19th International Eyes & Ears Awards

Best digital corporate presence

ZDF: Brandguide

1.Prize

ZDF: Brandguide

ZDF's digital brand guideprovides quick and interactive answers to the most important questions on brandvalues and the corporate design of ZDF, ZDFinfo and ZDFneo. The complexity ofthe design is presented in a simple and reduced way on all levels ofapplication. Intuitive user interfaces and short information paths create aparticularly user-friendly digital presence. The perfect guide for all ZDFpartners!

Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Horst Schick, Leitung Corporate DesignZDF; Stavros Amoutzias,Projektleitung ZDF; Tim Lindenblatt,Projektmanager ZDFdigital; Sebastian vonNathusius, Producer/Video Artist ZDFdigital; Jan Breinbauer,Creative Director KNSK Werbeagentur; KatharinaHerzog, Account Director KNSK Werbeagentur; Sarah Winkler, Digital Architecture KNSK Werbeagentur; Kim Schwaner, Geschäftsführer Brand NewMedia

AXN: Die Kalkofe Tutorials

2. Prize

AXN: Die Kalkofe Tutorials

Creative-Team: Lühr-Martin Lemkau, Head of Brand & Product Development Sony Pictures TelevisionDeutschland; Marcel Leeb, Projekt Management Sony Pictures Television Deutschland; OliverKalkofe,Host & Script Kalk TV; Jana König,Regie Fairmedia Studio Berlin Neukölln; JörgStrombach, Produzent Fairmedia Studio Berlin Neukölln; Steffen Hammerich, Kamera; OliThomas, Animation & Schnitt; Andreas Deyle,Sounddesign; Lasse Nolte, Autor

Best digital content presence

ProSieben: Germany's next Topmodel

1. Prize

ProSieben: Germany's next Topmodel

To promote this year's seasonof Germanys Next Top Model, ProSiebenSat.1 built its digital presence based ona broad user data analysis and presendet the girls in a stylish way. An absolutemust for all fans!

Creative-Team: Michael Amann, Creative Director DigitalProSiebenSat.1 TV Deutschland; Karen Kujawa, Vice President Digital ProSiebenSat.1 TVDeutschland; StevenKönig, Art Director ProSiebenSat.1 TV Deutschland; Salome Huzel, Social Media Texter/ Conceptioner ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TVDeutschland; Lisa Fickenscher,Junior Art Director ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Designer Online ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Online ProSiebenSat.1 TV Deutschland; Kristin Hesse, Digital Content Writer ProSiebenSat.1 TV Deutschland

RTL: Winnetou

2. Prize

RTL: Winnetou

Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTLDeutschland; MichaelZschiesche, Marken Manager Mediengruppe RTL Deutschland; Christian Mirow, Creative Manager Mediengruppe RTL Deutschland; Susanne Jung,Creative Manager Mediengruppe RTL Deutschland; Heike Bosch,AD Off-Air Design Mediengruppe RTL Deutschland; TorstenRabe, CvD Unterhaltung RTL RTLinteractive; Sabine Krimpmann, Produktmanagerin RTL.de RTLinteractive; Steffen Führes, Teamleiter Development CBC;Kristian Kerkhoff, GF Demodern

ProSieben: Global Gladiators

3. Prize

ProSieben: Global Gladiators

Creative-Team: RichardSchweiger,Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Designer Online ProSiebenSat.1 TV Deutschland; Elmina Medic,Junior Project Manager ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt,Texter/Conceptioner ProSiebenSat.1 TV Deutschland; Salome Huzel,Texter/Conceptioner Social Media ProSiebenSat.1 TV Deutschland; Walter Bierlmaier, Senior Marketing Manager ProSiebenSat.1 TVDeutschland

Beste online advertising

National Geographic: Mars Campaign

1. Prize

NationalGeographic: Mars Campaign

The documentary series 'Mars'on National Geographic deals with the first manned mission to Mars, which isplanned for 2033 and will serve to colonize the planet. So, the station placeda special ad on Immoscout 'Space Loft on Mars'. Innovative and eye-catchingonline advertising!

