19th International Eyes & Ears Awards
Best digital corporate presence
1. Prize
ZDF: Brandguide
ZDF's digital brand guide provides quick and interactive answers to the most important questions on brand values and the corporate design of ZDF, ZDFinfo and ZDFneo. The complexity of the design is presented in a simple and reduced way on all levels of application. Intuitive user interfaces and short information paths create a particularly user-friendly digital presence. The perfect guide for all ZDF partners!
Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Horst Schick, Leitung Corporate Design ZDF; Stavros Amoutzias, Projektleitung ZDF; Tim Lindenblatt, Projektmanager ZDFdigital; Sebastian von Nathusius, Producer/Video Artist ZDFdigital; Jan Breinbauer, Creative Director KNSK Werbeagentur; Katharina Herzog, Account Director KNSK Werbeagentur; Sarah Winkler, Digital Architecture KNSK Werbeagentur; Kim Schwaner, Geschäftsführer Brand New Media
2. Prize
AXN: Die Kalkofe Tutorials
Creative-Team: Lühr-Martin Lemkau, Head of Brand & Product Development Sony Pictures Television Deutschland; Marcel Leeb, Projekt Management Sony Pictures Television Deutschland; Oliver Kalkofe, Host & Script Kalk TV; Jana König, Regie Fairmedia Studio Berlin Neukölln; Jörg Strombach, Produzent Fairmedia Studio Berlin Neukölln; Steffen Hammerich, Kamera; Oli Thomas, Animation & Schnitt; Andreas Deyle, Sounddesign; Lasse Nolte, Autor
Best digital content presence
1. Prize
ProSieben: Germany's next Topmodel
To promote this year's season of Germanys Next Top Model, ProSiebenSat.1 built its digital presence based on a broad user data analysis and presendet the girls in a stylish way. An absolute must for all fans!
Creative-Team: Michael Amann, Creative Director Digital ProSiebenSat.1 TV Deutschland; Karen Kujawa, Vice President Digital ProSiebenSat.1 TV Deutschland; Steven König, Art Director ProSiebenSat.1 TV Deutschland; Salome Huzel, Social Media Texter/ Conceptioner ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TV Deutschland; Lisa Fickenscher, Junior Art Director ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Designer Online ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Online ProSiebenSat.1 TV Deutschland; Kristin Hesse, Digital Content Writer ProSiebenSat.1 TV Deutschland
2. Prize
RTL: Winnetou
Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager Mediengruppe RTL Deutschland; Christian Mirow, Creative Manager Mediengruppe RTL Deutschland; Susanne Jung, Creative Manager Mediengruppe RTL Deutschland; Heike Bosch, AD Off-Air Design Mediengruppe RTL Deutschland; Torsten Rabe, CvD Unterhaltung RTL RTLinteractive; Sabine Krimpmann, Produktmanagerin RTL.de RTLinteractive; Steffen Führes, Teamleiter Development CBC; Kristian Kerkhoff, GF Demodern
3. Prize
ProSieben: Global Gladiators
Creative-Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Designer Online ProSiebenSat.1 TV Deutschland; Elmina Medic, Junior Project Manager ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TV Deutschland; Salome Huzel, Texter/Conceptioner Social Media ProSiebenSat.1 TV Deutschland; Walter Bierlmaier, Senior Marketing Manager ProSiebenSat.1 TV Deutschland
Beste online advertising
1. Prize
National Geographic: Mars Campaign
The documentary series 'Mars' on National Geographic deals with the first manned mission to Mars, which is planned for 2033 and will serve to colonize the planet. So, the station placed a special ad on Immoscout 'Space Loft on Mars'. Innovative and eye-catching online advertising!
Creative-Team: Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Rebecca Gauss, Senior Marketing Manager FOX Networks Group Germany; Tobias Walitschek, Senior Marketing Manager Scout24; Christiane Lehmann, Senior Social Media Manager Scout24; Janine Zimmermann, Creative Director Scout24; Marie Krüger, Werkstudentin Scout24; Vivien Müller, Werkstudentin Scout24; Tino Nitze, Software Engineer ImmobilienScout24
2. Prize
RTL2: Game of Thrones – Mobile Interstitial
Creative-Team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL2; Tina Wiesner, Leiterin Marketing Kreation & Werbung RTL2
3. Prize
A+E: Awareness
Creative-Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks (Germany); Nicola Fritz, Head of Marketing A+E Networks (Germany); Gunnar Stöckle, Marketing Manager A+E Networks (Germany); Caren Weeks, Geschäftsführerin weeks; Sebastian Ross, Webdesign/Development weeks; Seeda Ahmad, Geschäftsleitung 1-2-social; Ritchie Vogel, International Sales Director Red pineapple
Best app
1. Prize
Red Bull TV: Hard Enduro VR
With 'Hard Enduro Virtual Reality', Red Bull brings the world of off-road motorcycle racing to life for the user. The specially shot VR videos at the Erzberg race track combined with a world generated from computer graphics give the user a special kind of adventure: an all-round experience where it feels like you are in the middle of the race. A must-have app for all 'Hard Enduro' fans!
