Eyes & Ears eNews
SUPER RTL with new bumpers and station IDs
SUPER RTL recently premiered its new on-air designmotifs to emphasize its positioning as a channel for children and families. Theredesign is also meant to create an authentic look for the brand that bothchildren and parents can identify with. To this end, SUPER RTL did not workwith models but real families in their actual living environment, resulting inimagery that feels more authentic and closer to the target group. Duringdaytime, ten new bumpers and station IDs are shown which transport the fun andenergy of the children's entertainment brand TOGGO. In the evening, adults areintegrated into the motifs to send a clear signal to the parents, who often sittogether with their children watching television during this time. Stefan Mays,Head of On-Air Communication at SUPER RTL: "Right now, SUPER RTL is theonly one visualising the topic family in this way. We believe we provide aclear USP in this competitive market and increase the acceptance of therelevant target group." The project was implemented in cooperation withthe Cologne-based design agency FEEDMEE.
App for Das Erste
Das Erste recently released an App to give users easyand direct access to videos, live stream and programme guides. In addition toseries, the app also provides access to talk shows, documentaries and movies.These can be watched both live as well as time-delayed. Additional featuressuch as programme reminders are available. "Starting with the live streamearlier this year, Das Erste began making its programming available to theaudience via all broadcast channels and mobile", says Volker Herres,Programme Director of Erstes Deutsches Fernsehen. "The app is designed togive online users more comfortable access to current programmes and to the DasErste Mediathek", adds Herres. The free app is available in the Apple AppStore and Google Play Store.
On 22 June 2013, the Deutsche Kamerapreis will awardthe Internet award 'kamera3030' for the second time. This year's theme is"Dreierbeziehungen". Video clips and short films lasting anywherefrom 30 seconds to 3 minutes will be honoured for their innovative camera workand editing. Entries can be uploaded on www.kamera3030.deuntil 30 March 2013. The conditions of participation can be found there aswell. Online voting will be carried out between 3 and 30 April 2013 todetermine the Top 30. The Deutsche Kamerapreis will then choose 3 finalists aswell as the winner. On 22 June 2013, the winner will be honoured during afestive gala in Cologne.
Personal note: Peter Limbourg
Peter Limbourg (52) is setto become the new director of Deutsche Welle. The current Director ofInformation at ProSiebenSat.1 TV Deutschland was chosen to succeed ErikBettermann (68). Bettermann's term of office ends on 30 September 2013. He hasheaded the German international broadcaster since 2001 and has shaped itsrealignment during that time.
Exhibition tip: 'Pixar – 25 Years of Animation'
Until 12 May 2013, theexhibition 'PIXAR – 25 Years of Animation' can be seen at Museum für Kunst undGewerbe Hamburg. More than 500 pictures, drawings, paper works, maquettes, filmsequences, documentary reports and features from the California-based PIXARstudios are being presented for the first time ever in Germany. In 1986, PIXARstarted by producing shorts and advertising films. In 1995, the companyrevolutionised the genre of animated cartoons with 'Toy Story' – the firstcompletely computer animated film. Since then, more than 40 million viewers inGermany have seen the twelve PIXAR productions. The exhibition offers visitorsan exclusive look behind the scenes, because the company's productionfacilities are not open to the public. 'Pixar – 25 Years of Animation', until12 May 2013 at Museum für Kunst und Gewerbe Hamburg, Steintorplatz, D-20099Hamburg. Opening hours: Tuesday, Wednesday and Friday to Sunday from 10 a.m. to6 p.m., Thursdays from 10 a.m. to 9 p.m., closed on Mondays. Furtherinformation at http://www.mkg-hamburg.de/de/ausstellungen/aktuell/pixar-25-years-of-animation.html
Book tip: 'Information Graphics'
What are the goals of visualisations? How can thecreative-professional handling of information be approached? And what data arevaluable enough to be processed creatively? These and other questions arediscussed in the recent publication "Information Graphics" by SandraRendgen. In the digital age, there is an almost inconceivably large flood ofinformation that needs to be selected, understood and interpreted. Given thecomplexity and richness of the data, it is often easiest to communicate itvisually. This book presents a comprehensive view of the topic. 200 projects withover 400 sample images from around the world are presented. The works come fromvarious areas such as journalism, art, politics, education, research andbusiness. In addition, three essays by Paolo Ciuccarelli, Simon Rogers andRichard Saul Wurman examine the development of information graphics from itsbeginnings to today. The book includes German, English and French texts. The480-page publication is published by the TASCHEN publishing house and can be purchased for49.99 Euros.