17th International Eyes & Ears Awards - Winners
22.10. / Munich
Best station spot
1st Prize
Syfy: Boy meets Girl
Syfy stands for great storytelling. This image spot tells the well-known 'boy meets girl' love story – but with an adventurous, magical and fantastical twist. Just like it should be on a science-fiction and horror channel: "Imagine Greater" on Syfy!
Creative team: Lee Raftery, EVP Marketing & Communications NBCUniversal International Networks; Marco Giusti, SVP Global Creative NBCUniversal International Networks; Rafti Nizam, Global Creative Director NBCUniversal International Networks; Sophie Bretherton-Jones, Global Production Manager NBCUniversal International Networks; Eloise Smith, Executive Creative Director Lowe Profero; Murray Gordon, Business Director Lowe Profero; Margaret Campbell, Producer Lowe Profero; Jim Weedon, Director Bare Films; Kelly Doyle, Producer Bare Films
2nd Prize
Red Bull TV: Global
Creative team: Rüdiger Schrattenecker, Konzept & Executive Producer Red Bull Media House; Hans-Jörg Weidenholzer, Konzept/Schnitt Red Bull Media House; Johanna Steppan, Producer Red Bull Media House; Tina Siglreithmayr, Project Manager Red Bull Media House; Alexander Haslinger, Audio Red Bull Media House; Pavi Lustig, Audio Red Bull Media House
3rd Prize
3sat: 30 Jahre
Creative team: Anna Saup, Redakteurin/Producerin/Konzept ZDF/3sat; Ulrich Dankemeyer, Redakteur Text/Konzept ZDF/3sat; Marietta Pauli, Grafikerin ZDF/3sat; Andrea Baguhl, Cutterin ZDF/3sat; Andrea Simon, Sound-Designerin ZDF/3sat
Best on air programme spot: Fiction
1st Prize
Canal+: Game of Thrones – Story of Knights
"Please, please, another story!" Who hasn't heard this wish from a young child? The father talks about fighting knights, gracious virgins and fire-breathing dragons. Highly detailed and vividly, he depicts his favourite horror scenes from the fantasy series 'Game of Thrones'. The son is left terror-stricken and can look forward to a "good night". It never gets boring on Canal+!
Creative team: Thierry Guerin, On Air Promotion Manager Canal+; Olivier Schaack, Creative Director Canal+; Stéphane Bourgoin, Production Director Studio Bagel; Pierre Zandrowicz, Director Studio Bagel; Maud Mathery, Director Studio Bagel
2nd Prize
WDR: Der Mann aus Laramie
Creative team: Michael Worringen, Redaktion WDR; Alexandra Kravtsova, Producer/Realisation/Schnitt WDR; Michael Fröhlich, On-Air-Design WDR; Frank Balzer, Ton Actvideo Productions
3rd Prize
Syfy: Jurassic Park Marathon - Flughafen
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Sebastian Geller, Senior Producer NBCUniversal International Networks; Daniel Saini, Producer NBCUniversal International Networks; Fabian Schneider, Producer NBCUniversal International Networks; Nico Krappweis, Produzent Bummfilm; Tommy Krappweis, Autor & Produzent Bummfilm
Erik Haffner, Autor & Regisseur Bummfilm; Benedikt Laubenthal, VFX Supervisor BigHugFX München
Best on air programme spot: Sport
1st Prize
Dream On: Canal+ - Coupe du Monde de Rugby
We would love to have this remote: As soon as the viewer turns on Rugby on Canal+, he is transported into the changing rooms of the team. Another click and he is back in his living room. What was that? The next time he clicks he is surrounded by English fans who enthusiastically sing their anthem. The man becomes more and more confused. And one more click: He is in the middle of the field and is tackled by a New Zealand player. Exhausted, he falls back onto his own couch. Dream on shows how live on Canal+ really feels.
Creative team: Juliette Clerc, Production Dream On; Olivier Schaack, Artistic Director Canal+; Thierry Guerin, Assistant Artistic Director Canal+; Matthieu Granveaud, Design Canal+; Lobna Diab, Production Canal+; Jean-Luc Bergeron, Executive Producer Henry; Jérôme Anglade, Director Henry; Digital District
2nd Prize
SRF: Formel 1
Creative team: Alex Hefter, Creative Director SRF; Patrick Arnecke, Leiter Design & Promotion SRF; David Angehrn, Leiter Strategie & Planung SRF; Oliver Treml, Leiter Crossmedia Promotion SRF; Mike Ferrara, Producer Crossmedia Promotion SRF; Graziella Ferrara, Video Editor tpc
3rd Prize
SRF: Fußball
Creative team: Alex Hefter, Creative Director SRF; Patrick Arnecke, Leiter Design & Promotion SRF; David Angehrn, Leiter Strategie & Planung SRF; Oliver Treml, Leiter Crossmedia Promotion SRF; Thomas Schümperli, Leiter Crossmedia Promotion SRF; Mike Ferrara, Producer Crossmedia Promotion SRF
Best on air programme spot: Information
1st Prize
Viasat History: If Walls Could Talk
To bring history to life in a fresh and modern way is the goal of Viasat History. The claim is perfectly executed in their spot 'If Walls Could Talk'. A lovingly animated stop-motion world was created that clearly explains technical and social progress over the past centuries.
