Quadrolux merges fiction and reality in a newly adjusted interview polemic
by Eyes & Ears of Europe
In January, SWR and the agency Quadrolux will be launching a new, innovative concept for "Zur Sache: Jetzt wird's ernst". The satirical commentary in the political magazine "Zur Sache Rheinland-Pfalz" now features an unusual interview situation: computer-generated animated characters interact with presenter Britta Krane in the studio.
The previously fully animated interview commentary, which Quadrolux has overseen for over 8 years now, uses satirical means to uncover hollow phrases and political stagings. Especially the characteristic comic figures serve as reinforcement for the exaggerated and satirizing portrayal, which is why they are retained, but from now on are transformed into a real setting. During the recording itself, the presenter initially interacts alone in the studio. The character is then animated into the studio setting afterwards. The timing of the dialogue is particularly important for the most authentic interview situation between a real presenter and a cartoon character, which is why Quadrolux works closely with the presenter and the dialogue editors. One of the biggest challenges was to explore new production methods and test technical processes and feasibility.
"The aforementioned technology and production processes have the potential to develop further. All this gives an idea of the dimensions and possibilities of the format. With further development of the technology, processes will be simplified in the future," says Marcus Stiehl-Bruch, CCO Quadrolux.
Further information can be found at https://www.quadrolux.com/portfolio/Zur-Sache-Jetzt-wirds-ernst
- Book tip: "The History of Graphic Design. Vol. 2, 1960–Today"
- "Can you survive Moon?" and how ProSiebenSat.1 revolutionises HbbTV
- Exhibition tip: "Design Laboratory: Materials and Technology"
- Book tip: "Graphic Design"
- ARTE: Summer of Freedom – Programme design for the thematic focus
- Divimove, ProSiebenSat.1 and Mediengruppe RTL develop campaigns for the 2019 European elections
- Marketing & Design for the TV event "24h Europe - The Next Generation"
- Opportunities & Challenges of eSports on TV - Interview with 7Sports COO Stefan Zant
- Promotion campaigns for VoD and OTT content – An interview with BDA Creative
- Artificial intelligence in everyday life and in the creative industry - Interview with Jochen Voß
- Exhibition tip: "OUT OF OFFICE. When Robots and AI do our work for us"
- New, cross-media combination of TV and mobile: RTL II connects "Berlin – Day & Night" and THE DOME on IGTV
- 4 Things You Can Still Learn About Digital Brand Management
- Companies have to tell stories
- Five Key Ideas You’ll Bring Back from Promax Europe 2019
- CapeRock creates umbrella brand for Deutsche Welle's environmental format "Eco"
- BDA Creative Gives 3sat The First Redesign In 15 Years
- Book tip: "Through a Different Lens"
- Exhibition tip: "Social Design"
- eSports is here to stay! From the alleged niche to the mass audience
- Quadrolux merges fiction and reality in a newly adjusted interview polemic
- SAT.1 GOLD shines in a new design
- Superama produces Image Spot for DMAX and Branded Content Making-Of for SanDisk
- Screenworks produces clips for the German Television Award
- Junior Online Redakteur Video (m/w/d) - ProSiebenSat.1 TV Deutschland
- Projekt-Assistenz Kreativagentur (m/w/d) - unitedsenses
- Texter/Konzeptioner (m/w/d) - ProSiebenSat.1 TV Deutschland
- Motion Designer für den Bereich On Air Promotion - mehappy
- Content Creator mit Schwerpunkt auf Online-Grafik & Content Creator mit Schwerpunkt auf Schnitt/Motion Design - mehappy