Creative-Team: Michael Webersdorfer, Creative Technologist Red Bull Media House; Christian-Alexandru Rusitoru, Motion Graphics Designer Red Bull Media House; Martin Mueller, Art Director Red Bull Media House; Ulrike Mast, Project Manager Red Bull Media House; Stefan Reischl, Digital Enhancements Project Manager Red Bull Media House; Andreas Hoess, Creative Director Red Bull Media House; Sebastian Becher, Sound Design Red Bull Media House; Mirko Rasche, Producer Red Bull Media House; Neue Bewegung, 3D Animation VR Intro
2. Prize
Sat.1 Gold: Tierfinder
Creative-Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TV Deutschland; Karen Kujawa, Vice President Digital ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TV Deutschland; Salome Huzel, Texter/Conceptioner Social Media ProSiebenSat.1 TV Deutschland; Simone Dzuba, Senior Marketing Manager ProSiebenSat.1 TV Deutschland; Christian Dueckmino, Art Director aimstudio.de; Werner Hoier, Developer Elenium
Best viral
1. Prize
TV 2 Denmark: All that we share
The clip 'All That We Share' – originally produced as a station campaign – promotes tolerance and acceptance without pointing fingers. The spot became a connecting factor in the digital world when viewers translated it into more than thirty languages. A spot has rarely been shared so many times – a viral hit!
Creative-Team: Lotte Køhler Lindegaard, Channel Controller TV 2 Denmark; Jacob Weinreich, Chief Marketing Officer TV 2 Denmark; Vicky Wassmann Dahi, Chief Brand Officer TV 2 Denmark; Christopher Witzke, Campaign Manager TV 2 Denmark; Robert Cerkez, Creative Director &Co. / NoA; Johan Køhler, Copywriter &Co. / NoA; Rune Petersen, Art Director &Co. / NoA; Anne Højby, Account Director&Co. / NoA; Asger Leth, Director Moland Film Company
2. Prize
TELE 5: 50 Jahre Star Trek
Creative-Team: Anna Batorowski, Creative Director TELE 5; Karoline Bartmeyer, Creative TELE 5; Sabrina Irotschek, Creative TELE 5; Torben Kessler, Creative TELE5
3. Prize
DW: Fahrradi
Creative-Team: Patricia Szilagyi, Autorin Webvideo Deutsche Welle; Gerhard Sonnleitner, Autor Originalbeitrag Deutsche Welle; Maren Bekker, Redakteurin vom Dienst Deutsche Welle; Stefanie Suren, Leitung Abteilung Lebensart Deutsche Welle; Rolf Rische, Leitung Hauptabteilung Kultur & Leben Deutsche Welle
Best interaction spot
1. Prize
HISTORY: Der HISTORY-Award 2017: Gleichberechtigung – Wie gleich ist gleich?
This year, the HISTORY Award focused on equality. HISTORY managed to portray the complexity of the subject in a short, animated spot suitable for children and young people: the bear doesn't care about apparent differences between people – he snatches them all. A funny interaction spot, which was well received by the target group!
Creative-Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks (Germany); Florian Kemeter, Marketing Manager A+E Networks (Germany); Dana Hickfang, Trainee Marketing A+E Networks (Germany); Katharina Deppe, Trainee Marketing A+E Networks (Germany); Holger Geisler, Kreativdirektion/Geschäftsführung Alpenblick; Isabell Musiol Projektmanagerin Alpenblick
2. Prize
DW: Hotelspot
Creative-Team: Maren Wintersberg, Head of Operations Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Sabrina Winand, Head of Travel Distribution Deutsche Welle; Mark Wegner, Sound-Designer Deutsche Welle; Nina Freifrau von dem Bussche, Creative Director Then we take berlin; Datenstrudel, Direction & Editing; Martin Gasch, Director of Photography
Best interaction campaign
1. Prize
ProSieben: SchoolsOn
Creative Solutions developed a campaign for the school competition 'SchoolsOn', which calls on students to produce a contribution for 'taff', 'Galileo' or 'Newstime'. But how do we reach the young people today and get them to submit their applications? Simple: Creative Solutions had the young hacker group ON_Society take over ProSieben. Tailored to the target group, implemented in a youth-oriented way!
