Florian Baeker, Creative Director; Jakob Hoff, Song & Komposition; Alexander Stolle, Song & Text
3. Prize
RTL: Ich bin ein Star – Holt mich hier raus!
Creative Team: Björn Klimek, Leiter Marketing & Creative Director Mediengruppe RTL Deutschland; Stefan Brand, Brand Manager Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagerin Mediengruppe RTL Deutschland; Hamid Behbudi, Producer Mediengruppe RTL Deutschland; Andreas Ortmann, Produktionsmanager Mediengruppe RTL Deutschland; Stefan Plagemann, Aufnahmeleiter Mediengruppe RTL Deutschland; Patrice Keller, VFX Design Mediengruppe RTL Deutschland; Arne Thomas, Sound Designer Mediengruppe RTL Deutschland
Best on air programme spot: Show & Entertainment
1. Prize
VOX: Kitchen Impossible – Das Küchendrama Teaser
In order to emphasise the drama on the programme around Tim Mälzer, VOX has pulled out the heavy guns: An opera singer disturbs Mälzer's concentration with her aria. However, in order to not miss out on the entertainment, the cook interrupts the singer sometimes by boldly knocking on the wall, sometimes by throwing a towel. Good mix of drama and entertainment!
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Brand Manager Mediengruppe RTL Deutschland; Enisa Nesimovic, On Air Producer Mediengruppe RTL Deutschland; Isabel Grahs, Regie Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Doris Mertens, Art Director Mediengruppe RTL Deutschland; Sandra Frei, Projektmanagement Mediengruppe RTL Deutschland
2. Prize
SAT.1: Promi Big Brother – Puppen
Creative Team: Sebastian Schwarzer, Vice President Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Peter Wagner, Art Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Paul Taylor, Creative Director Promotion Audio ProSiebenSat.1 TV Deutschland – Creative Solutions; Michael Funk, Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Molnar, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations; Sylvia Zimmermann, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
3. Prize
SAT.1: Dancing on Ice
Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland – Creative Solutions; Sebastian Schwarzer, Vice President Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Paul Taylor, Creative Director Promotion SAT.1 ProSiebenSat.1 TV Deutschland – Creative Solutions; Stephan Körner, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Ute Deutschmann, Executive Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Andreas Kutscher, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations; Sylvia Zimmermann, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
Best on air programme spot: Culture & Documentary
1. Prize
VOX: 6 Mütter – Mutterliebe geht unter die Haut Teaser
VOX shows how to illustrate the title of a show with the teaser for "6 Mothers – A mother's love goes under the skin". A mother gets a tattoo of her child's drawing. A symbolism that not only touches the mothers among the viewers.
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Michael Arends, Brand Manager Mediengruppe RTL Deutschland; Alexandra Felgendreher, Regie & On Air Producer Mediengruppe RTL Deutschland; Frank Labusga, Director of Photography Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland; Jessica Düren, Art Director Mediengruppe RTL Deutschland; Martina Gentile, Projektmanagement Mediengruppe RTL Deutschland; Niko Djordjevic, Produktionsmanagement Mediengruppe RTL Deutschland
2. Prize
DW: Null Toleranz – Philippinen im Visier des IS
Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Program Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Martin Reinhold, Producer Deutsche Welle; Tim Tabellion, Sound-Designer Deutsche Welle
3. Prize
DMAX: Steel Buddies – Stahlharte Geschäfte
Creative Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Philipp Mahla, On Air Promotion Executive Discovery Communications Deutschland; Joachim Brodhäcker, Volontär On Air Promotion Discovery Communications Deutschland; Marc Strotmann, Creative Direction BDA Creative; Nik Flotow, Regie/Konzeption & Text BDA Creative; Nik Kohler, Schnitt BDA Creative, Sami El-Eslambouly, Projektmanagement/Konzeption & Text BDA Creative; Alexander Oberrader, Tonmischung & Sounddesign Wavefront Studios
Best B2B spot
1. Prize
RTL2: Screenforce Days 2019 Intro
Welcome to the flight with AIRTL TWO! This is how RTL2 opens its show at the Screenforce Days 2019 and leads the audience into a virtual airplane. What's special about the idea is that all the roles in the image film are taken over by RTL2 and ECM staff, including hidden industry jokes. Friendly, entertaining, simply RTL2!
Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Hannah Rackwitz, Stellvertretende Leiterin & Teamleiterin Kampagnen RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2; Klaus Schäfer, CEO mehappy; Monty Kreisköther, Creative Director mehappy
2. Prize
RTL: Sportblock IP Preview
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Eva Deutinger, Brand Managerin Mediengruppe RTL Deutschland; Alexander Marchet, Teamleiter Producing Mediengruppe RTL Deutschland; Biggi Reuscher, Art Directorin Mediengruppe RTL Deutschland; Dustin Zöller, Producer Mediengruppe RTL Deutschland; Christian Steuler, Graphic Designer Mediengruppe RTL Deutschland; Patrice Keller, VFX Design Mediengruppe RTL Deutschland; Bastian Scheffer, Sound Design Mediengruppe RTL Deutschland; Rolf Amann, Sound Design Mediengruppe RTL Deutschland
3. Prize
ZDF: Koproduktionen Berlinale
Creative Team: Thomas Grimm, Leitung Marketing ZDF; Norbert Menkel, Projektleitung ZDF; Marc Bredtmann, Geschäftsführer Trailerhaus; Tina Grünberg, Head of ONAIR Trailerhaus; Matthias Schönberger, Producer Edit/GFX Trailerhaus
Best special advertising
1. Prize
RTL2: Köln 50667 & Penny RealityTV Recruiting
Job hunting 2.0 with RTL2. While the actors of "Köln 50667" go shopping at Penny, an overlay shows the number of Alex, who is looking for employees. Behind the number there is a chatbot interviewing potential candidates for a job at Penny. Result: several hundred new employees for Penny. This is how target-group-specific advertising works without being pushy!
Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Lea Lex, Projektmanagerin Kreation, Promotion & Marketing RTL2; Carlos Zamorano, Direktor Marketing & Kommunkation/CMCO RTL2; Markus Koch, Managing Partner Serviceplan Gruppe
2. Prize
RTL2: Köln 50667 & Subway
Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Lea Lex, Projektmanagerin Kreation, Promotion & Marketing RTL2; Carlos Zamorano, Direktor Marketing & Kommunkation/CMCO RTL2; Maria Zygalski, Projektmanagerin Brand Partnership & Entertainment EL CARTEL MEDIA
3. Prize
RTL: Lego-Master / Sponsoring Amazon
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Ulli Schumacher, Creative Director Mediengruppe RTL Deutschland; Arne Barmscheidt, Projektmanager Ad Alliance Mediengruppe RTL Deutschland; Christiane Brühl, Projektmanagerin, MGRTL Mediengruppe RTL Deutschland; Thomas Meurer, Design/Konzeption Mediengruppe RTL Deutschland; Mirco Sanftleben, Design/Konzeption Mediengruppe RTL Deutschland; Lenny Grade, Motion Design Mediengruppe RTL Deutschland; Arne Thomas, Sounddesign Mediengruppe RTL Deutschland; Philipp Pauls, Texst Mediengruppe RTL Deutschland
Best promotion spot for special programming
1. Prize
ARTE: Concert
What makes concerts, theatre and dance performances more accessible than a ticket? And exactly that is the star of the ARTE Concert spot. The trailer shows a colourful potpourri of tickets for the aired stage performances – from opera and rock concerts to classical music – ARTE has a stylised ticket for each performance. The matching beat ensures a complete "not being able to look away" moment.
