​17.05.2024

Book Tip: I love it. What is it?

by Eyes & Ears of Europe

Turner Duckworth, the acclaimed design agency behind the visual identities of some of the world’s biggest brands, celebrates its 30th anniversary with the release of "I love it. What is it?" This book is a treasure trove of insights, philosophies, and stories from three decades of creating unforgettable brand designs for names like Amazon, McDonald’s, Coca-Cola, and Metallica.

"I love it. What is it?" is more than just a retrospective. It's an anthology that combines 150 vibrant color illustrations with thought-provoking essays and think pieces. The book delves into the power of instinct in brand design, providing readers with an inside look at Turner Duckworth's unique and optimistic outlook on what makes a brand successful.

The book also features contributions from industry heavyweights, including Moira Cullen, former Design Director of Coca-Cola North America, and Stefan Sagmeister of Sagmeister Inc. These voices enrich the narrative with their perspectives on creativity, instinct, and the occasional misstep, offering valuable lessons for anyone interested in the design and branding world.

Whether you’re a seasoned professional or new to the field, "I love it. What is it?" is packed with practical tips and inspiring stories that highlight the importance of creativity and innovation in building powerful brands. With glowing reviews from publications like The Guardian and Creative Review, this book is a must-read for leaders and creatives alike.

Explore the hidden worlds of design and branding and stay inspired with Turner Duckworth's "I love it. What is it?" Your journey into the minds behind the world's most influential brands starts here.

More about the book: 

https://www.phaidon.com/store/design/i-love-it-what-is-it-the-power-of-instinct-in-design-and-branding-9781838666064/