19th International Eyes & Ears Awards
Best cross-media station campaign
DMAX: 10 Jahre
#THANKSMAN to all the men of the world, said DMAX on its 10th birthday. With the word "man", the men's channel created many funny word games – and translated them into a comprehensive channel campaign for all areas such as marketing, digital, social media and consumer products. Great idea, man!
Creative-Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Philipp Mahla, On Air Promotion Executive Discovery Communications Deutschland; Johanna Bickel, Marketing Executive Discovery Communications Deutschland; Eike Immisch, Director Marketing Discovery Communications Deutschland; Jasmin Kasap, Konzeption/Schnitt ZWEI FREUNDE; Lukas Keller, Schnitt ZWEI FREUNDE; Ines Fritsch, Projektmanagement ZWEI FREUNDE; Katja Wessling, Projektmanagement ZWEI FREUNDE
Creative-Team: Sebastian Wilhelmi, Director Marketing & Communications A+E Networks (Germany); Nicola Fritz, Head of Marketing A+E Networks (Germany); Gunnar Stöckle, Marketing Manager A+E Networks (Germany); Caren Weeks, Geschäftsführerin weeks; Sebastian Ross, Webdesign/Development weeks; Seeda Ahmad, Geschäftsleitung 1-2-social; Ritchie Vogel, International Sales Director Red pineapple
Super RTL: TOGGO läuft
Creative-Team: Susanne Schildknecht, Head of Marketing & Brand Management RTL Disney Fernsehen; Mara L'Assainato, Leiterin On-Air Promotion RTL Disney Fernsehen; Roger Petit, Senior On-Air Promotion Manager RTL Disney Fernsehen; Jonas Ritzel, Online Redakteur RTL Disney Fernsehen; Lukas Keller, Geschäftsführer PBL Milk; Carmen Schlüter, Kundenberaterin PBL Milk; Michael Tobinsky, Geschäftsführer tof pictures; Alexander Gerdes, Creative Director tof pictures
Best cross-media programme campaign
National Geographic: Mars Campaign
The 'Mars' series was National Geographic's first programme to combine fictional and factual content. For this reason, the channel developed a cross-media promotion campaign that focused on the relevance of the topic rather than the entertainment aspect. In doing so, FOX took a different approach: In a cooperation with the European Space Agency ESA, web spots were created with astronauts who reported on the topics 'Dangers and procedures of space travel' and 'Mars and its colonisation'. In the Mall of Berlin, an interactive Mars experience was set up where visitors could train like an astronaut and pose for a photo. And on Immoscout, a special ad was placed for an apartment on Mars that could be viewed interactively. Informative and entertaining!
Creative-Team: Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Rebecca Gauss, Senior Marketing Manager FOX Networks Group Germany; Nicholas Economides, Creative Manager FOX Networks Group Germany; Stefan Wenhart, Digital Marketing Manager FOX Networks Group Germany; Sarina Baumann, Trade Marketing Coordinator FOX Networks Group Germany; Mirko Preugschat, Senior Project Manager Flimmer; Anne Rüttger, Editor Filmwerk; Axel Jäger, Cinematographer Filmwerk; Christian Peters, Editor Schnittwerk
DMAX: Queen of the South
Fiction on DMAX is new – so far, the channel has mainly been showing male-oriented documentaries and series. With the US series 'Queen of the South', a woman took over as boss of the men's channel for the first time. The series about the rise of the Mexican drug queen Teresa Mendoza was advertised with a cross-media campaign that propelled viewers into the middle of the drug mafia: trailers and teasers with a unique look, Mexican-inspired graphics and a new tonality. These marketing measures were rounded off with numerous out-of-home activities, an online presence, cinema and radio commercials as well as print advertisements. Clearly, the Queen is now the boss!
Creative-Team: Jan Leitz, Manager On Air Promotion Discovery Communications Deutschland; Philipp Mahla, On Air Promotion Executive Discovery Communications Deutschland; Johanna Bickel, Marketing Executive Discovery Communications Deutschland; Eike Immisch, Director Marketing Discovery Communications Deutschland; Nermin Gladers, Produktion Seeblick Media; Nikolaus Ophoff, Produktion Seeblick Media; Robin Seiser, Production Management Seeblick Media; Jasmin Seitel, Etat Direktorin Heye Tobias Bundt, Creative Director Text Heye
Creative-Team: Björn Klimek, Leitung Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Christian Mirow, Creative Manager & Producer Mediengruppe RTL Deutschland; Eva Deutinger, Marken Manager Mediengruppe RTL Deutschland; Susanne Jung, Creative Manager Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager Mediengruppe RTL Deutschland; Dagmar Wurzer, Digitalmarketing Mediengruppe RTL Deutschland; Simone Krost, Marketing Managerin Media Mediengruppe RTL Deutschland; Heike Bosch, AD Off-Air Design Mediengruppe RTL Deutschland; Heiko Theuerkauf, Teamleiter Off-Air Design Mediengruppe RTL Deutschland;
Best cross-media event campaign
ZDF: re:publica 2017
At the re:publica 2017, ZDF invited viewers to look at concepts such as fake news, filter bubbles, social bots, and clickbait in the super-election year: oversized filter bubbles showed how easy it is to hide information. An installation printed tweets with the hashtag #ZDFroll and shredded them immediately. In the campaign 'Fact or Fake?' anyone could put his personal instinct for fake news to the test. '360° in a completely different way' invited the visitors to a virtual view from a skyscraper, to show the difference between real and fake. Visually surprising, colourful and interactive.
Creative-Team: Thomas Grimm, Leitung Marketing ZDF; Horst Schick, Leitung Corporate Design ZDF; Elke Duckgeischel, Projektleitung ZDF; Sonja von Struve, Leitung Social Media ZDF; Ute Halupczok, Grafik-Designerin Uniplan; Peter Röhrig, Architektur Uniplan; Frederik Nimmesgern, Konzeption Uniplan; Sara Öcal, Projektleitung Uniplan; Andreas Borger, Projektleitung Uniplan
SevenOne AdFactory: Live@McDONALD’s #mcdlive
Creative-Team: Tom Schwarz, Geschäftsführung SevenOne AdFactory; Michaela Ahsbar, Concept Sales SevenOne AdFactory; Suzan Weber, Project Manager SevenOne AdFactory; Marten Altenkamp, Senior Conceptioner SevenOne AdFactory; Constanze Mayer, Senior Account Director SevenOne Media; Fabian Wichmann, Leitender Redakteur RedSeven Entertainment; Julian Nissenbaum, Executive Producer RedSeven Entertainment; Romeo Cesari, 1. Aufnahmeleiter RedSeven Entertainment; Eva Rössler, Senior Manager Corporate Affairs McDonald's Deutschland