18 November / Munich

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1. Prize

RTL2: Love Island – Heiße Flirts & wahre Liebe

Involving viewers on all channels – that was RTL2's mission for the second season of "Love Island": not only watching, but also participating in decisions via the app or searching for your own dream couple on the island in a mobile game. RTL2 understands the target group and fully uses all platforms!

Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Hannah Rackwitz, Stellvertretende Leiterin & Teamleiterin Kampagnen RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2

2. Prize

Universal TV: Interactive Chicago Map

Creative Team: Julia Lorenz, Marketing Manager NBC Universal Global Networks Deutschland; Henning Roch, Marketing Director Central & Eastern Europe NBC Universal Global Networks Deutschland; Gaston Soso, Director de cuentas Nocaut Contenidos SRL

3. Prize

Mediaschool Bayern: M94.5

Creative Team: Klaus Kranewitter, Programmleiter Mediaschool Bayern e.V.; Tomas Sajdak, Meister Medienproduktion Mediaschool Bayern e.V.; Johannes Vogl, Redaktion Mediaschool Bayern e.V.; Simon Kerber, Redaktion Mediaschool Bayern e.V.; Markus Hensel, Redaktion Mediaschool Bayern e.V.; Volker Heinrich, Konzept & Design Lührsen // Heinrich GmbH; Hendrick Lührsen, Konzept & Code Lührsen // Heinrich GmbH; Maurice van Brast, Designer Studio Maurice van Brast – Grafische Betriebe

1. Prize

Grabow & Bartetzko: #4BlocksLive – 1 Tag, 4 Blöcke, 4 Challenges

Rapping to unlock 16 leaked minutes of the new season. What sounds crazy worked wonderfully for the series "4 BLOCKS". Grabow & Bartetzko have managed to motivate the viewers far beyond the normal engagement in order to reach the goal in the team interaction. The jury says: an ingenious use of social media!

Creative Team: Philip Grabow, Kreativgeschäftsführung Grabow & Bartetzko; Lena Deutinger, Kundenberatung Grabow & Bartetzko; Nea Draganic, Strategische Planung Grabow & Bartetzko; Matthias Ring, Creative Producer Grabow & Bartetzko; Sebastian Bartetzko, Geschäftsführung Produktion Grabow & Bartetzko; Sebastian Weber, Marketing Executive Turner Broadcasting System; Kathrein Gest, Marketing Manager Turner Broadcasting System; Astrid Kappesser, Marketing Manager Turner Broadcasting System

2. Prize

SevenOne AdFactory & Achtung!: EON Powergames

Creative Team: Thomas Schwarz, Kreative GF SevenOne AdFactory; Daniel Koller, Creative Director & Konzeption SevenOne AdFactory; Stephan Beyschlag, Produktion SevenOne AdFactory; Mirko Kaminski, Kreative GF Achtung!; Niat Asfaw Graça, Creative Director & Konzeption Achtung!; Tim Oliver Struck, Projektplanung Achtung!; Laura Schenk, Social Media Achtung!; Pio Porciello, Produktion/Produzent Constantin Entertainment

 

3. Prize

ZDF: Mädchen WG – Backstage

Creative Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alex Schulte, Redaktion Trailer ZDF; Kelly Dooling, Art Director KNSK Hamburg; Tom Schwanke, Junior Art Director KNSK Hamburg; Carsten Dammer, Senior Copywriter KNSK Hamburg

1. Prize

RTL2: Berlin – Tag & Nacht Fanvideo

"Berlin Day & Night" has been with many fans for years. For RTL2 it was time to give back in form of a special gift: a meeting with their personal heroes from the series. Great empathy in combination with classic storytelling – the fan video quickly became a digital marketing success!

Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Lea Lex, Projektmanagerin Kreation Promotion & Marketing RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2; Klaus Schäfer, CEO mehappy; Monty Kreisköther, Creative Director mehappy

2. Prize

Kabel Eins: Eko Fresh – Ab ins Kloster!

Creative Team: Jürgen Rieger, Creative Director Digital ProSiebenSat.1 TV Deutschland – Creative Solutions; Vinzenz Gebhardt, Senior Texter/Konzeptioner ProSiebenSat.1 TV Deutschland – Creative Solutions; Benjamin Nitsch, Designer Digital ProSiebenSat.1 TV Deutschland – Creative Solutions; Rudolf Hochrein, Senior Audio Designer ProSiebenSat.1 TV Deutschland – Creative Solutions; Michael Schweigkofler, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing; Alexander Wagner, Vice President Kabel Eins Marketing ProSiebenSat.1 TV Deutschland – Central Marketing; Christian Dückminor, Designer AIM Studio; Celina Celebi, Manager TV Partnerships Studio 71

3. Prize

hr: Der Hinteregger-Song!

Creative Team: Jan Vogel, Redakteur Hessischer Rundfunk; Marvin Mendel, Autor Hessischer Rundfunk; Emanuel Raggi, Autor Hessischer Rundfunk; Mark Weidenfeller, Autor Hessischer Rundfunk; Bastian Roth, Autor Hessischer Rundfunk; Phil Hofmeister, Autor Hessischer Rundfunk; Marc Brockmöller, Cutter Hessischer Rundfunk; Tom Löffler, Musik Hessischer Rundfunk

1. Prize

Diva: Digital Spring Campaign

"We celebrate women every day!" A strong message for a strong broadcaster, that was the theme set by NBCUniversal for the spring campaign of the Romanian TV channel Diva. Not only are they supported by the nationally known singer Alexandra Ungureanu, but international stars also speak to the viewers in the digital spots. The right message for the women's channel!