Creative Team: Cécile Chavepayre, Artistic Director ARTE; Juliette Nioré, Creative Direction & Director Magasin N; Julien Tandé, Director & Motion Design Magasin N; Camille Matinal, Production Magasin N
2. Prize
DMAX: Ostern 2019
Creative Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Florian Hartmann, On Air Promotion Producer Discovery Communications Deutschland; Marc Strotmann, Creative Direction BDA Creative; Tobias Fleck, Text & Konzeption BDA Creative; Johanna Bakdi, Schnitt BDA Creative; Johannes Berner, Lead Design & Regie BDA Creative; Ngoc Mai Sixomphon, Design BDA Creative; Matthias Hofbauer, Animation BDA Creative
3. Prize
Discovery Channel: Ostern 2019
Creative Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Lisa Michel, On Air Promotion Executive Discovery Communications Deutschland; Theresa Schmid, Volontärin On Air Promotion Discovery Communications Deutschland; Tilo Fischer, Managing Direction DMC; Bina Biemann, Project Management DMC; Matthias Weng, Art Direction DMC; Sabrina Meilhaus, Editing DMC; Michael Betz, Sprecher
Best radio spot
1. Prize
RTL2: Krass Schule – Die jungen Lehrer
The school bell is one of those sounds that attract the attention of everyone. RTL2 is well aware of this and has used it as a marker for three radio spots for "Krass Schule – The young teachers". The spots cleverly combine the seriousness of a school announcement with unusual content: a student has to stop hitting on her teacher or nude pictures of a teacher have surfaced! The curiosity of the target group is guaranteed!
Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Veronika Athenstädt, Projektmanagerin Kreation, Promotion & Marketing RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2; Dirk Eßer, Geschäftsführer honeymilkpepper
2. Prize
RTL: Freundinnen
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Susanne Jung, Brand Manager Mediengruppe RTL Deutschland; Carina Schmidt, Projektmanagerin Mediengruppe RTL Deutschland; Karima Ortani, Writer/Producer Mediengruppe RTL Deutschland; Gregor Wagner, Sound Designer Mediengruppe RTL Deutschland
3. Prize
VOX: Sing meinen Song – So hört es sich an
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Michael Arends, Brand Manager Mediengruppe RTL Deutschland; Florian Grünewald, Konzeption Mediengruppe RTL Deutschland; Joel Ney, On Air Producer Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland; Carina Schmidt, Projekmanagement Mediengruppe RTL Deutschland
Best on-air station campaign
1. Prize
ProSieben: Entertainment Factory + Rita Ora
We love to entertain you! In ProSieben's Entertainment Factory, the station's presenters are constantly working on new ways to thrill their viewers. On one occasion the Simpsons are reproduced in test tubes using colourful chemicals, on the other Rebecca Mir performs a new beat on rainbow-coloured pipes. Always in the background: The ProSieben claim sung by world star Rita Ora. A campaign that perfectly reflects the essence of the station!
