News
23.10.2020
New name, new colour – UnitedSenses rebrands the sports channel "blue Sport"
by Eyes & Ears of Europe
For 30 years, red was the colour of Swiss pay-TV provider Teleclub. After the fusion with Swisscom and its entertainment platform "blue", the Munich-based creative agency UnitedSenses re-branded the successful sports channel as "blue Sport".
Not only is blue the name of the new home of all blue Entertainment's sports programmes, blue is also the colour that characterises the new look of blue Sport. For this, UnitedSenses uses the combination of shadows with blue light to create strong contrasts.

No athletes? No problem!
Since large studio shoots with many people were not possible due to the current Corona pandemic, the Munich-based company created magical sports moments in a different way: With the help of 3D Motion Capture, they created silhouettes of athletes sprinting, sliding and kicking through the blue sports world. Individual formats like the UEFA Champions League were also clearly separated from each other by coloured light accents.
Further information: https://unitedsenses.tv/work/blue-sport-rebranding/ .
Further articles
- New members: inCOLOR +++TV3
- Promax Europe 2023 in Amsterdam cancelled
- Olympia Publishing takes over audio platform FOOTBALL WAS MY FIRST LOVE
- Exciting strategy debates - innovative project presentations
- Personnel: Tina Wiesner +++ Lars Wagner
- Creatives On Creativity: 44 Creatives in conversation with Steve Brouwers
Current Jobs
- Teamleitung Maske - Bereich Styling/Maske (w/m/d) - RTL News GmbH
- Set-Aufnahmeleitung "Guidos Deko Queen" (w/m/d) - RTL STUDIOS GmbH, Köln
- Redakteur - Schwerpunkt Planung - Ressort Nachrichten & Wetter (w/m/d) - RTL News GmbH, Köln
- Project Manager Creative (f/m/d) as a leave cover - Paramount. Berlin or remote
- Trainee Programmplanung (w/m/d) - RTL Deutschland GmbH, Köln