Creative team: Johanna Ridsdale, Senior Creative/Editor Modern Times Group MTG; Simon Mitchell, Creative Director Modern Times Group MTG; Gregory Hollins, Sound Design Modern Times Group MTG; Simone Heineck, Art Director Modern Times Group MTG
2nd Prize
n-tv: Mit Liebe gemacht
Creative team: Cornelia Dienstbach, Bereichsleitung Sales & Marketing n-tv; Sabrina Engel, Projektleitung Marketing B2C n-tv; Lisa Dukowski, Trainee Marketing & Sales n-tv; Alessandro Taschetta, Senior Producer n-tv; Panajiota Walko, Producer n-tv; Harald Järger, Client Service Director Havas Worldwide Düsseldorf; Felix Glauner, Geschäftsführung Creation Havas Worldwide Düsseldorf; Martin Breuer, Creative Director Havas Worldwide Düsseldorf
3rd Prize
BDA Creative: Spiegel TV Wissen – Die investigative Reportage
Creative team: Sami El-Eslambouly, Head of Production BDA Creative München; Markus Pöll, Editor BDA Creative München; Benjamin Kerneck, Managing Director BDA Creative München; Uwe Ramos, Sendeplanung & Direktkommunikation Spiegel TV Geschichte + Wissen; Marina Uhl, Programmplanung & Werbekommunikation Spiegel TV Geschichte + Wissen
Best on air programme spot: Culture
1st Prize
ZDF: Deutschland-Saga
The ZDF spot wonderfully plays with all German clichés – implemented in a pop art landscape. With a wink, an Australian Cambridge Professor brings us closer to our history and the "typical features" Germany is known for: the Volkswagen Beetle, poets and thinkers as well as Neanderthals and garden gnomes. "All of this is Germany"!
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Stefan Bartosch, Projektleitung Marketing ZDF; Alexandra Schulte, Redakteurin Marketing ZDF; Holger Geisler, Geschäftsleitung Alpenblick; Felix Wölky, Art Director Alpenblick; Andrea Stadlmann, Motion Design Alpenblick; Jana Geisler, Motion Design Alpenblick; Mirjam Stremayr, Motion Design Alpenblick
2nd Prize
Deutsche Welle: Euromaxx – Buchstaben
Creative team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Patricia Fehlberg, Redakteurin Deutsche Welle; Patrick Ruch, Producer Deutsche Welle; Tom Zenker, Cutter Deutsche Welle; Mark Wegner, Sound-Designer Deutsche Wellelle
3rd Price
Geo Television: Finding Vivian Maier
Creative team: Björn Klimek, Creative Director RTL Creation; Karl-Anton Gerber, Projektmanager RTL Creation; Vera Schröder, Producerin RTL Creation; Jan Poerschke, SoundDesigner RTL Creation; Klaus Holtmann, Auftraggeber RTL Digitale Spartenkanäle; Holger Sum, KreativVerantwortlicher RTL Digitale Spartenkanäle; Jochen Langner, Sprecher
Best on air programme spot: Kids
1st Prize
VOX: Toy Story Heiligabend
The stars of Toy Story promote their movie on Christmas Eve themselves. Here, Woody, Buzz and Mr. Potato Head interact with the voice-over and cleverly remind us of the airtime and the channel. Child-friendly, funny and memorable, the spot stays true to the VOX brand.
Creative team: Jutta Hertel, Head of Promotion & Design VOX; Marcus Herre, On Air Promotion Director VOX; Thomas Drexel, Producer VOX; Daniel Lembke, Motion Designer VOX; Juliane Richter, Art Director VOX; Rolf Amann, Leiter Sound Design VOX; Barbara Gayler, Sound Design VOX; Dieter Brandecker, Sprecher VOX
2nd Prize
Sat.1: The Voice Kids
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Gerald Kabiczek, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Fiona Meyer, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Janina Galle, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; André Otto, Head of Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Jochen Blatz, Texter/Konzeptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Sylvia Zimmermann, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
dyrdee Media: Nickelodeon – Island of Fun Overview
Creative team: Sven Henrichs, Producer dyrdee Media; Ole Keune, Creative Director dyrdee Media; Ljubisa Djukic, Creative Director dyrdee Media; Mesut Can, Technical Director dyrdee Media; Konrad Müller, Art Director dyrdee Media; Leon Rammert, 2D/3D dyrdee Media; Joshua Koilpillai, 2D/3D dyrdee Media; Marius Menzel, 2D/3D dyrdee Media; Andreas Riesener, 2D/3D dyrdee Media; Hofkapellmeister, Sound
Best on air
programme spot: Comedy
1st Prize
Comedy Central: Sitcom Block
The task: to promote the late sitcom block on Comedy Central. The idea: At night we're in the bedroom and watch TV. The slogan: It's fun in the bedroom! The implementation: A woman enters the bedroom in lingerie; her boyfriend is already in bed and looking forward to the seduction. Oh, wow, she brought handcuffs … then all of a sudden he is bound and gagged so SHE has control over the remote and HE doesn't disturb her with his laughter. The message is clear: The sitcom block on Comedy Central is better than sex!