Creative-Team: Karin Zipperling,Director Marketing & Creative Services FOX Networks Group Germany; Rebecca Gauss, Senior Marketing ManagerFOX Networks Group Germany; TobiasWalitschek, Senior Marketing Manager Scout24; Christiane Lehmann, Senior Social Media Manager Scout24; Janine Zimmermann, Creative Director Scout24; Marie Krüger, Werkstudentin Scout24; Vivien Müller, Werkstudentin Scout24; Tino Nitze, Software EngineerImmobilienScout24

RTL2: Game of Thrones – Mobile Interstitial

2. Prize

RTL2: Game of Thrones – Mobile Interstitial

Creative-Team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL2; Tina Wiesner, Leiterin Marketing Kreation & Werbung RTL2

A+E: Awareness

3. Prize

A+E: Awareness

Creative-Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks (Germany); Nicola Fritz, Head of Marketing A+ENetworks (Germany); Gunnar Stöckle, Marketing Manager A+E Networks (Germany); Caren Weeks, Geschäftsführerin weeks; Sebastian Ross, Webdesign/Development weeks; SeedaAhmad, Geschäftsleitung 1-2-social; Ritchie Vogel, International SalesDirector Red pineapple

Best app

Red Bull TV: Hard Enduro VR

1. Prize

Red Bull TV: Hard Enduro VR

With 'Hard Enduro VirtualReality', Red Bull brings the world of off-road motorcycle racing to life forthe user. The specially shot VR videos at the Erzberg race track combined witha world generated from computer graphics give the user a special kind ofadventure: an all-round experience where it feels like you are in the middle ofthe race. A must-have app for all 'Hard Enduro' fans!

Creative-Team: Michael Webersdorfer,Creative Technologist Red Bull MediaHouse; Christian-AlexandruRusitoru, Motion Graphics Designer RedBull Media House; Martin Mueller,Art Director Red Bull Media House; Ulrike Mast, Project Manager Red Bull Media House; Stefan Reischl, Digital EnhancementsProject Manager Red Bull Media House; Andreas Hoess, Creative Director Red Bull Media House; Sebastian Becher, Sound Design RedBull Media House; Mirko Rasche, Producer Red Bull Media House; Neue Bewegung,3D Animation VR Intro

Sat.1 Gold: Tierfinder

2. Prize

Sat.1 Gold: Tierfinder

Creative-Team: RichardSchweiger,Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TVDeutschland; Karen Kujawa, VicePresident Digital ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/Conceptioner ProSiebenSat.1 TV Deutschland;Salome Huzel, Texter/ConceptionerSocial Media ProSiebenSat.1 TV Deutschland; Simone Dzuba,Senior Marketing Manager ProSiebenSat.1 TV Deutschland; Christian Dueckmino,Art Director aimstudio.de; Werner Hoier,Developer Elenium

Best viral

TV 2 Denmark: All that we share

1. Prize

TV 2 Denmark: Allthat we share

The clip 'All That We Share' –originally produced as a station campaign – promotes tolerance and acceptancewithout pointing fingers. The spot became a connecting factor in the digitalworld when viewers translated it into more than thirty languages. A spot hasrarely been shared so many times – a viral hit!

Creative-Team: Lotte Køhler Lindegaard,Channel Controller TV 2 Denmark; JacobWeinreich, Chief Marketing Officer TV 2 Denmark; Vicky Wassmann Dahi, Chief Brand Officer TV 2 Denmark; Christopher Witzke, Campaign Manager TV2 Denmark; Robert Cerkez, CreativeDirector &Co. / NoA; Johan Køhler,Copywriter &Co. / NoA; Rune Petersen,Art Director &Co. / NoA; Anne Højby,Account Director&Co. / NoA; AsgerLeth, Director Moland Film Company

TELE 5: 50 Jahre Star Trek

2. Prize

TELE 5: 50 Jahre Star Trek

Creative-Team: Anna Batorowski, Creative Director TELE 5; KarolineBartmeyer, Creative TELE 5; Sabrina Irotschek, Creative TELE 5; Torben Kessler, Creative TELE5

DW: Fahrradi

3. Prize

DW: Fahrradi

Creative-Team: Patricia Szilagyi, Autorin Webvideo Deutsche Welle; GerhardSonnleitner, Autor Originalbeitrag Deutsche Welle; Maren Bekker, Redakteurin vom Dienst Deutsche Welle; Stefanie Suren, Leitung AbteilungLebensart Deutsche Welle; Rolf Rische,Leitung Hauptabteilung Kultur & Leben Deutsche Welle

Best interaction spot

HISTORY: Der HISTORY-Award 2017

1. Prize

HISTORY: Der HISTORY-Award 2017: Gleichberechtigung – Wie gleich ist gleich?

This year, the HISTORY Award focused on equality. HISTORY managed to portray the complexity of the subject in a short, animated spot suitable for children and young people: the bear doesn't care about apparent differences between people – he snatches them all. A funny interaction spot, which was well received by the target group!

