19th International Eyes & Ears Awards

Best cross-media station campaign

DMAX: 10 Jahre

1. Prize

DMAX: 10 Jahre

#THANKSMAN to all the men ofthe world, said DMAX on its 10th birthday. With the word "man", themen's channel created many funny word games – and translated them into acomprehensive channel campaign for all areas such as marketing, digital, socialmedia and consumer products. Great idea, man!

Creative-Team: Jan Leitz, Manager On Air PromotionDiscovery Communications Deutschland; PhilippMahla, On Air Promotion Executive Discovery Communications Deutschland; Johanna Bickel, Marketing ExecutiveDiscovery Communications Deutschland; EikeImmisch, Director Marketing Discovery Communications Deutschland; Jasmin Kasap, Konzeption/Schnitt ZWEIFREUNDE; Lukas Keller, Schnitt ZWEIFREUNDE; Ines Fritsch,Projektmanagement ZWEI FREUNDE; KatjaWessling, Projektmanagement ZWEI FREUNDE

A&E: Awareness

2. Prize

A&E:Awareness

Creative-Team: SebastianWilhelmi,Director Marketing & Communications A+E Networks (Germany); Nicola Fritz, Head of Marketing A+ENetworks (Germany); Gunnar Stöckle,Marketing Manager A+E Networks (Germany); CarenWeeks, Geschäftsführerin weeks; SebastianRoss, Webdesign/Development weeks; SeedaAhmad, Geschäftsleitung 1-2-social; RitchieVogel, International Sales Director Red pineapple

Super RTL: TOGGO läuft

3. Prize

Super RTL: TOGGOläuft

Creative-Team: SusanneSchildknecht,Head of Marketing & Brand Management RTL Disney Fernsehen; Mara L'Assainato, Leiterin On-AirPromotion RTL Disney Fernsehen; RogerPetit, Senior On-Air Promotion Manager RTL Disney Fernsehen; Jonas Ritzel, Online Redakteur RTLDisney Fernsehen; Lukas Keller,Geschäftsführer PBL Milk; CarmenSchlüter, Kundenberaterin PBL Milk; MichaelTobinsky, Geschäftsführer tof pictures; Alexander Gerdes, Creative Director tof pictures

Best cross-media programme campaign

National Geographic: Mars Campaign

1. Prize

National Geographic: Mars Campaign

The 'Mars' series was NationalGeographic's first programme to combine fictional and factual content. For thisreason, the channel developed a cross-media promotion campaign that focused onthe relevance of the topic rather than the entertainment aspect. In doing so,FOX took a different approach: In a cooperation with the European Space AgencyESA, web spots were created with astronauts who reported on the topics 'Dangersand procedures of space travel' and 'Mars and its colonisation'. In the Mall ofBerlin, an interactive Mars experience was set up where visitors could trainlike an astronaut and pose for a photo. And on Immoscout, a special ad wasplaced for an apartment on Mars that could be viewed interactively. Informativeand entertaining!

Creative-Team: Karin Zipperling,Director Marketing & Creative Services FOX Networks Group Germany; Rebecca Gauss, Senior Marketing ManagerFOX Networks Group Germany; NicholasEconomides, Creative Manager FOX Networks Group Germany; Stefan Wenhart, Digital MarketingManager FOX Networks Group Germany; SarinaBaumann, Trade Marketing Coordinator FOX Networks Group Germany; Mirko Preugschat, Senior Project Manager Flimmer; AnneRüttger, Editor Filmwerk; Axel Jäger,Cinematographer Filmwerk; Christian Peters,Editor Schnittwerk

DMAX: Queen of the South

1. Prize

DMAX: Queen ofthe South

Fiction on DMAX is new – so far, the channelhas mainly been showing male-oriented documentaries and series. With the USseries 'Queen of the South', a woman took over as boss of the men's channel forthe first time. The series about the rise of the Mexican drug queen TeresaMendoza was advertised with a cross-media campaign that propelled viewers intothe middle of the drug mafia: trailers and teasers with a unique look,Mexican-inspired graphics and a new tonality. These marketing measures wererounded off with numerous out-of-home activities, an online presence, cinemaand radio commercials as well as print advertisements. Clearly, the Queen isnow the boss!

Creative-Team: Jan Leitz, Manager On AirPromotion Discovery Communications Deutschland; Philipp Mahla, On Air Promotion Executive Discovery CommunicationsDeutschland; Johanna Bickel,Marketing Executive Discovery Communications Deutschland; Eike Immisch, Director Marketing Discovery CommunicationsDeutschland; Nermin Gladers,Produktion Seeblick Media; NikolausOphoff, Produktion Seeblick Media; RobinSeiser, Production Management Seeblick Media; Jasmin Seitel, Etat Direktorin Heye Tobias Bundt, Creative Director Text Heye

RTL: Winnetou

​2. Prize

RTL: Winnetou

Creative-Team: Björn Klimek,Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Christian Mirow, Creative Manager & Producer Mediengruppe RTL Deutschland; Eva Deutinger, Marken Manager Mediengruppe RTL Deutschland; SusanneJung, Creative Manager Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager Mediengruppe RTL Deutschland; Dagmar Wurzer, DigitalmarketingMediengruppe RTL Deutschland; SimoneKrost, Marketing Managerin Media Mediengruppe RTL Deutschland; Heike Bosch, AD Off-Air Design Mediengruppe RTL Deutschland; HeikoTheuerkauf, Teamleiter Off-Air Design Mediengruppe RTL Deutschland;

Best cross-media event campaign

ZDF: re:publica 2017

1. Prize

ZDF: re:publica 2017

At the re:publica 2017, ZDFinvited viewers to look at concepts such as fake news, filter bubbles, social bots,and clickbait in the super-election year: oversized filter bubbles showed howeasy it is to hide information. An installation printed tweets with the hashtag#ZDFroll and shredded them immediately. In the campaign 'Fact or Fake?' anyonecould put his personal instinct for fake news to the test. '360° in acompletely different way' invited the visitors to a virtual view from askyscraper, to show the difference between real and fake. Visuallysurprising, colourful and interactive.

Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Horst Schick, Leitung Corporate DesignZDF; Elke Duckgeischel,Projektleitung ZDF; Sonja von Struve,Leitung Social Media ZDF; Ute Halupczok,Grafik-Designerin Uniplan; Peter Röhrig,Architektur Uniplan; Frederik Nimmesgern,Konzeption Uniplan; Sara Öcal,Projektleitung Uniplan; Andreas Borger,Projektleitung Uniplan

SevenOne AdFactory: Live@McDONALD’s #mcdlive

2. Prize

SevenOne AdFactory: Live@McDONALD’s #mcdlive

Creative-Team: Tom Schwarz, Geschäftsführung SevenOne AdFactory; Michaela Ahsbar, Concept Sales SevenOne AdFactory; Suzan Weber, Project Manager SevenOneAdFactory; Marten Altenkamp, SeniorConceptioner SevenOne AdFactory; ConstanzeMayer, Senior Account Director SevenOne Media; Fabian Wichmann, Leitender Redakteur RedSeven Entertainment; Julian Nissenbaum, Executive ProducerRedSeven Entertainment; Romeo Cesari,1. Aufnahmeleiter RedSeven Entertainment; EvaRössler, Senior Manager Corporate Affairs McDonald's Deutschland