Creative team: Nicki Dreyer, Head of Promotion Creative Viacom International Media Networks; Arjen Noordeman, Creative Director/Brand Design Viacom International Media Networks; Maike Enders-Verbrugge, Marketing Manager Viacom International Media Networks; Jorge Fröberg, Editor/FX Viacom International Media Networks; Benjamin Funk, Director/Producer TB Vent; Benjamin Klumpp, Camera TB Vent
2nd Prize
ZDF: heute-show
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Laura Ohletz, Projektleitung Marketing ZDF; Martina Hain, Produktion ZDF; Marcel Behnke, Supervisor Lostview; Marc Pettersson, Art Director Lostview; Sarah Nakic, Produktion Lostview; Sami Gültekin, Senior Artist Lostview; Marcel Sygula, Artist Lostview
3rd Prize
NDR: Neues aus Büttenwarder
Creative team: Matthias Fening, Redaktion NDR; Olaf Schmidt, Regie NDR; Dennis Wienecke, Kamera NDR
Best on air programme spot: Show & Entertainment
1st Prize
ZDFneo: Magazin Royale
After two seasons of 'neoMagazin' on ZDFneo, the satirical show is now broadcast in the main programme of ZDF. In keeping with the change, it has been newly christened 'Neo Magazin Royale'. In his unique manner, host Jan Böhmermann informs the viewers about his "promotion". At the same time, he asks us to 'keep it real', because otherwise everything stays the same. True to the style of the host and the show!
Creative team: Thomas Grimm, Leitung Marketing ZDF; Norbert Menkel, Projektleitung Marketing ZDF; Philipp Käßbohrer, Konzeption/Regie Bild- und Tonfabrik
2nd Prize
DMAX: Männerarbeit
Creative team: Eike Immisch, Director Marketing GSA Discovery Communications Deutschland; Philipp Mahla, On-Air-Promotion Executive Discovery Communications Deutschland; Katja Weßling, Projektmanagement & Leiterin Produktion ZWEI FREUNDE – Agentur für Film & Konzeption; Sebastian Pforr, Konzeption & Leiter Kreation ZWEI FREUNDE – Agentur für Film & Konzeption; Robert Schober, Designer ZWEI FREUNDE – Agentur für Film & Konzeption
3rd Prize
RTL: Adam sucht Eva
Creative team: Björn Klimek, Creative Director RTL Creation; Frederik Geisler, TV Design Producer RTL Creation; Michael Zschiesche, Projektmanager RTL Creation; Patrick Laukemper, VFXDesigner RTL Creation; Martin Wegner, Redaktion Daytime RTL Television
Best B2B spot
1st Prize
sixx: Screening A bis Z
How do you express the diversity of a channel without using a voiceover or sound bites? sixx shows us from A to Z: the (Prada) Armada of 'Sex and the City', the Better Eater Jamie Oliver, the Dress Princess Katherine Heigl or the Hot Doc George Clooney – all the formats run on the women's channel sixx. Backed by exciting music we also get to know the Dirty Dancer, the Hip Hopper and the Fashion Victim. Take a guess who that could be! Here, the customer will definitely find his target audience.
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Elisabeth Riedl, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TV Deutschland; Florian Hausberger, Head of Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Maria Holzmann, Senior Editor Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Senior Project Manger Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Head of Marketing sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
VOX: Deffis Markenwelt – Tag der Lizenzen
Creative team: Jutta Hertel, Head of Promotion & Design VOX; Enisa Nesimovic, Producer VOX; Marcus Herre, On Air Promotion Director VOX; Rolf Amann, Leiter Sound Design VOX; Jan von Grafenstein,Sound Design VOX; Daniel Lembke, Motion Designer VOX; Detlef Steves, Darsteller VOX; Stephan Simon, DOP Atelier Screen TV
3rd Prize
RTL: Sport-Block Februar Screening 2015
Creative team: Björn Klimek, Creative Director RTL Creation; Marc Rhiem, Producer RTL Creation; Eva Deutinger, Projektmanagerin RTL Creation; Arne Thomas, SoundDesigner RTL Creation; Biggi Reuscher, TV Designerin RTL Creation; Andreas Schuster, VFXDesigner RTL Creation
Best special advertising
1st Prize
ATV: Wir sind Song Contest – Coke Presenting
"We are Song Contest" was the motto of the Eurovision Song Contest 2015 in Vienna. Of course all Austrian media took part. The fan show on ATV was presented by Coca Cola. For the 100th birthday of the soft drink, a playful integration was produced, where the microphone of the presenter turned into a coke bottle. A pleasantly unobtrusive way to put advertising front and centre!