Creative-Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks (Germany); Florian Kemeter, Marketing Manager A+E Networks (Germany); Dana Hickfang, Trainee Marketing A+E Networks (Germany); Katharina Deppe, Trainee Marketing A+E Networks (Germany); Holger Geisler, Kreativdirektion/Geschäftsführung Alpenblick; Isabell Musiol Projektmanagerin Alpenblick

DW: Hotelspot

2. Prize

DW: Hotelspot

Creative-Team: Maren Wintersberg, Head of Operations DeutscheWelle; Stephan Riebel, Headof Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Sabrina Winand, Head of Travel Distribution Deutsche Welle; Mark Wegner,Sound-Designer Deutsche Welle; Nina Freifrau von dem Bussche, CreativeDirector Then we take berlin; Datenstrudel, Direction & Editing; Martin Gasch, Director of Photography

Best interaction campaign

ProSieben: SchoolsOn

1. Prize

ProSieben:SchoolsOn

Creative Solutions developed acampaign for the school competition 'SchoolsOn', which calls on students toproduce a contribution for 'taff', 'Galileo' or 'Newstime'. But how do we reachthe young people today and get them to submit their applications? Simple:Creative Solutions had the young hacker group ON_Society take over ProSieben.Tailored to the target group, implemented in a youth-oriented way!

Creative-Team: RichardSchweiger,Senior Vice President ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Digital ProSiebenSat.1 TVDeutschland; Steven König, ArtDirector ProSiebenSat.1 TV Deutschland; LisaFickenscher, Junior Art Director ProSiebenSat.1 TV Deutschland; Vinzenz Gebhardt, Texter/ConceptionerProSiebenSat.1 TV Deutschland; Salome Huzel, Texter/ Conceptioner SocialMediaProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art DirectorOnline ProSiebenSat.1TV Deutschland; KarenKujawa, Vice President Digital ProSiebenSat.1 TVDeutschland

RTL: Let's Dance

2. Prize

RTL: Let's Dance

Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTLMediengruppe RTL Deutschland; MichaelZschiesche, Marken Manager Mediengruppe RTL Deutschland; Mirjam Pézsa, Creative ManagerMediengruppe RTL Deutschland; PetraMatuschek-Schuster, Projektmanagement Mediengruppe RTL Deutschland; Thorsten Kaufmann, ProducerMediengruppe RTL Deutschland; JulianKneidl, Producer Mediengruppe RTL Deutschland; Anna Dahmen, Digitalmarketing Mediengruppe RTL Deutschland; Dinah Hildebrand, ProduktmanagementRTLinteractive

Best digital marketing spot

TV 2 Denmark: All that we share

1. Prize

TV 2 Denmark: Allthat we share

The spot was intended tocommunicate the new channel strategy 'All That We Share' for Danish TV2in-house and externally. It reminds us to focus on similarities rather thandifferences. This emotional message was well received at a time when xenophobiaand hatred of people with different mindsets were boiling up again and again:the spot was shared by millions of viewers around the world – it perfectlycommunicated TV2 Denmark's strategy and thus positioned the broadcaster withgreat precision!

Creative-Team: Lotte Køhler Lindegaard,Channel Controller TV 2 Denmark; JacobWeinreich, Chief Marketing Officer TV 2 Denmark; Vicky Wassmann Dahi, Chief Brand Officer TV 2 Denmark; Christopher Witzke, Campaign Manager TV2 Denmark; Robert Cerkez, CreativeDirector &Co. / NoA; Johan Køhler,Copywriter &Co. / NoA; Rune Petersen,Art Director &Co. / NoA; Anne Højby,Account Director&Co. / NoA; AsgerLeth, Director Moland Film Company

ZDF: Mediathek Relaunch

2. Prize

ZDF: MediathekRelaunch

Creative-Team: Thomas Grimm, Leitung Marketing ZDF; AstridKämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte,Redakteurin On Air Promotion ZDF; FacundoV. Scalerandi, Regie btf; Jakob Beurle, Kamera btf; MatthiasMurmann, Creative Producer btf; Hanna Käßbohrer, Executive Producer btf

DW: Documentary

3. Prize

DW: Documentary

Creative-Team: MarenWintersberg,Head of Operations Deutsche Welle; Stephan Riebel, Head of Promotion Deutsche Welle; Patricia Fehlberg, Executive Producer Deutsche Welle; Kirsten Hass, Producer Deutsche Welle; Martin Reinhold, Cutter DeutscheWelle; UteSchmidt, Sound-Designer Deutsche Welle

Best digital marketing campaign

ZDF: Mediathek Relaunch

1. Prize

ZDF: MediathekRelaunch

ZDF accompanied the relaunchof the ZDFmediathek with an extensive digital marketing campaign. Under themotto "Everything in your time", digital spots and measures focusedon the advantages of non-linear television in a striking and humorous way. AndBöhmermann and his squeaky duck in the Loriot sketch 'Herren im Bad' roundedoff the campaign wonderfully! One of the most interactive days on ZDF'sFacebook page.