Creative Team: Markus Baier, Vice President Promotion ProSieben ProSiebenSat.1 TV Deutschland – Creative Solutions; Ralph Aubele, Creative Director Concept ProSiebenSat.1 TV Deutschland – Creative Solutions; Andrea Hartl, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Teresa von Wyschetzki, Art Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Steven König, Senior Art Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Krause, Creative Director Design ProSiebenSat.1 TV Deutschland – Creative Solutions; Paul Taylor, Creative Director Audio ProSiebenSat.1 TV Deutschland – Creative Solutions; Melanie Kufner, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations
2. Prize
RTL: Oster-Kampagne 2019
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Christian Mirow, Brand Manager Mediengruppe RTL Deutschland; Christine Frese, Projektmanagerin Mediengruppe RTL Deutschland; Barbara Marheineke, Art Directorin Mediengruppe RTL Deutschland; Niklas Weidmann, Motion Graphic Designer Mediengruppe RTL Deutschland; Felix Lange, Producer Mediengruppe RTL Deutschland; Philipp Pauls, Texter/Konzeptioner Mediengruppe RTL Deutschland; Harun Hajdarevic, Graphic Designer Mediengruppe RTL Deutschland
3. Prize
n-tv: Call-to-Action Spots
Creative Team: Cornelia Dienstbach, Leitung Marketing n-tv & Mediengruppe RTL Deutschland Mediengruppe RTL Deutschland; Thomas Hilbrecht, Brand Manager n-tv & Mediengruppe RTL Deutschland Mediengruppe RTL Deutschland; Philipp Pauls, Texter/Konzeptioner Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer n-tv Mediengruppe RTL Deutschland; Panajiota Franken, Promotion Producerin n-tv Mediengruppe RTL Deutschland; Alex Krumm, Art Director n-tv Mediengruppe RTL Deutschland; Julia Sann, Designerin n-tv Mediengruppe RTL Deutschland
Best on-air programme campaign: Acquired fictional productions
1. Prize
Screenworks: RTL Crime – Humans
What happens when robots, which are becoming more and more human, no longer get along with humans? When even a war breaks out between man and machine? This is shown in the 3rd season of the series "Humans" on RTL Crime. The on-air campaign for the series picks up on this theme: each trailer shows new scenarios in which intense conflicts and the serious differences between the camps are revealed. Makes you curious for more!
Creative Team: Annika Hauke, Producer Screenworks; Gregor Buchkremer, Producer Screenworks; Daniela Graudzus, Producer Screenworks; Angelika Hessler, Senior Producer Screenworks; Matthias Lehnigk, Chief Producer Screenworks; Silvio Blasi, Motion Design Screenworks; Christoph Kuhlmann, Sound Design Screenworks; Holger Sum, Leiter Markenteam Mediengruppe RTL Deutschland; Niels Ney, Brandmanager Mediengruppe RTL Deutschland
Best on-air programme campaign: Local fictional productions
1. Prize
BDA Creative: Amazon Prime Video – Beat
A series about the techno scene in Berlin and illegal organ trade. BDA Creative has highlighted the content of the Amazon Prime video series "Beat" not only in an attention-grabbing teaser and a trailer with a pull effect. In addition, they produced three completely different trailers aimed at the different target groups, serving the moods crime, soul and drama. A holistic approach that ensures individual targeting for each viewer!
Creative Team: Marc Strotmann, Executive Creative Director BDA Creative; Lisa Kästner, Copywriter BDA Creative; Tobias Fleck, Copywriter BDA Creative; Emanuel Cojocaru, Senior Editor BDA Creative; Markus Eckl-Jordan, Director of Operations BDA Creative; Damian Sturm, Art Director BDA Creative; Almuth Fischer, Senior Marketing Manager Prime Video Amazon Prime Video; Caner Tekin; Marketing Manager Prime Video Amazon Prime Video
2. Prize
VOX: Das Wichtigste im Leben
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Michael Arends, Brand Manager Mediengruppe RTL Deutschland; Bastian Suhr, On Air Producer Mediengruppe RTL Deutschland; Doris Mertens, Art Director Mediengruppe RTL Deutschland; Isabel Grahs, Regie Mediengruppe RTL Deutschland; Sven Lützenkirchen, Director of Photography Mediengruppe RTL Deutschland; Laura Hatko, Projektmanagement Mediengruppe RTL Deutschland; Niko Djordjevic, Protuktionsmanagement Mediengruppe RTL Deutschland
3. Prize
RTL: Alarm für Cobra 11 – Aprilstart
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Caroline Zocher, Projektmanagerin Mediengruppe RTL Deutschland; Alexandra Felgendreher, Promotion Producerin Mediengruppe RTL Deutschland; Patrick Gericke, Producer Mediengruppe RTL Deutschland; Nico Grein, Redaktion RTL Mediengruppe RTL Deutschland; Sabine Peth, Redaktion RTL Mediengruppe RTL Deutschland
Best on-air programme campaign: Sports
1. Prize
RTL: Sport
Closer to the action? That is only possible when you are standing on the field or sitting behind the steering wheel. In the campaign for its sports broadcasts, RTL shows great enthusiasm for Football and Formula One. Not only the presenters speak to the viewers, but also familiar faces like Nico Rosberg are convinced: Watch sports live? That's only possible with RTL! Great emotions included!