Creative team: Ina Bauer, Director Sales, Marketing & New Media ATV; Martin Härtlein, Leiter Kreation ATV; Martin Pühringer, Motion Designer mehappy; Jan Armster, Promotion Designer mehappy; Nadja Nashef, Texterin mehappy; Jelena Vicanovic, Senior Client Service Consultant MediaCom; Frank Deichelmann, International Account Director TCCC CH-AT MediaCom; Sandra Standhartinger, Marketing Activation Manager The Coca-Cola Company (TCCC); Christiane Wissenbach, Media Manager Alpine & Hungary The Coca-Cola Company (TCCC)
2nd Prize
RTL: HTC-Framesplit Rising Star
Creative team: Ulli Schumacher, Creative Directorin Design RTL Creation; Anja Pelzer, Projektmanagerin RTL Creation; Mirco Sanftleben, TVDesigner RTL Creation; Jens Warnke, Auftraggeber IP Deutschland
Best event promotion spot
1st Prize
Romance TV: Blaue Blume Filmpreis 2016
Since 2011, the pay-TV channel Romance TV honours the best romantic short films with the BLAUE BLUME Award. Production of the annual call-for-entries trailer is always done by a German-speaking university. This year, students from HFF Munich produced a contemporary and romantic clip: A young man crawls out of bed, fondly makes breakfast including a cocoa heart on the coffee and serves it to his girlfriend in bed. His girlfriend…? Be surprised! The event trailer excellently motivates all lovers of romantic short films.
Creative team: Mona Marcandella, Head of On Air Promotion Mainstrem Media; Kerstin Frenzel, Head of Marketing Romance TV; Antje Beine, Regie/Schnitt Filmmagnet; Fabio Stoll, Kamera Filmmagnet; Jonas Vanamali, Darsteller Filmmagnet; Frank Krieg, Darsteller Filmmagnet
2nd Prize
13TH Street, Syfy & Universal Channel: Mira Aufrufe
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Dinko Lacic, Creative Direction DMC; Tilo Fischer, Head of Production DMC; Aitor Benavent Cabanas, Art Direction DMC; Bernd Mutscheller, Art Direction DMC; Javier Collantes Rodriguez, Editing DMC; Anna Eisenhauer, Make up Artist DMC
3rd Prize
Red Bull Media House: Red Bull BC One 2014
Creative team: Christian Vassallo, Editor Red Bull Media House; Ivan Filipovic, Color Grading Red Bull Media House; Björn Miniers, Creative Director Red Bull Media House; Verena Soltiz, Director
Best radio
spot
1st Prize
ZDF: Schuld nach Ferdinand von Schirach – Oma
In the short stories "Guilt by Ferdinand von Schirach", ordinary people turn into perpetrators because of the most banal things. In the radio spot for the film adaptation this becomes clear. A boy asks his grandmother where she got her scars. She tells him about everyday small kitchen accidents. By the third scar you suddenly take notice: "That's where I slipped with the knife when I killed your grandfather." The laughter stops: "And that one, well, he tried to defend himself." A brilliant acoustic solution. We will remember this one!
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung Marketing ZDF; Danny Fröhlich, Texter KNK Werbeagentur
2nd Prize
ProSieben: Gotham
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Melanie Kufner, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; David Loy, Head of Marketing ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
ProSieben: Germany's Next Topmodel
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefanie Lenz, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Martina Hildebrandt, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland
Best text design or use of language and voice
1st Prize
ProSieben: 25 Jahre Simpsons
To stay original after 25 years of promoting a cult series is a challenge. Creative Solutions solves this with a relatively small budget and a great idea. They build a replica of the Simpsons living room and invite the German voice actors of Homer & Co to assume the roles of their characters. Entertaining spots with humour and one déjà vu after another – Simpsons-style!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Horst Czenskowski, Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Head of Marketing ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
ZHdK: Was ist Cast / Audiovisuelle Medien?
Creative team: Reto Hüttenmoser, Art Direction Herr Fuchs; Gina Pigagnelli, Art Direction Herr Fuchs; Prof. Dr. Martin Zimper, Leiter Cast/Audiovisuelle Medien ZHdK; Eric Andreae, Projektverantwortlicher Leiter Cast/Audiovisuelle Medien ZHdK
3rd Prize
A&E: Themenmonat Crime
Creative team: Ulrike Heimann, Senior Producer On Air Promotion The History Channel Germany; Alexandra Kling, Director Programming/On Air The History Channel Germany; Raphael Brunner, Tonmeister The History Channel Germany; Jens Liedtke, Sprecher The History Channel Germany
Best on air
station campaign
1st Prize
ARTE: App
To promote their channel app, ARTE produced a funny on air campaign. Imagine: The ARTE programme is trapped in the app. Figures are locked in an infinite loop and waiting to be freed by tapping on them. We see the bartender who has to sneeze, and it almost hurts to look at him, until we can release him with a tap. Similarly we can free the lifeless drummer and the immovable ballet dancer. One click and the programme goes on – a simple idea with a convincing and funny execution!