Creative-Team: Richard Schweiger, Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TV Deutschland; Steven König, Art Director ProSiebenSat.1 TV Deutschland; Lisa Fickenscher, Junior Art Director ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TV Deutschland; Salome Huzel, Texter/ Conceptioner Social Media ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Online ProSiebenSat.1 TV Deutschland; Karen Kujawa, Vice President Digital ProSiebenSat.1 TV Deutschland
2. Prize
RTL: Let's Dance
Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager Mediengruppe RTL Deutschland; Mirjam Pézsa, Creative Manager Mediengruppe RTL Deutschland; Petra Matuschek-Schuster, Projektmanagement Mediengruppe RTL Deutschland; Thorsten Kaufmann, Producer Mediengruppe RTL Deutschland; Julian Kneidl, Producer Mediengruppe RTL Deutschland; Anna Dahmen, Digitalmarketing Mediengruppe RTL Deutschland; Dinah Hildebrand, Produktmanagement RTLinteractive
Best digital marketing spot
1. Prize
TV 2 Denmark: All that we share
The spot was intended to communicate the new channel strategy 'All That We Share' for Danish TV2 in-house and externally. It reminds us to focus on similarities rather than differences. This emotional message was well received at a time when xenophobia and hatred of people with different mindsets were boiling up again and again: the spot was shared by millions of viewers around the world – it perfectly communicated TV2 Denmark's strategy and thus positioned the broadcaster with great precision!
Creative-Team: Lotte Køhler Lindegaard, Channel Controller TV 2 Denmark; Jacob Weinreich, Chief Marketing Officer TV 2 Denmark; Vicky Wassmann Dahi, Chief Brand Officer TV 2 Denmark; Christopher Witzke, Campaign Manager TV 2 Denmark; Robert Cerkez, Creative Director &Co. / NoA; Johan Køhler, Copywriter &Co. / NoA; Rune Petersen, Art Director &Co. / NoA; Anne Højby, Account Director&Co. / NoA; Asger Leth, Director Moland Film Company
2. Prize
ZDF: Mediathek Relaunch
Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin On Air Promotion ZDF; Facundo V. Scalerandi, Regie btf; Jakob Beurle, Kamera btf; Matthias Murmann, Creative Producer btf; Hanna Käßbohrer, Executive Producer btf
3. Prize
DW: Documentary
Creative-Team: Maren Wintersberg, Head of Operations Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Kirsten Hass, Producer Deutsche Welle; Martin Reinhold, Cutter Deutsche Welle; Ute Schmidt, Sound-Designer Deutsche Welle
Best digital marketing campaign
1. Prize
ZDF: Mediathek Relaunch
ZDF accompanied the relaunch of the ZDFmediathek with an extensive digital marketing campaign. Under the motto "Everything in your time", digital spots and measures focused on the advantages of non-linear television in a striking and humorous way. And Böhmermann and his squeaky duck in the Loriot sketch 'Herren im Bad' rounded off the campaign wonderfully! One of the most interactive days on ZDF's Facebook page.
Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin On Air Promotion ZDF; Facundo V. Scalerandi, Regie btf; Jakob Beurle, Kamera btf; Matthias Murmann, Creative Producer btf; Hanna Käßbohrer, Executive Producer btf
2. Prize
n-tv: Pack Dir Dein eigenes Newspaket
Creative-Team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken-Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken-Managerin n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTL Deutschland; Harald Jäger, Director Client Services Havas Düsseldorf; Jennifer Faltin, Account Manager Havas Düsseldorf; Martin Breuer, Creative Director Havas Düsseldorf
3. Prize
RTL: Ninja Warrior Germany
Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Oliver Bittner, Creative Manager Mediengruppe RTL Deutschland; Angela Rudert, Marken Manager Mediengruppe RTL Deutschland; Susanne Jung, Creative Manager Mediengruppe RTL Deutschland; Hamid Behbudi, Producer Mediengruppe RTL Deutschland; Anna Dahmen, Digitalmarketing Mediengruppe RTL Deutschland; Dagmar Wurzer, Digitalmarketing Mediengruppe RTL Deutschland; Stefanie Hartinger, TV Designer Mediengruppe RTL Deutschland; Solène Reichelt, Projektmanagement Mediengruppe RTL Deutschland
Best digital content marketing campaign
1. Prize
pilot Hamburg: Garmin #BeatYesterday
True to the slogan of the global image campaign #BeatYesterday, Garmin motivates fitness-junkies and couch potatoes alike to lead an active lifestyle: the heart of the extensive content marketing measures is the online magazine BeatYesterday.org, which was conceived and implemented by pilot. Within the categories Lifestyle, Health, Running, Fit & Active and Bike, users are offered content that makes the Garmin brand tangible: viral videos, events and nutrition tips, fitness trends, expert interviews and portraits of athletes and celebrities.
