17th International Eyes & Ears Awards - Winners

​22.10 / Munich

Best cross-media event campaign

WDR: Supernerds

1st Prize

WDR: Supernerds

Supernerds is an interactive,multimedia theatre-television project – simultaneously online, on stage and onTV screens. To promote this live-event, the WDR produced an extensivecross-media campaign. The TV spots play with the internet habits and fears ofthe viewers: Scenes from real life are filmed with a webcam; the actors feeluncomfortable, like they're being watched. The feeling is reinforced by aflickering or noises, as if someone hacked into the WDR programme. Ambience anddigital noises like notification sounds enhance the discomfort. Spots on TV andradio, posters, online and social media activities built up the suspense in theweeks leading up to the event. A unique event from WDR, confidently broadcaston all platforms.

Creative team: Regina Rohde, Redaktion WDR; ChristianWesener, Cross Promo/Social Media WDR; MichaelWorringen, Redaktion Trailer WDR; AlexandraKravtsova, Producer/Realisation WDR; AngelaTraud, Sounddesign WDR; GeorgTschurtschenthaler, Producer & Interaktives Konzept gebrüder beetzfilmproduktion; Hannah Kappes,Producer & Interaktives Konzept gebrüder beetz filmproduktion; Matthias Paeper, Grafik Studio Paeper​

sixx: Shopping Days

2nd Prize

sixx:Shopping Days

Creative team: RichardSchweiger,Senior Vice President CreativeSolutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Krause, Creative Director OnAir Design Creative Solutions -ProSiebenSat.1 TV Deutschland; NielsMüller, Head of Promotion sixx CreativeSolutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TVDeutschland; MaximilianBaumgartner, Concept Advertising CreativeSolutions - ProSiebenSat.1 TV Deutschland; Maria Holzmann, Senior Editor Creative Solutions - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland

Best cross-media station campaign

Comedy Central Germany: Channel Move

1st Prize

Comedy Central Germany:Channel Move

To inform the viewers aboutthe move to a new channel and more airtime, Comedy Central developed across-media campaign for the 'Channel Move'. Two animated movers march into theprogramme and literally demolish it. They simply walk in, pull the plug andpack up the station logo. As an explanation, the screen is covered in tape."We have moved. 3 hours more comedy." In addition, radio spots,banners, posters and custom-designed icons and symbols were placed. Nobody canmiss this move!

Creative team:Nicki Dreyer, Head of Promotion Creative Viacom International Media Networks; Arjen Noordeman, Creative Director/Brand Design Viacom International Media Networks; Olaf Hovers, VP Marketing &Interactive Viacom International MediaNetworks; Vivien Hucke,Marketing Manager Viacom InternationalMedia Networks; Ljubisa Djukic,Creative Director dyrdee Media; Sven Henrichs, Managing Director dyrdee Media; Sebastian Müller, Sounddesigner Hofkapellmeister; MarcelCloidt, Sounddesigner Hofkapellmeister

SRF: SRF 2 Kultur

​2nd Prize

SRF: SRF2 Kultur

Creative team: Alex Hefter, Creative Director SRF; FranziskaBaetcke, Leiterin Radio SRF 2 Kultur; DavidAngehrn, Leiter Strategie & Planung SRF; Wim Möllmann, Brand Manager SRF; Andreas Baumann, Audio Layouter Radiospots SRF; Patrick Müller, Beratung Shortcuts; Bene Ableggen, Kreation Shortcuts;Peter Lehner, Produzent Shortcuts; Patrick Karpiczenko, Regie Karpi

TLC: Senderkampagne 2015

3rd Prize

TLC: Senderkampagne 2015

Creative team: Eike Immisch, Director Marketing GSA DiscoveryCommunications Deutschland; JenniferKarmann, Marketing Executive DiscoveryCommunications Deutschland; Matthias Meusel, Managing DirectorGrey Berlin; Achim Weber, CreativeDirector Grey Berlin; Jan Lucas, CreativeDirector Grey Berlin

Best cross-media programme campaign

FOX: The Walking Dead

1st Prize

FOX: The Walking Dead

In this cross-media campaignfor the fifth season of 'The Walking Dead', nobody escaped the 'Walkers'. Inaddition to TV and radio spots, online banners, mobile and print ads,especially the Scary Shelter and the second screen app cause excitement. Usingthe latest technology, the Scary Shelter creates the illusion that zombies roamfreely in Vienna. The specially designed second screen app, the FOX ZombieBuzz, offers fans a lot of additional information about the horror series: aquiz, videos, and a message board to discuss the hottest 'Undead' topics. Thereward for FOX: a new ratings record for the premiere and an Eyes & EarsAward!

Creative team: Karin Zipperling, Director Marketing & Creative Services FOX International Channels Germany; Karoline Henschel, Marketing Manager FOX International Channels Germany; Stephanie Böschen, Trade Marketing Manager FOX International Channels Germany; Marcus Veigel, Geschäftsführer Cynapsis Interactive; WalterFink, Director Marketing SkyÖsterreich; Barbara Hamza,Senior Marketing Manager SkyÖsterreich; MichaelWimmer-Lamquet, Managing Director move21 Werbeagentur; Carola Krempler,Client Service Director move 21Werbeagentur; Martina Flock,Client Service Manager MediaCom - dieKommunikationsagentur

ZDF: Schuld nach Ferdinand von Schirach

​2nd Prize

ZDF:Schuld nach Ferdinand von Schirach

Creative team: Thomas Grimm, Leitung Marketing ZDF; AstridKämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Sandra Hebel, ProjektleitungProgramm-Marketing 1 ZDF; Severine Rapp,Projektleitung Programm-Marketing 2 ZDF; TimKrink, Creative Director Art KNK Werbeagentur; Ingo Müller, Creative Director Text KNK Werbeagentur; Boris Schatte, Art Director KNKWerbeagentur; Danny Fröhlich, TexterKNK Werbeagentur

ProSieben MAXX: #Find Jack

​2nd Prize

ProSiebenMAXX: #Find Jack

Creative team: RichardSchweiger,Senior Vice President CreativeSolutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TVDeutschland; Stefanie Lenz,Project Manager Creative Solutions -ProSiebenSat.1 TV Deutschland; DennisUsbeck, Senior Writer/Producer CreativeSolutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Art Director CreativeSolutions - ProSiebenSat.1 TV Deutschland; Alexander Wagner, Head of Marketing ProSieben MAXX Central Marketing - ProSiebenSat.1 TVDeutschland; Thomas Gerlach,Schnitt PixelSchickeria