Creative-Team: Thomas Grimm, Leitung Marketing ZDF; AstridKämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte,Redakteurin On Air Promotion ZDF; FacundoV. Scalerandi, Regie btf; Jakob Beurle, Kamera btf; MatthiasMurmann, Creative Producer btf; Hanna Käßbohrer, Executive Producer btf

n-tv: Pack Dir Dein eigenes Newspaket

2. Prize

n-tv: Pack Dir Dein eigenes Newspaket

Creative-Team:Cornelia Dienstbach, Leitung Marketingn-tv & Verticals/Diversifikation MediengruppeRTL Deutschland; Sabrina Engel,Marken-Managerin n-tv Mediengruppe RTLDeutschland; Lisa Dukowski,Marken-Managerin n-tv Mediengruppe RTLDeutschland; Alessandro Taschetta, Senior PromotionProducer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTLDeutschland; Harald Jäger, Director ClientServices Havas Düsseldorf; Jennifer Faltin, Account Manager Havas Düsseldorf; Martin Breuer, Creative DirectorHavas Düsseldorf

RTL: Ninja Warrior Germany

3. Prize

RTL: NinjaWarrior Germany

Creative-Team: Björn Klimek,Leitung Marketing & Creative Director RTL Mediengruppe RTLDeutschland; OliverBittner, Creative Manager MediengruppeRTL Deutschland; Angela Rudert, Marken Manager MediengruppeRTL Deutschland; Susanne Jung, Creative Manager MediengruppeRTL Deutschland; Hamid Behbudi, Producer MediengruppeRTL Deutschland; Anna Dahmen, Digitalmarketing MediengruppeRTL Deutschland; Dagmar Wurzer, Digitalmarketing MediengruppeRTL Deutschland; Stefanie Hartinger, TV Designer Mediengruppe RTL Deutschland; Solène Reichelt, Projektmanagement Mediengruppe RTL Deutschland

Best digital content marketing campaign

pilot Hamburg: Garmin #BeatYesterday

1. Prize

pilot Hamburg: Garmin#BeatYesterday

True to the slogan of theglobal image campaign #BeatYesterday, Garmin motivates fitness-junkies and couchpotatoes alike to lead an active lifestyle: the heart of the extensive contentmarketing measures is the online magazine BeatYesterday.org, which wasconceived and implemented by pilot. Within the categories Lifestyle, Health,Running, Fit & Active and Bike, users are offered content that makes theGarmin brand tangible: viral videos, events and nutrition tips, fitness trends,expert interviews and portraits of athletes and celebrities.

Creative-Team: Jürgen Irlbacher, Creative Director Content pilot Hamburg; Sabine Muder, Chefredakteurin Content Marketing pilot Hamburg; Daniel Lantelme, Creative ProducerContent Marketing pilot Hamburg; IngoSimon, Online-Redakteur pilot Hamburg; SebastianBischert, Senior Production Manager pilot Hamburg; Daniel Stadtmann, Manager Marketing D A CH Garmin Deutschland; Christian Plötner, Digital MarketingManager D A CH Garmin Deutschland; AlexanderBalow, Redaktion/Social Media D A CH Garmin Deutschland; Daniela Spölgen, Web Content SpecialistD A CH Garmin Deutschland

RTL: Let's Dance Backstage

2. Prize

RTL: Let's Dance Backstage

Creative-Team: Björn Klimek, Leitung Marketing &Creative Director RTL Mediengruppe RTLDeutschland; Michael Zschiesche,Marken Manager Mediengruppe RTLDeutschland; Mirjam Pézsa,Creative Manager Mediengruppe RTLDeutschland; PetraMatuschek-Schuster, Projektmanagement Mediengruppe RTL Deutschland; MartinTietjen, Moderation & Realisation Dock 1309; Catharina Glowa, Kamera & Schnitt Dock 1309