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Brand Manager Mediengruppe RTL Deutschland; Dustin Zöller, Producer Mediengruppe RTL Deutschland; Biggi Reuscher, Art Direction Mediengruppe RTL Deutschland; Christian Steuler, VFX Mediengruppe RTL Deutschland; Patrice Keller, VFX Mediengruppe RTL Deutschland; Hamish Hutchison, VFX Mediengruppe RTL Deutschland; Gregor Wagner, Sounddesign Mediengruppe RTL Deutschland
Best on-air programme campaign: News & Information
1. Prize
rbb: 60 Jahre Abendschau
Whether "Ich bin ein Berliner", the press conference for the opening of the Berlin Wall or the Love Parade – the evening show of the rbb was always live and in the midst. The rbb celebrates the 60th anniversary of the regional news flagship with a review of the most formative events in Berlin's history and lets the makers of that time speak for themselves. A campaign where everyone can feel the journalists' passion for their profession!
Creative Team: Kerstin Anicker, Teamleitung rbb Promotion Rundfunk Berlin-Brandenburg; Petra Schmitz, Head of rbb On Air Design & Promotion Rundfunk Berlin-Brandenburg; Martin Willis, Autor; Sebastian Timm, Autor
2. Prize
Atresmedia: ANTENA 3 – News Vocation
Creative Team: Juan Ramón Martín Muñoz, Image & Creativity Director Atresmedia
3. Prize
ZDF: Auslandskorrespondenten-Kampagne
Creative Team: Thomas Grimm, Leitung Marketing ZDF; Stavros Amoutzias, Leitung Programm-Marketing 2 ZDF; Sabine Ramseger-Kurz, Projektleitung ZDF; Oliver Waldhauer, Regie Soup Film; Jörg Offer, Regie Soup Film; Martin Richter, Producer Soup Film; Stephan Fruth, Executive Producer Soup Film; Adrian Kuchenreuther, Kamera Soup Film
Best on-air programme campaign: Kids
1. Prize
Super RTL: TOGGO Tour & Hol die TOGGO Tour in deine Stadt 2019
SUPER RTL invites their little fans to the TOGGO Tour. The campaign not only attracts with the well-known heroes and presenters of the series, but also with music acts and various activities. SUPER RTL knows how to spark excitement among its young viewers.
Creative Team: Ariane Hilgefort, Leiterin Eventmarketing SUPER RTL; Ulrich Höppner, Executive Designer SUPER RTL; Lena Eberl, Trainee Marketing SUPER RTL; Laura Gudowski, Senior Marketing Manager SUPER RTL; Carmen Schlüter, Group Account Director PBL MILK; Tobias Langen, Art Director PBL MILK; Alexander Gerdes, Creative Director TOF Pictures; Sarah Ciano, Redakteurin TOF Pictures
2. Prize
Disney Channel: Micky 90
Creative Team: Ole Türck, Senior Manager Creative Services The Walt Disney Company (Germany); Berns Huebl, Senior Writer/Producer The Walt Disney Company (Germany); Thomas Richter, Writer/Producer The Walt Disney Company (Germany); Ute Mayer, Supervisor Marketing The Walt Disney Company (Germany)
Best on-air programme campaign: Comedy
1. Prize
Comedy Central: Modern Family
Gloria and Jay, Claire and Phil, Mitchell and Cameron – well known names for Modern Family fans. Comedy Central introduces the characters of the comedy series in the programme campaign using 3-word stories. The main focus is on highlighting the wit of the show through extreme contrasts. This way not only fans are captured, but new viewers become curious. Goal achieved!