Creative Team: Torben Kessler, Marketing Manager Central & Eastern Europe NBC Universal Global Networks Deutschland; Henning Roch, Marketing Director Central & Eastern Europe NBC Universal Global Networks Deutschland; Monika Sersea-Bratic, Senior Marketing Manager Central & Eastern Europe NBC Universal Global Networks Deutschland; Mihai Calotă, Art Director Stuff Media Consult SRL; Ionut Negrilă, Director Stuff Media Consult SRL; Alex Tocilescu, Copywriter Stuff Media Consult SRL; Alina Caraclischi, Projekt Manager Stuff Media Consult SRL

1. Prize

VOX: Die Höhle der Löwen … nur so 'ne Idee

Simplicity in times of abundance. For the new season "Lion's Den" VOX has not only attracted the attention of the viewers with the simple white surface and the hashtag "just an idea", but has also kept up the curiosity until the end of the season. This is also impressively confirmed by the numbers. Refreshingly different, says the jury.

Creative Team: Jutta Hertel, Leiter Marketing & Creative Director VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Brandmanager Mediengruppe RTL Deutschland; Guido Lange, Art Director Mediengruppe RTL Deutschland; Annett Krause, Projektmanagement Mediengruppe RTL Deutschland; Patrick Springler, Art Director Mediengruppe RTL Deutschland; Heiko Fischer, On Air Producer Mediengruppe RTL Deutschland; André Wlodarczak, Marketing Manager Digital Mediengruppe RTL Deutschland; Linda Kawalleck, Marketing Managerin Digital Mediengruppe RTL Deutschland

2. Prize

Grabow & Bartetzko: #4BlocksLive – 1 Tag, 4 Blöcke, 4 Challenges

Creative Team: Philip Grabow, Kreativgeschäftsführung Grabow & Bartetzko; Lena Deutlinger, Kundenberatung Grabow & Bartetzko; Nea Draganic, Strategische Planung Grabow & Bartetzko; Matthias Ring, Creative Producer Grabow & Bartetzko; Sebastian Bartetzko, Geschäftsführung Produktion Grabow & Bartetzko; Sebastian Weber, Marketing Executive Turner Broadcasting System; Kathrein Gest, Marketing Manager Turner Broadcasting System; Astrid Kappesser, Marketing Manager Turner Broadcasting System

3. Prize

RTL2: Nik x The Dome

Creative Team: Kristina Wiesner, Leiterin Kreation, Promotion & Marketing RTL2; Lea Lex, Projektmanagerin Kreation, Promotion & Marketing RTL2; Carlos Zamorano, Direktor Marketing & Kommunikation/CMCO RTL2; David Löwe, Managing Partner BAUERNFEIND + LÖWE; Karim Jasper, Geschäftsführer WAALD Creative Group

1. Prize

MESH Collective: #EarthOvershootDay

The campaign "#EarthOvershootDay" by MESH Collective shows that the earth's resources concern everyone. Over a period of one year, influencers provide information on various climate change topics such as "plastic in the sea", "biodiversity" or "sustainable fashion". The jury says: Highly emotional and inspiring.

Creative Team: Nikolas Kappe, Senior Editor MESH Collective by Divimove; Amanda Brennan, Editor in Chief MESH Collective by Divimove; Julia Althoff, Head of MESH Collective by Divimove; Tina Harms, Inhaltlicher Kooperationspartner WWF Deutschland; Bettina Münch-Epple, Inhaltlicher Kooperationspartner WWF Deutschland; Niels Barth, Auftraggeber Robert Bosch Stiftung 

2. Prize

kabel eins: Rosin's Fettkampf – Sido's Lipsync Allstars

Creative Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland – Creative Solutions; Oliver Rojschl, Creative Director/Head of Promotion Kabel Eins ProSiebenSat.1 TV Deutschland – Creative Solutions; Dominik Schütz, Senior Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Thomas Gerlach, Writer/Producer ProSiebenSat.1 TV Deutschland – Creative Solutions; Mona Tautz, Senior Project Manager ProSiebenSat.1 TV Deutschland – Operations; Michael Schweigkofler, Senior Marketing Manager ProSiebenSat.1 TV Deutschland – Central Marketing; Alexander Wagner, Vice President Kabel Eins Marketing ProSiebenSat.1 TV Deutschland – Central Marketing

3. Prize

SevenOne AdFactory & Achtung!: EON Powergames

Creative Team: Thomas Schwarz, Kreative GF SevenOne AdFactory; Daniel Koller, Creative Director & Konzeption SevenOne AdFactory; Stephan Beyschlag, Produktion SevenOne AdFactory; Mirko Kaminski, Kreative GF Achtung!; Niat Asfaw Graça Creative Director & Konzeption Achtung!; Tim Oliver Struck, Projektplanung Achtung!; Laura Schenk, Social Media Achtung!; Pio Porciello, Produktion/Produzent Constantin Entertainment