17th International Eyes & Ears Awards - Winners
22.10. / Munich
Best
corporate website
1st Prize
ProSieben MAXX: Tune In
In today's media world it is important to ensure that every viewer is informed about where and how a television channel can be received. This is especially true for a young channel like ProSieben MAXX. Creative Solutions designed a clear microsite in the look and feel of the channel design. Using the scroll-down function, each user is given a clear and understandable step-by-step guide on how to get ProSieben MAXX. Creative and informative!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Matthias von Wyschetzki, Senior Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Christina Leucht, Head of Marketing ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
TRBC "UKRAINE": Channel-Website
Creative team: Yaroslava Antipina, Head of New Media Division TRBC "Ukraine"; Olga Shevchenko, Marketing Director TRBC "Ukraine"; Maria Zhdanova, New Media Project Manager TRBC "Ukraine"; Dmytro Galyko, Head of Web Editors Service TRBC "Ukraine"; Oleksandr Salizhenko, Website Editor TRBC "Ukraine"; Oleksandr Kravchuk, Art Director Digital Screens; Nikolay Nazarov, Technical Director Digital Screens
Best
content-related website
1st Prize
ProSieben: Germany's Next Topmodel
Every year ProSieben honours Germany's Next Top Model. Before the launch there is always great interest in the candidates. Creative Solutions used this attention and created a website to introduce the girls. The shooting concept was 'Selfies' and results in online sedcards for all candidates. Using a mechanism inspired by 'Tinder' the users can choose their favourites and create an online ranking. A great way to catch the audience even before launch!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Andreas Buono, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Elmina Medic, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Melissa Reinecker, Design Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Martha Pawlas, Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
DFL Digital Sports: Spielplan-Veröffentlichung 2015/16
Creative team: Christian Pfennig, Mitglied der Geschäftsleitung/Direktor Unternehmens- & Markenkommunikation DFL Deutsche Fußball Liga; Susanne Timosci, Direktorin Interaktive Medien DFL Deutsche Fußball Liga; Maximilian Türck, Manager Public Relations DFL Deutsche Fußball Liga; Eduard Razum, Manager Digital Media & Partnerships DFL Deutsche Fußball Liga; Andreas Heyden, Geschäftsführer DFL Digital Sports; Thomas Markert, Direktor Visual Design DFL Digital Sports; Rolando Ramirez Duarte, Art Director DFL Digital Sports; Dirk Jaschok, Leiter Digital/Social Media DFL Digital Sports; Mathias Hermann, Geschäftsführer comwrap
3rd Prize
TV Plus: The Forecaster Interactive
Creative team: Addick Addicks, Projektleitung/Konzept/Redaktion TV Plus; Christiane Enders, Projektkoordination TV Plus; Vivian Wang, Projektassistenz TV Plus; Nico Roicke, Realisation/Konzept; David Rogaczewski, Programmierung; Susanne Marcus, Redaktion (deutsch); Powen Shiah, Redaktion (englisch)
Best app
1st Prize
Cellular: ZDF Second Screen App
ZDF reacts to the current needs of the audience with a second screen app created by Cellular, where the TV programme can be accessed using smartphones or tablets. Shows like Magazin Royale, WISO and the Champions League even offer an extended live second screen programme. The viewer has the opportunity to interact with the programme. New features include flash polls, chats and highlights from social networks. Take a look!