Creative Team: Eric Wilhelm da Cruz, Senior Producer Viacom Germany; Imke Rühle-Gaipl, Senior Project Manager Viacom Germany; Janine Schumann, Marketing Manager Viacom Germany; Volker Jensen, Creative Director Motor Kommunikation; Frederik Hofmann, Creative Director Motor Kommunikation; Sebastian Müller, Sound Design Hofkapellmeister; Óliver Hernández, Sr. Director VIMN; Nicki Dreyer, Creative Director Production VIMN; Arjen Noordeman, Creative Director Brand Design VIMN
2. Prize
SAT.1: Der meiste Luke aller Zeiten
Creative Team: Niels Müller, Creative Director ProSiebenSat.1 TV Deutschland – Creative Solutions; Alexander Gruber, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Stephan Körner, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Gerald Gutberlet, Compositing Artist ProSiebenSat.1 TV Deutschland – Creative Solutions; Paul Taylor, Creative Director Promotion Audio ProSiebenSat.1 TV Deutschland – Creative Solutions; Boris Breitenreicher, Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Christian Gerner, Project Manager ProSiebenSat.1 TV Deutschland – Operations; Manuela Liebel, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing
3. Prize
RTL: Ich bin ein Star – Holt mich hier raus!
Creative Team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Stefan Brand, Brand Manager Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagerin Mediengruppe RTL Deutschland; Hamid Behbudi, Producer Mediengruppe RTL Deutschland; André Wlodarczak, Digitalmarketing Mediengruppe RTL Deutschland; Tanja Kocem, Graphic Designer Mediengruppe RTL Deutschland; Philipp Pauls, Texter/Konzeptioner Mediengruppe RTL Deutschland; Simone Krost, Media Mediengruppe RTL Deutschland
Best on-air programme campaign: Show & Entertainment
1. Prize
VOX: Kitchen Impossible – Das Küchendrama
The VOX campaign for "Kitchen Impossible" features pure drama. In various teasers Tim Mälzer's Alter Ego, an opera diva, sings about his failures in the kitchen and makes the visible despair of the cook audible through her aria. His rivals finally have their chance to speak in the trailers and there are harsh insults that create excitement for the confrontations. The mix of drama and entertainment becomes obvious in all trailers and makes you curious for more!
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Brand Manager Mediengruppe RTL Deutschland; Enisa Nesimovic, On Air Producer Mediengruppe RTL Deutschland; Isabel Grahs, Regie Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Doris Mertens, Art Director Mediengruppe RTL Deutschland; Sandra Frei, Projektmanagement Mediengruppe RTL Deutschland
2. Prize
ARTE: Hellfest 2019
Creative Team: Cécile Chavepayre, Artistic Director ARTE; Henri Ehrhard, Head of Promotion ARTE; Anne Seymour, Promotion, Design & Production Administration ARTE; Philippe Petit, Director Continental Productions; Aidan Obrist, Director of Photography Continental Productions; Heloïse Caudé, Production Continental Productions; Manuel Morales, Production Continental Productions; Nicolas Billob, Production Continental Productions
3. Prize
DMAX: Goldrausch am Yukon
Creative Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Eike Immisch, Senior Director MArComms Discovery Communications Deutschland; Peter Gotzoll, Art Director Monkey Pictures
Best on-air programme campaign: Culture & Documentary
1. Prize
VOX: Sing meinen Song
The musicians of the new season of "Sing my Song" take the audience with them into the moment shortly before a performance – the microphone in their hands, a deep breath... and then the power is switched off. The campaign frustrates, arouses curiosity and shows the artists from a completely new perspective. When does it start again?
Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Michael Arends, Brand Manager & Regie Mediengruppe RTL Deutschland; Franz Lindinger, Director of Photography Mediengruppe RTL Deutschland; Joel Ney, On Air Producer Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Carina Schmidt, Projektmanagement Mediengruppe RTL Deutschland; Niko Djordjevic, Produktionsmanagement Mediengruppe RTL Deutschland
2. Prize
DW: BauhausWORLD
Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Program Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Annette Vogelsberg, Producer Deutsche Welle; Martin Reinhold, Cutter Deutsche Welle; Sina Mölleck-Liening, Cutter Deutsche Welle; Mark Wegner, Sound-Designer Deutsche Welle
3. Prize
NRD: Klassik Open Air 2018
Creative Team: Matthias Fening, Leiter Sendeleitung & Trailerredaktion NDR; Daniela Raskito, Regisseurin NDR; Olaf Schmidt, Regisseur NDR
Best promotion campaign for special programming
1. Prize
n-tv: Thementag Weltmeere
"Know more. Protect the sea." With this campaign claim for the theme day "World Seas", n-tv has chosen a serious approach in line with the theme: In addition to the sound of the sea in the background, more and more plastic is pushing its way into the beautiful image of the ocean. In addition, there are spots with facts that underline the urgency of the topic. A perfect match for the programme.
Creative Team: Cornelia Dienstbach, Leitung Marketing n-tv & Mediengruppe RTL Deutschland Mediengruppe RTL Deutschland; Thomas Hilbrecht, Brand Manager n-tv & Mediengruppe RTL Deutschland Mediengruppe RTL Deutschland; Philipp Pauls, Texter/Konzeptioner Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer n-tv Mediengruppe RTL Deutschland; Panajiota Franken, Promotion Producerin n-tv Mediengruppe RTL Deutschland; Alex Krumm, Art Director n-tv Mediengruppe RTL Deutschland; Julia Sann, Designerin n-tv Mediengruppe RTL Deutschland
2. Prize
ARTE: Summer of Lovers
Creative Team: Cécile Chavepayre, Artistic Director ARTE; Sylvia Tournerie, Graphic Designer ARTE; Stéphane Jarreau, Motion Designer ARTE; Henri Ehrhard, Head of Promotion ARTE
Best social spot(s) – non-profit
1. Prize
Golden Claim: UNICEF Astronaut
"Together we can create a better world for children!" This is the message of the UNICEF spot "Astronaut" with Alexander Gerst as ambassador. Golden Claim took over the project pro bono and made the most of it on all platforms. Pictures of starving children paired with photos from space and combined with the song by Sido & Andreas Bourani speak the same language and result in a touching overall picture. This spot was spread with enthusiasm and rightfully so!
Creative Team: Mark Fleig, Producer Golden Claim; Rüdiger Braun, Kreativgeschäftsführung Golden Claim; Tatjana Scholtz, Projektleitung Golden Claim; Jan Poerschke, Sound Design Golden Claim; Pia Kempen, PR & Werbung UNICEF; Sandra Rausch, Programmkommunikation UNICEF; Kristina Müller, Social Media Management UNICEF; Katharina Kesper, Presse- & Öffentlichkeitsarbeit UNICEF
2. Prize
ICTV: Orphan Diseases
Creative Team: Mykhailo Pavlov, General Producer ICTV; Leonid Veselkov, Project Manager ICTV; Liudmyla Zarochintseva, Line Producer ICTV; Olexander Tarasenko, Idea & Editor ICTV; Serhiy Chernyh, Art Director & Post ICTV; Andriy Benkovsky, Camera ICTV
3. Prize
DW: Info-Migrants
Creative Team: Maren Wintersberg, Head of Visual Services Deutsche Welle; Stephan Riebel, Head of Program Promotion Deutsche Welle; Patrick Ruch, Executive Producer Deutsche Welle; Anette Breuker, Producer Deutsche Welle; Sarah Weber, Cutter Deutsche Welle; Ute Schmidt, Sound-Designer Deutsche Welle