World of VR: Zentralverband Deutsches Kraftfahrzeuggewerbe

3. Prize

World of VR:Zentralverband Deutsches Kraftfahrzeuggewerbe

Creative-Team: ClaudiaWeiler,Referentin PR Zentralverband Deutsches Kraftfahrzeuggewerbe; Jens Epe, CTO World of VR; Amir Soltanian, Mediendesigner World ofVR; Dora Gulyas, Regie Cittadino

Best digital influencer campaign

ZDF: 37 Grad

1. Prize

ZDF: 37 Grad

For this campaign, ZDFselected three influencers who, based on their personal experience, had aconnection to the respective topic of the '37 Grad' documentary series. The aimwas to raise awareness about the programme and increase interaction anddiscussion on the Internet. Organic posts on Facebook and Twitter, as well asads on Facebook and Instagram, pushed the brand '37 Grad' over a period of justunder three weeks. The result is just right: new fans, higher ratings!

Creative-Team: Thomas Grimm, Leitung Marketing ZDF; AstridKämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin On Air Promotion ZDF; Sonja von Struve, Leitung Social Media ZDF;Uschi Hansen, Community Management37 Grad ZDF; Meike Srowig,Redaktionsleitung Crossmedia ZDF Digital; MagdalenaDickescheid, Social Media-Redakteurin ZDF Digital; Marina Schakarian, Social Media-Redakteurin ZDF Digital

VOX: geschickt eingefädelt

2. Prize

VOX: geschickt eingefädelt

Creative-Team: Jutta Hertel, Leitung Markenteam VOXMediengruppe RTL Deutschland; SerhatMansuroglu, Markenteam VOX Mediengruppe RTL Deutschland; Tina Reinhardt, Digitalmarketing MediengruppeRTL Deutschland; Katrin Bauer,Digitalmarketing Mediengruppe RTL Deutschland; Nicole Treutler, Digitalmarketing Mediengruppe RTL Deutschland; Malte Eckstein, Producing MediengruppeRTL Deutschland; Franziska Keul,Media Mediengruppe RTL Deutschland

A+E: Leah Remini – Ein Leben nach Scientology

3. Prize

A+E: Leah Remini– Ein Leben nach Scientology

Creative-Team: SandraRedlich,Marketing Manager A+E Networks (Germany); Tatjana von Hochberg, Trainee Marketing A+E Networks (Germany)

Best digital innovation

RTL2: The Walking Dead – Apocalypse Live

1. Prize

RTL2: The WalkingDead – Apocalypse Live

Shortly before the start ofthe 6th season on RTL2 and the 7th season on Fox, the two channels usedunprecedented mechanics and largely untried technology to let fans of 'TheWalking Dead' become part of the action: two YouTube stars are put into azombie scenario as part of a two-part Facebook Live broadcast. The community isthere to direct the actions of the players directly. For the first time, theFacebook reaction buttons are used as interactive navigation tools and usercomments are included directly. No other series has ever been promoted withsuch originality and creativity. The results surpass all expectations: severalmillion live views, almost 100,000 live engagements, over 100 million overallreach – and coverage of online media with a reach of 86 million!

Creative-Team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL2; Tina Wiesner, LeiterinMarketing Kreation & Werbung RTL2; KarinZipperling, Director Marketing & Creative Services FOX Networks GroupGermany; Katrin Kilianski, SocialMedia Director achtung!

WDR: Der Kölner Dom - wie ihr ihn noch nicht erlebt habt

2. Prize

WDR: Der Kölner Dom – wie ihr ihn noch nicht erlebt habt

Creative-Team: Stefan Moll, Leiter ProgrammbereichInternet WDR; Thomas Hallet,Innovation Lab WDR; Lisa Weitemeier,Redakteurin Wissenschaft WDR; StefanDomke, Journalist WDR; HeinzGreuling, Autor/Journalist WDR; DavidOhrndorf, Journalist WDR

Red Bull TV: Urbex – Enter At Your Own Risk

3. Prize

Red Bull TV:Urbex – Enter At Your Own Risk

Creative-Team: Ulrike Mast, Project Manager Red Bull Media House; Sergio Martinez da la Varga, Art Director Red Bull Media House; Christian-Alexandru Rusitoru, Motion Graphics Design Red Bull Media House; Andreas Hoess, Creative Director Red Bull Media House; Stefan Reischl, Digital Enhancements Project Manager Red Bull Media House; Eike Fischer, Head of Digital Enhancement, RBMH; Mirko Rasche, Producer; Sebastian Becher, Sound Design Red Bull Media House; Uber Eck, 3D Animation VR Intro