Creative team: Gunnar Hamm, Creative Director Cellular; Stefan Weinert, Account Manager Cellular; Holger Meier, Entwicklung & Strategie Online ZDF; Annette Koch, Hauptredaktion Neue Medien ZDF
2nd Prize
Cellular: TV Spielfilm Live TV
Creative team: Thorsten Jonas, Head of Concept Cellular; Gunnar Hamm, Creative Director Cellular; Britta König, Account Manager Cellular; Manuel Kallen, Director of Operations Cellular; Sebastian Spang, Leiter für Mobile & Digitale Projekte BurdaNews
Best online advertising
1st Prize
ProSieben: The Band
Online advertising for the casting show 'The Band'? Nothing comes more naturally than the implementation of Creative Solutions: Banner ads where the mouse can be moved over the strings of a guitar to play it. A photo of the host Samu Haber and the time of the broadcast round out the ad. A simple idea, but absolutely fitting to the format!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Fite Kiemann, Programmierung Creative Solutions - ProSiebenSat.1 TV Deutschland; Daniel Ernle, Programmierung Creative Solutions - ProSiebenSat.1 TV Deutschland
2nd Prize
n-tv: Smartwatch App
Creative team: Cornelia Dienstbach, Bereichsleitung Sales & Marketing n-tv; Sabrina Engel, Projektleitung Marketing B2C n-tv; Lisa Dukowski, Trainee Marketing & Sales n-tv; Elke Lobeck, Art Director n-tv; Alessandro Taschetta, Senior Producer n-tv; Panajiota Walko, Producer n-tv; Harald Järger, Client Service Director Havas Worldwide Düsseldorf; Felix Glauner, Geschäftsführung Creation Havas Worldwide Düsseldorf; Martin Breuer, Creative Director Havas Worldwide Düsseldorf
3rd Prize
Sat.1: The Voice Kids 2015
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Fite Kiemann, Programmierung Creative Solutions - ProSiebenSat.1 TV Deutschland; Daniel Ernle, Programmierung Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Dippner, Praktikant Online Creative Solutions - ProSiebenSat.1 TV Deutschland
Best viral
1st Prize
FOX & Sky Österreich: The Walking Dead Scary Shelter
Unsuspecting pedestrians at a busy tram stop in Vienna. Suddenly, scary horror creatures approach. The people's reactions vary: Some run away, while others go directly into a defensive position. No one knows what to expect next – Reality or illusion? This ingenious idea by FOX was made into a viral video which rapidly spread through the web!
Creative team: Karin Zipperling, Director Marketing & Creative Services FOX International Channels Germany; Stephanie Böschen, Trade Marketing Manager FOX International Channels Germany; Walter Fink, Director Marketing Sky Österreich; Barbara Hamza, Senior Marketing Manager Sky Österreich; Michael Wimmer-Lamquet, Managing Director move 21 Werbeagentur; Carola Krempler, Client Service Director move 21 Werbeagentur; Martina Flock, Client Service Manager MediaCom - die Kommunikationsagentur; Teresa Klicpera, Creative Media Consultant MediaCom - die Kommunikationsagentur; Markus Jungreithmayer, Geschäftsführer Lala Filmproduktion
2nd Prize
Sky Deutschland: Fußball im Herzen
Creative team: Benno Unterforsthuber, Creative Direction/Skript Sky Deutschland; Florian Gengnagel, Producer/Casting Fireapple; Oliver Würffell, Regie Fireapple; Florian Decker, Post/Visual Effects Scanwerk
3rd Prize
HISTORY: Das Wiedersehen
Creative team: Emanuel Rotstein, Director Local Production The History Channel (Germany); Julia Teufel, Senior Production Manager The History Channel (Germany); Sebastian Wilhelmi, Director Marketing & Communications The History Channel (Germany); Isabell Musiol, Senior Marketing Manager The History Channel (Germany); Dirk Heuer, Kameramann
Best interaction spot on air
1st Prize
RTL: Rising Star
In the casting show 'Rising Star', viewers had the opportunity to vote during the live performances using an app. The goal of the spot was to animate the audience to download the app, as well as to explain the interactive show. RTL Creation managed both in an entertaining way: "A new music show? OMG! Not again!" With young language and descriptive explanatory graphic elements, the target group was addressed directly. A working interaction with Generation Y!
