Eyes & Ears eNews 10-2017
MDR creates new design for' FAKT' by MDR
MDR political programme 'FAKT' has had a new screen, sound and set design since mid-October 2017. The programme which is broadcast every three weeks at 9.45 pm on Tuesdays, has been dealing with topical political and economic issues since 1992. The previous design with a metal ball as key visual was an optical break from the ARD political programmes.
The task was to develop a new screen, sound and set design that remained eye-catching and stood out among the ARD political programmes. In addition, the new branding is supposed to convey the broadcast's idea of illuminating explosive topics from several sides. The core of the previous' FAKT' design was the' FAKT' metal ball, which is a metaphor for the programme's mission: "Get things rolling". Therefore, the sphere should be maintained and developed further.
The new design focuses on the energy ball, which is a continuation of the metal ball. It is composed of a fan-like structure, whereby one of the many fan sides always lights up like a fire. This already shows that a topic has several, often hidden pages. In addition, an orange-coloured "energy beam" in the set underlines the research of "hot" topics in the programme. In addition, expressive images are to support the pointed moderations and a new information design is to explain the complex world of political and economic topics.
Klaus W Schuntermann, Creative Director at MDR: "With the new design, 'FAKT' once again gets one of the most eye-catching and memorable brands among the ARD political programmes. The Energy Ball also stands for the commitment of the editorial team: politics has countless often hidden facets. "FAKT" researches these - energetically charged."
Creative Direction MDR: Klaus W Schuntermann, Creative Director; Doreen Zörkler, Head Of Design
Screen design METAphrenie: Andrea Dionisio, Creative & Managing Director; Nico Bolacha, Associate Creative Director
Set design: Carlo Angelini
Sound design: SCHILLER
More information about 'FAKT' at http://www.mdr.de/investigativ/index.html
"Call my agent!" Nathalie Licard in cross-channel marketing campaign by SONY CHANNEL
On November 16 at 9.10 pm, SONY CHANNEL launches the first season of the celebrated Dramedy series 'Call my Agent!'. For the German premiere of the French production, SONY CHANNEL has produced an extensive and cross-channel marketing campaign that can be seen on-air, online, on social media channels and off-air.
A special highlight of the marketing campaign is the cooperation with Nathalie Licard. The Frenchwoman with the charming accent is best known for her appearances in 'Harald Schmidt Show'. Licard presents her personal impressions of the episodes and talks about the French guest stars. The first episode is now available for free on http://www.spiegel.de/kultur/tv/callmy-agent-sehen-sie-hier-die-erste-folgekostenlos-im-stream-a-1177699.html. Besides the promotion on air, online and via social media, full-page ads have been placed in target group-oriented premium titles such as SZMagazin, arte-Magazin and Blickpunkt Film.
Lühr-Martin Lemkau, Head of Brand & Product Development, Sony Pictures Entertainment Deutschland GmbH: "Nathalie is a perfect fit: She personifies 'the marvelous balance of smugness and empathy ' (Spiegel Online) of CALL MY AGENT! and is the ideal ambassador for this outstanding French series."
'GRIP - Das Motormagazin' celebrates its 10th anniversary
For ten years now, 'GRIP - Das Motormagazin' has been broadcast on RTL II every Sunday at 6 pm. The RTL II brand is now celebrating the anniversary with a refresh of the format design. There is also a VW Bus competition, an anniversary special in the print magazine of the same name and a music compilation.
The new logo of the well-known car programme is strikingly staged with its two-colour typeface. The modern interpretation of the logo is intended to evoke associations with a racetrack. A new opener conveys momentum and lightness.
On the occasion of the birthday, the viewers are also given presents. In four episodes, a VW bus from 1972 will be restored in the show, which will then be handed over to a 'GRIP' fan in the form of a competition. The conversion of the rare Youngtimer will be shown from 19 November to 10 December on Sundays on 'GRIP'. The competition is accompanied on-air, online and in social media. In addition to lottery trailers, rtl2.de, Facebook and YouTube also offer a wide range of additional information, photos and videos. The bus will be handed over on December 10 at the Essen Motorshow. RTL II will be represented with a booth together with DAZ-Verlag. During the ten-day event, RTL II offers its visitors autograph sessions and Meet & Greets to get in touch with RTL II station faces directly.