Creative-Team: Jürgen Irlbacher, Creative Director Content pilot Hamburg; Sabine Muder, Chefredakteurin Content Marketing pilot Hamburg; Daniel Lantelme, Creative Producer Content Marketing pilot Hamburg; Ingo Simon, Online-Redakteur pilot Hamburg; Sebastian Bischert, Senior Production Manager pilot Hamburg; Daniel Stadtmann, Manager Marketing D A CH Garmin Deutschland; Christian Plötner, Digital Marketing Manager D A CH Garmin Deutschland; Alexander Balow, Redaktion/Social Media D A CH Garmin Deutschland; Daniela Spölgen, Web Content Specialist D A CH Garmin Deutschland
2. Prize
RTL: Let's Dance Backstage
Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager Mediengruppe RTL Deutschland; Mirjam Pézsa, Creative Manager Mediengruppe RTL Deutschland; Petra Matuschek-Schuster, Projektmanagement Mediengruppe RTL Deutschland; Martin Tietjen, Moderation & Realisation Dock 1309; Catharina Glowa, Kamera & Schnitt Dock 1309
3. Prize
World of VR: Zentralverband Deutsches Kraftfahrzeuggewerbe
Creative-Team: Claudia Weiler, Referentin PR Zentralverband Deutsches Kraftfahrzeuggewerbe; Jens Epe, CTO World of VR; Amir Soltanian, Mediendesigner World of VR; Dora Gulyas, Regie Cittadino
Best digital influencer campaign
1. Prize
ZDF: 37 Grad
For this campaign, ZDF selected three influencers who, based on their personal experience, had a connection to the respective topic of the '37 Grad' documentary series. The aim was to raise awareness about the programme and increase interaction and discussion on the Internet. Organic posts on Facebook and Twitter, as well as ads on Facebook and Instagram, pushed the brand '37 Grad' over a period of just under three weeks. The result is just right: new fans, higher ratings!
Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin On Air Promotion ZDF; Sonja von Struve, Leitung Social Media ZDF; Uschi Hansen, Community Management 37 Grad ZDF; Meike Srowig, Redaktionsleitung Crossmedia ZDF Digital; Magdalena Dickescheid, Social Media-Redakteurin ZDF Digital; Marina Schakarian, Social Media-Redakteurin ZDF Digital
2. Prize
VOX: geschickt eingefädelt
Creative-Team: Jutta Hertel, Leitung Markenteam VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Markenteam VOX Mediengruppe RTL Deutschland; Tina Reinhardt, Digitalmarketing Mediengruppe RTL Deutschland; Katrin Bauer, Digitalmarketing Mediengruppe RTL Deutschland; Nicole Treutler, Digitalmarketing Mediengruppe RTL Deutschland; Malte Eckstein, Producing Mediengruppe RTL Deutschland; Franziska Keul, Media Mediengruppe RTL Deutschland
3. Prize
A+E: Leah Remini – Ein Leben nach Scientology
Creative-Team: Sandra Redlich, Marketing Manager A+E Networks (Germany); Tatjana von Hochberg, Trainee Marketing A+E Networks (Germany)
Best digital innovation
1. Prize
RTL2: The Walking Dead – Apocalypse Live
Shortly before the start of the 6th season on RTL2 and the 7th season on Fox, the two channels used unprecedented mechanics and largely untried technology to let fans of 'The Walking Dead' become part of the action: two YouTube stars are put into a zombie scenario as part of a two-part Facebook Live broadcast. The community is there to direct the actions of the players directly. For the first time, the Facebook reaction buttons are used as interactive navigation tools and user comments are included directly. No other series has ever been promoted with such originality and creativity. The results surpass all expectations: several million live views, almost 100,000 live engagements, over 100 million overall reach – and coverage of online media with a reach of 86 million!
Creative-Team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL2; Tina Wiesner, Leiterin Marketing Kreation & Werbung RTL2; Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Katrin Kilianski, Social Media Director achtung!
2. Prize
WDR: Der Kölner Dom – wie ihr ihn noch nicht erlebt habt
Creative-Team: Stefan Moll, Leiter Programmbereich Internet WDR; Thomas Hallet, Innovation Lab WDR; Lisa Weitemeier, Redakteurin Wissenschaft WDR; Stefan Domke, Journalist WDR; Heinz Greuling, Autor/Journalist WDR; David Ohrndorf, Journalist WDR
3. Prize
Red Bull TV: Urbex – Enter At Your Own Risk
Creative-Team: Ulrike Mast, Project Manager Red Bull Media House; Sergio Martinez da la Varga, Art Director Red Bull Media House; Christian-Alexandru Rusitoru, Motion Graphics Design Red Bull Media House; Andreas Hoess, Creative Director Red Bull Media House; Stefan Reischl, Digital Enhancements Project Manager Red Bull Media House; Eike Fischer, Head of Digital Enhancement, RBMH; Mirko Rasche, Producer; Sebastian Becher, Sound Design Red Bull Media House; Uber Eck, 3D Animation VR Intro