Creative team: Cécile Chavepayre, Creative Direction ARTE; Henri Ehrhard, Koordination ARTE; Juliette Nioré, Concept/Art Direction Magasin N; Sofia Achino, Produktion Magasin N; Gabriele Mimram, Art Direction Magasin N; Raphaël Elig, Musik/Komponist Magasin N
2nd Prize
VIMN Germany: Nick Jr – Crafty Creatures
Creative team: Bettina Vogel, VP Creative Content & Development VIMN Germany; Stefan Schomerus, Senior Producer Nickelodeon & Concept/Director/Designer/DOP/Editor/Animation VIMN Germany; Richard Barry, VP Creative Nickelodeon International; Florian Schäfer, Music/Sound Design Klangufer; John Chambers, Stories/Scripts; Tine Kluth, Animation
3rd Prize
Universal Channel: Echte Originale
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Henning Roch, Head of Marketing NBCUniversal International Networks; Marco Utzen, Marketing Manager NBCUniversal International Networks; Marco Giusti, SVP International Creative NBCUniversal International Networks; Lee Raftery, EVP Marketing NBCUniversal International Networks; Peter Prislin, GF Creative Heye; Jan Bormann, Director, DOP who's mcqueen picture; Rainer Spix, Executive Producer who's mcqueen picture; Steffen Seeger, Artist
Best on air programme campaign: Sports
1st Prize
RTL: Fußball
In the on air campaign for the European Championship qualifying matches of the German national team, RTL relies entirely on big emotions: The little ball boy who enters the stadium together with the German world champions can't believe his luck. The teams are gearing up again with the national colours for public viewing events. A high quality production in the splendour and style of the world champion.
Creative team: Björn Klimek, Creative Director RTL Creation; Isabel Grahs, Producerin Stadionspot RTL Creation; Marc Rhiem, Producer Deutschland – Georgien RTL Creation; Patrick Gericke, Producer Fanspot RTL Creation; Petra Matuschek-Schuster, Projektmanagerin Deutschland – Georgien RTL Creation; Michael Becker, VFXDesigner Fanspot RTL Creation; Patrice Keller, VFXDesigner Deutschland – Georgien RTL Creation; Arne Thomas, Sound Designer Deutschland – Georgien RTL Creation; Sven Lützenkirchen, Kamera
2nd Prize
RTL: Formel 1
Creative team: Björn Klimek, Creative Director RTL Creation; Patrick Gericke, Producer RTL Creation; Hamish Hutchison, VFXDesigner RTL Creation; Arne Thomas, Sound Designer RTL Creation; Frank Schlieder, Produktionsmanager RTL Creation; Annett Krause, Projektmanagerin RTL Creation; Sven Lützenkirchen, Kamera
3rd Prize
SPORT1: Darts WM 2015
Creative team: Arman Kavrailoglu, Leiter Art Direction SPORT1; Carolin Melzer-Benz, Leiterin Marketing/CRM SPORT1; Sven Helgert, Leiter Promotion SPORT1; Ulrich Köberl, Producer SPORT1; Willi Hermann, Producer SPORT1; Zornitsa Boneva, Producerin SPORT1
Best on air
programme campaign: Fiction
1st Prize
ZDFneo: Fiction mit Jan Böhmermann
With self-irony and great acting talent, Jan Böhmermann promotes the fiction programme on ZDFneo. He not only transforms into a lunatic in the insane asylum (referring to the new Mad Men episodes), but also into a police officer ("We have a body…I think") to promote British crime shows. For all the other crime series he slips into matching characters – he and the programme on ZDFneo can be everything and everybody, and that convincingly!
Creative team: Thomas Grimm, Leitung Marketing ZDF; Norbert Menkel, Projektleitung Marketing ZDF; Sylvia Braun, Mediaplanung/Strategie ZDF; Daniel Seideneder, Regie/Kreation dropout-films; Dirk Wellbrock, Konzeption dropout-films; Harald Capota, Kamera dropout-films; David Fabra, Schnitt dropout-films; Sebastian Jansen, Schnitt dropout-films; Wolf-Tassilo Sack, Produktionsleitung dropout-films
2nd Prize
ProSieben: 25 Jahre Simpsons
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Horst Czenskowski, Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Head of Marketing ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
Syfy: Jurassic Park Marathon
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Sebastian Geller, Senior Producer NBCUniversal International Networks; Daniel Saini, Producer NBCUniversal International Networks; Fabian Schneider, Producer NBCUniversal International Networks; Nico Krappweis, Produzent Bummfilm; Tommy Krappweis, Autor & Produzent Bummfilm, Erik Haffner, Autor & Regisseur Bummfilm; Benedikt Laubenthal, VFX Supervisor BigHugFX München
Best on air programme campaign: Information
1st Prize
RTL: News & Magazine
Microphone in hand, well-known RTL presenters from news and magazine programmes describe their own standards: What can I do better? Always being close to the action. No matter when, one of us is always there. Be uncomfortable sometimes. Give people a voice. But don't be arrogant. Whether it is Peter Klöppel, Steffen Hallaschka, Birgit Schrowange or Jenke von Willmsdorf – they all do their work "on behalf of the viewer". A motivating look behind the scenes!
