New name, new colour – UnitedSenses rebrands the sports channel "blue Sport"

​Published at 23.10.2020 by Eyes & Ears of Europe

For 30 years, red was the colour of Swiss pay-TV provider Teleclub. After the fusion with Swisscom and its entertainment platform "blue", the Munich-based creative agency UnitedSenses re-branded the successful sports channel as "blue Sport".