News
28.09.2024
KölnBusiness feat. Eyes & Ears of Europe: twin.peaks – Creative Industries: Digital & Sustainable
by Eyes & Ears of Europe
The cultural and creative industries in Cologne are undergoing a transformation: they are becoming increasingly digital and sustainable. However, instead of merely reacting to new developments, we aim to act proactively. At twin.peaks, an event initiated by KölnBusiness Economic Development Corporation on October 30, 2024, creatives from various fields will come together to discuss future skills and current best practices in shaping this so-called “twin transition” — the digital and sustainable transformation. Eyes and Ears of Europe will also be represented with two masterclasses.
Artificial Intelligence as a catalyst for Digital Transformation?
For about 1.5 years now, AI has been making waves in many aspects of our daily lives. And it's not just something for large corporations. People are using AI-based tools both professionally and privately. For the first time, freelancers as well as small and medium-sized enterprises have the opportunity to easily benefit from tools like ChatGPT. This masterclass will showcase how exactly that works and what fascinating use cases are possible.
For about 1.5 years now, AI has been making waves in many aspects of our daily lives. And it's not just something for large corporations. People are using AI-based tools both professionally and privately. For the first time, freelancers as well as small and medium-sized enterprises have the opportunity to easily benefit from tools like ChatGPT. This masterclass will showcase how exactly that works and what fascinating use cases are possible.
Transformation in the Cultural and Creative Industries
The cultural and creative industries play a key role in shaping social and economic transformations. But how can creative approaches be used not only to transform their own sector but also to actively influence other societal areas? How can cultural and creative processes sustainably impact change in organizations, communities, and cities?
Steffen Bohn has been working as a cameraman for more than 25 years. His documentaries and reports have taken him to many extraordinary places and people. In 2021, he expanded his professional horizon with this wealth of experience by entering the field of transformation management for sustainable culture. His focus is on strategic sustainability in film and television. Since then, Steffen's work is no longer just about discovering and filming; sharing experiences and knowledge, particularly with a focus on sustainability, has become his passion.