Creative team: Björn Klimek, Creative Director RTL Creation; Desirée van der Pas, Kreativ Verantwortliche RTL Creation; Michael Zschiesche, Projektmanager RTL Creation; Markus Döpper, VFX Designer RTL Creation; Sven Lützenkirchen, Kamera
2nd Prize
Deutsche Welle: World Wide Berlin
Creative team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Patricia Fehlberg, Redakteurin Deutsche Welle; Kirsten Hass, Producerin Deutsche Welle; Sarah Weber, Cutterin Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle
3rd Prize
RTL NITRO: YPS-Die Sendung
Creative team: Björn Klimek, Creative Director RTL Creation; Karl-Anton Gerber, Kreativ Verantwortlicher RTL Creation; Thomas Dettinger, Producer RTL Creation; Benjamin Pommeranz, VFXDesigner RTL Creation; Johann Herte, VFXDesigner RTL Creation; Gregor Wagner, SoundDesigner RTL Creation; Jan Poerschke, SoundDesigner RTL Creation; Julia Sann, TVDesignerin RTL Creation; Sven Lützenkirchen, Kamera; Sebastian Pruss, Kamera
Best on air programme campaign: Kids
1st Prize
Disney XD: Goalmouth Season 1
Goalmouth is a new series on the Belgian channel Disney XD. It's about football, but also about the banter and friendship between the two hosts. To promote the format, no footage could be used, so the two protagonists of the kids show took centre stage: They show their football skills, tease each other and interact with the narrator. The result is a refreshing range of humorous spots, perfect for the target group!
Creative team: Elmar Scharff, Promo Producer/Director The Walt Disney Company Benelux; Nancy Theunissen, Senior Manager On Air & Production The Walt Disney Company Benelux; Olaf Gremie, Designer Kreukvrij; Vincent van Roijen, Audio Davinzzie; Jons Maresch, Audio Jons.nl; Gerlof Kamerling, Color Grader Mengwerk
2nd Prize
Disney Channel: Binny und der Geist
Creative team: Alexander Gerdes, Creative Direction TOF Pictures; Stefan Ebel, Konzept & Schnitt TOF Pictures; Nadine Janke, Grafik TOF Pictures; Silvia Irsfeld-Rozsa, Projektmanagement TOF Pictures; Michael Tobinsky, Geschäftsführer & Produzent TOF Pictures; Ole Tuerck, Senior Manager The Walt Disney Company; Berns Huebl, Senior Producer The Walt Disney Company; Bernd Mayershofer, Grafiker The Walt Disney Company; Harry Thiel, Grafik Subthiel.de
3rd Prize
SUPER RTL: TOGGO Highlight
Creative team: Mara L'Assainato, Leitung On Air Promotion SUPER RTL; Tina Becherer, Manager On Air Promotion SUPER RTL; Edith Minartz, Senior Producer Screenworks; Tobias Varola, Art Director Screenworks
Best on air
programme campaign: Comedy
1st Prize
ProSieben: 25 Jahre Simpsons
These spots for the 25th anniversary of the cult series 'The Simpsons' won't let us miss the special occasion. Creative Solutions build a replica of the Simpsons living room and invite the German voice actors of Homer & Co to assume the roles of their characters. Witty and humorous, they interact in their familiar surroundings in the style and character of the cartoon characters. What an original idea!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Horst Czenskowski, Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Head of Marketing ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
Comedy Central: South Park Season 18
Creative team: Nicki Dreyer, Head of Promotion Creative Viacom International Media Networks; Arjen Noordeman, Creative Director/Brand Design Viacom International Media Networks; Jorge Fröberg, Motion Designer/Editor Viacom International Media Networks; Tirza Snip, Marketing Manager Viacom International Media Networks; Giovanni Dubini, Sounddesigner Hofkapellmeister; Jitze Jaap Osinga, Director Kukeleku; Maarten Wolf, Camera Kukeleku; Bart de Braal, Managing Director Kukeleku; Wouter Jansen, Art Department
Best on air programme campaign: Show & Entertainment
1st Prize
RTL: Der Bachelor
Another year gone and a new Bachelor season begins: The candidates prepare for the big contest and are presented in the usual sleek and stylish look. This time, they hide in their man's closet and watch him change. After he's gone, they fall out of the closet and their famous cat fight begins. Backed by dramatic music, they fight for roses, have pillow fights or leave lipstick messages on the mirror. RTL proves once again who's on top. Welcome home!