Further information about 'GRIP - Das Motormagazin' on http://www.rtl2.de/sendung/grip-das-motormagazin
Helene Fischer sings the RTL Donation Marathon Song 2017
Helene Fischer's song 'Wenn Du lachst' (When you laugh) will accompany the longest charity show on German television - the RTL Donation Marathon. RTL will broadcast the 22nd RTL Donation Marathon with Wolfram Kons on November 23 & 24, 2017.
"Children are our future and need our support most of all. I'm always happy to support when it comes to children, and I'd like to play my part in the RTL donation marathon", explains Helene Fischer. Besides her song, Helene Fischer will also provide exclusive concert tickets including Meet & Greets for the charity auction of the RTL donation marathon.
Besides Helene Fischer, this year's celebrities such as world champions Toni Kroos and Mats Hummels, Senta Berger, Laura Wontorra, The BossHoss, Jorge González and many other celebrities are helping to make children around the world laugh.
More information on the RTL donation marathon at https://www.rtl.de/cms/sendungen/rtl-spendenmarathon.html
2nd Cologne Design Conference - What challenges will design face in the future?
The second Cologne Design Conference will take place on November 24, 2017 from 4 to 6.30 pm at the IHK in Cologne.
The second Cologne Design Conference will span the spectrum from utopia to innovation and is aimed at entrepreneurs and students in the design industry. Companies from other industries that design processes, products and communication through design are also invited to take part.
What challenges will design face in the future? What are the needs of the users? An interactive tour with students of the Macromedia Hochschule Köln in cooperation with the Museum für Angewandte Kunst Köln opens the conference.
The keynote speech on 'Innovation needs Utopia - Werkbund, Bauhaus, Ulm and our future' comes from Swiss communication designer Ruedi Baur. He is one of the world's leading designers of complex situations. In Cologne, he is known for his work for the Cologne/Bonn Airport and the memorial to the Wehrmacht deserters at Appellhofplatz.
Participation in the 2nd Cologne Design Conference is free. Further information and registration at https://www.ihk-koeln.de/S0210017005.AxCMS
Exhibition tip: 'Jil Sander. Present Tense'
Until 18 May 2018, the Museum Angewandte Kunst in Frankfurt is presenting the exhibition 'Jil Sander. Present Tense'. Curated by Matthias Wagner K in close cooperation with Jil Sander, the exhibition is divided into the following thematic sections: runway, backstage, studio, fashion lines, accessories, cosmetics, fashion photography and advertising campaigns, fashion and art, architecture and garden art. It spreads throughout the museum building on some 3,000 square metres of exhibition space.
Jil Sander is one of the most influential fashion designers of her generation. Her first solo exhibition ever to take place in a museum will consist of large-scale, multi-media installations and tableaus devoted to the impact of her design approach on the aesthetics, material and form of fashion and product design, architecture and garden art.
Jil Sander 's significance as a fashion designer is due to an extraordinary perceptivity which enabled her to anticipate trends and changes in society. She used them as a point of departure for developing unexpected, truly modern shapes in fashion. Her purism has transformed our notions of beauty and identity. Her design principles — harmony of proportion, sophisticated three-dimensionality, understatement and dynamic elegance — have always remained the same. And yet she has presented the fundamentals of her aesthetics in each of her collections in completely new ways.
With her decision to exhibit her work at the Museum Angewandte Kunst in Frankfurt/Main, Jil Sander has turned her attention to the past. Thisis quite a new experience for someone who has always preferred the up-and-coming. After an eighteen months long, intensive involvement of the designer, the exhibition opens as a multimedia spectacle, combining architecture, colour, light, film, sound, text, photography, fashion and art in dynamic spatial compositions.
The result is not a retrospective exhibition, but a new, contemporary overview that, through Jil Sander's presence, becomes an aesthetic event.
Jil Sander. Present Tense' until 18 May 2018 at the Museum Angewandte Kunst, Schaumainkai 17,60594 Frankfurt. Opening hours: Tuesdays and Thursdays to Sundays from 10 a.m. to 6 p.m., Wednesdays from 10 a.m. to 8 p.m., closed on Mondays.
Further information on http://www.museumangewandtekunst.de/en/museum/exhibitions/jil-sander-present-tense.html