Creative team: Björn Klimek, Creative Director RTL Creation; Desirée van der Pas, Kreativ Verantwortliche RTL Creation; Anja Pelzer, Projektmanagerin RTL Creation; Patrick Laukemper, VFXDesigner RTL Creation; Andreas Marder, Kamera; Kirsten Petersen, Redaktion Comedy/Real Life RTL Television
2nd Prize
sixx: Horror Tattoos
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Tina Mager, Art Director Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Manuela Gruber, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Christina Leucht, Head of Marketing sixx Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
Disney Channel: Mission Freundlichkeit – Mein 100 Tage Experiment
Creative team: Ole Türck, Head of Creative Services & On Air The Walt Disney Company (Germany); Thorben Osthus, Senior Creative Producer The Walt Disney Company (Germany); Inés Borras, Graphic Designer The Walt Disney Company (Germany); Patrick Sterly, Producer Sterly Filmproduktion; Ralph Loop, Director Sterly Filmproduktion; Tobias Rupp, DOP Sterly Filmproduktion; Patricia Severin, Producer; Gunnar Graewert, Composer; Christoph Lumpe, Editor
Best promotion
first broadcast movie
1st Prize
Syfy: Hasselnado
True to the motto "Trash is King", the Sharknado movies blossomed into a fan favourite and have reached cult status. The famous guest stars who get eaten by sharks or quickly disappear in other mysterious ways play no small part in the films' success. One of these celebrities is David Hasselhoff, who appears as the avenger and protector of the innocent. With his feet in the paddling pool he tells of his exploits as Knight Rider and Baywatch lifeguard. When a bikini-clad beauty is attacked by sharks in the pool, he simply throws her a lifebelt, but then becomes a "living hero", attacking the sea monsters with a chainsaw. Just as trashy and wacky as the Sharknado movies themselves.
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Bipasha Ghosh, Vice President International Marketing NBCUniversal International Networks; Florian Kemeter, Marketing Manager NBCUniversal International Networks; Ivano Leoncavallo, Film Director NBCUniversal International Networks; Sebastian Geller, Senior Producer NBCUniversal International Networks; Mirsad Halilovic, PR Manager NBCUniversal International Networks; Edgar Romero, Executive Producer 3ROUNDBURST; Boa Simon, DOP 3ROUNDBURST; Jonathan Bennett, Producer
2nd Prize
RTL: Götz von Berlichingen
Creative team: Björn Klimek, Creative Director RTL Creation; Christian Mirow, Chef Producer RTL Creation; Heiko Theuerkauf, Art Director RTL Creation; Susanne Mikulski, Texterin RTL Creation; Patrick Laukemper, VFX Designer RTL Creation; Gregor Wagner, SoundDesigner RTL Creation
Best promotion first broadcast TV show
1st Prize
Canal+: Game of Thrones – Story of Knights
"Please, please, another story!" Who hasn't heard this wish from a young child? The father talks about fighting knights, gracious virgins and fire-breathing dragons. Highly detailed and vividly, he depicts his favourite horror scenes from the fantasy series 'Game of Thrones'. The son is left terror-stricken and can look forward to a "good night". It never gets boring on Canal+!
Creative team: Thierry Guerin, On Air Promotion Manager Canal+; Olivier Schaack, Creative Director Canal+; Stéphane Bourgoin, Production Director Studio Bagel; Pierre Zandrowicz , Director Studio Bagel; Maud Mathery, Director Studio Bagel
2nd Prize
ProSieben: The Flash
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer / Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Melanie Kufner, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Raphael März, Senior Writer / Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Pascal Wilfling, Off Air Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TV Deutschland; David Loy, Head of Markenting ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
FOX & Sky Österreich: The Walking Dead Scary Shelter
Creative team: Karin Zipperling, Director Marketing & Creative Services FOX International Channels Germany; Stephanie Böschen, Trade Marketing Manager FOX International Channels Germany; Walter Fink, Director Marketing Sky Österreich; Barbara Hamza, Senior Marketing Manager Sky Österreich; Michael Wimmer-Lamquet, Managing Director move 21 Werbeagentur; Carola Krempler, Client Service Director move 21 Werbeagentur; Martina Flock, Client Service Manager MediaCom - die Kommunikationsagentur; Teresa Klicpera, Creative Media Consultant MediaCom - die Kommunikationsagentur; Markus Jungreithmayer, Geschäftsführer Lala Filmproduktion
Best promotion-related audio design
1st Prize
kabel eins: Mission Impossible Remixed
The Mission Impossible movies have been shown on TV many times. Therefore, Creative Solutions produced a new trailer in the typical kabel eins style. With a remix of the famous Mission Impossible tune created from movie scenes and sound effects, the spot attracts the viewers' attention. This was also reflected in the ratings. In short: Mission accomplished!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Head of Promotion kabel eins Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Schütz, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Joachim de Greiff, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Mona Tautz, Project Manager/Werkstudentin Creative Solutions - ProSiebenSat.1 TV Deutschland; Felix von Mengden, Head of Marketing kabel eins Central Marketing - ProSiebenSat.1 TV Deutschland; Michaela Baron, Senior Brand Manager Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
Red Bull Media House: Red Bull TV Global
Creative team: Rüdiger Schrattenecker, Konzept & Executive Producer Red Bull Media House; Hans-Jörg Weidenholzer, Konzept/Schnitt Red Bull Media House; Johanna Steppan, Producer Red Bull Media House; Tina Siglreithmayr, Project Manager Red Bull Media House; Alexander Haslinger, Audio Red Bull Media House; Pavi Lustig, Audio Red Bull Media House
3rd Prize
RTL: Spielfilmblock Junescreening
Creative team: Björn Klimek, Creative Director RTL Creation; Alexandra Felgendreher, Producerin RTL Creation; Eva Deutinger, Projektmanagerin RTL Creation; Uwe Wiesemann, VFXDesigner RTL Creation; Arne Thomas, SoundDesigner RTL Creation; Gregor Wagner, SoundDesigner RTL Creation
Best promotion-related musical
composition
1st Prize
VIMN Germany: Nicknight Directors Cut
"The night is mine, she knows my fears, she knows my joys." With these words, the poetic image film for the TV channel Nicknight begins. The more profound and thoughtful mood is memorably expressed with music and sound. Using minimalism and simple instrumentation, a world is created which manages to express the feelings of the Nicknight generation. The emotionality of the images is intensified by the music and sound and gets even deeper. Great composition!
Creative team: Bettina Vogel, VP Creative Content & Development VIMN Germany; Simone Schreiner, Art Direction VIMN Germany; Ignaas van den Poel, Art Direction VIMN Germany; Peter Forner, Programm Planning VIMN Germany; Richard Barry, VP Creative Nickelodeon International; Sebastian Müller, Sounddesign Hofkapellmeister; Benjamin Brettschneider, Director/Text/Concept
2nd Prize
sixx: Das A bis Z von sixx
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Florian Hausberger, Head of Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Maria Holzmann, Senior Editor Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Senior Project Manger Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Head of Marketing sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland
3rd Prize
Bayerisches Fernsehen: Weihnachten Daheim
Creative team: Volker Jungbäck, Leitung Programm Promotion Bayerisches Fernsehen; Nicola Bienert, Redakteurin Programm Promotion Bayerisches Fernsehen; Stefan Scholz, Producer Programm Promotion Bayerisches Fernsehen; Hans-Jürgen Buchner, Musiker/Komponist Musikgruppe Haindling
Best use of music
1st Prize
Universal Channel: Echte Originale – Bates Motel
Actually, we associate sweet dreams with Mr. Sandman, but when the famous song appears on 'Bates Motel' we become alarmed. And rightly so, because during the sweet song we see fingers tracing the face of protagonist Norman Bates with blood. The singer's voice becomes increasingly distorted and the lines take on a whole new meaning when you get to the words "Then tell him that his lonesome nights are over". From sweet to creepy in 20 seconds – great use of music!
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Henning Roch, Head of Marketing NBCUniversal International Networks; Marco Utzen, Marketing Manager NBCUniversal International Networks; Marco Giusti, SVP International Creative NBCUniversal International Networks; Lee Raftery, EVP Marketing NBCUniversal International Networks; Peter Prislin, GF Creative Heye; Jan Bormann, Director/DOP who's mcqueen picture; Rainer Spix, Executive Producer who's mcqueen picture; Steffen Seeger, Artist
2nd Prize
Universal Channel: Devious Maids Marathon
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Henning Roch, Head of Marketing NBCUniversal International Networks; Daniel Saini, Producer NBCUniversal International Networks; Lodewijk Pöttker, Music Producer MassiveMusic; Camiel Bos, Head of Broadcast MassiveMusic
3rd Prize
WDR: Musketiere
Creative team: Michael Worringen, Redaktion WDR; Gunar Wardenbach, Producer/Realisation WDR; Marlene Zurek, Schnitt WDR; Hendrik Bieler, Ton WDR
Best social spot or campaign
1st Prize
NDR: Auschwitz und ich – Wald
Auschwitz – we associate this name with many horrible atrocities in the concentration camps of the Third Reich. The reminder to not forget is also associated with the name Auschwitz – on behalf of many other places and events of this time. 2015 marks the 70th anniversary of the liberation of the Auschwitz concentration camp. Against this backdrop, NDR and ARD launched the project "Auschwitz and I". Very quietly the spot shows a young man from Germany who visits the memorial in Auschwitz-Birkenau for the first time. His voice-over lets us know he only thought he knew everything about Auschwitz. A thoughtful statement against forgetting!
Creative team: Matthias Fening, Redaktion NDR; Thomas Vöcks, Regie NDR; Dennis Wienecke, Kamera NDR
2nd Prize
RTL: Jenke
Creative team: Björn Klimek, Creative Director RTL Creation; Lars Truhn, Producer RTL Creation; Thomas Jeuck, Projektmanager RTL Creation; Rüdiger Braun, Regisseur RTL Creation; infoNetwork,Redaktion Jenke; Sven Lützenkirchen, Kamera
3rd Prize
RTL: Wir helfen Kindern - Kinderträume
Creative team: Björn Klimek, Creative Director RTL Creation; Lars Truhn, Producer RTL Creation; Uli Westerhausen, Grafiker RTL Creation; Frank Schlieder, Produktionsmanager RTL Creation; Christian Rühl, Projektmanager RTL Creation; Knut Adass, Kamera