Creative team: Björn Klimek, Creative Director RTL Creation; Lars Truhn, Producer RTL Creation; Marcus Döpper, VFX Designer RTL Creation
2nd Prize
ZDF: Mediathek
Creative team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Laura Ohletz, Projektleitung Programm Marketing 1 ZDF; Michael Maack, Projektleitung Programm Marketing 2 ZDF; Carlos Gonzalo, Produktion ZDF; Volker Haak, Regie Superama; Matthias Link, Executive Producer Superama; Holger Frick, Produzent Superama
3rd Prize
SevenOne AdFactory: ProSieben – #miniblockbuster
Creative team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Oliver Dietrich, Director Creative & Conception SevenOne AdFactory; Jeannine Denise Stuiber, Unit Director TV Conception SevenOne AdFactory; Sara Haid, Unit Director Digital Conception SevenOne AdFactory; Robert Stötzer, Conception Manager Digital Conception SevenOne AdFactory; Matthias Mehner, Head of Social Media ProSiebenSat.1 Digital; Lennart Harendza, Account Director TV Sales SevenOne Media; Florian Baumeister, Leiter Markenkommunikation, Event Marketing Mini; Matthias Reißl, Unitleiter Mediaplus
Best interaction campaign
1st Prize
ProSieben MAXX: #Find Jack
The task: to create mega hype for the start of the ninth and final season of '24'. The idea: an online game with a three-week long search for the main protagonist Jack Bauer. The challenge: Getting the users on the website and exciting them about the game. The solution: Several spots show Jack's kidnapping and his escape to different places. Jack's voice provides mysterious hints so that the users can locate him using drones on findjack.de. The result: a high online response and record ratings for the start of the show on ProSieben MAXX.
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefanie Lenz, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Wagner, Head of Marketing ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland; Thomas Gerlach, Schnitt PixelSchickeria
2nd Prize
13TH Street, Syfy & Universal Channel: Mira Aufrufe
Creative team: Elmar Krick, Marketing & Creative Director NBCUniversal International Networks; Dinko Lacic, Creative Direction DMC; Tilo Fischer, Head of Production DMC; Aitor Benavent Cabanas, Art Direction DMC; Bernd Mutscheller, Art Direction DMC; Javier Collantes Rodriguez, Editing DMC; Anna Eisenhauer, Make up Artist DMC
Best social media campaign
1st Prize
RTL: Jenke
Jenke von Willmsdorf wants to attract 100,000 new potential organ donors within three months. For every 10,000 new organ donors he therefore puts on a monkey costume and shows up wherever a lot of people can be reached – such as football games or concerts. To effectively advertise for the stunt, RTL Creation created a social media campaign, which staged the difficult topic in a serious way and led to the desired success: over 100,000 downloads of the donor card and a high number of social media contacts.
Creative team: Björn Klimek, Creative Director RTL Creation; Lars Truhn, Producer RTL Creation; Susanne Mikulski, Texterin RTL Creation; Oliver Bittner, Kreativ Verantwortlicher RTL Creation; Thomas Jeuck, Projektmanager RTL Creation; Stefanie Hartinger, Grafikerin RTL Creation; Sabine Krimpmann, Verantwortliche RTL.de RTL INTERACTIVE; Aristotelis Zervos, Onlinebetreuung RTL INTERACTIVE
2nd Prize
sixx: Horror Tattoos
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Tina Mager, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland
3rd Prize
TRBC "UKRAINE": Crush the violet
Creative team: Roman Dovgich, Director TRBC "UKRAINE"; Yaroslava Antipina, Head of New Media Division TRBC "UKRAINE"; Maryna Yermakova, Head of Brand Development Division TRBC "UKRAINE"; Artem Ostrivniy, Chief of Television Promo Service of Marketing Division of Telev TRBC "UKRAINE"; Nikita Podorozhnyi, Project Manager TRBC "UKRAINE"; Dmytro Galyko, Head of Web Editors Service TRBC "UKRAINE"; Danyil Khmelnitskiy, Website Editor TRBC "UKRAINE"; Roman Syzchenko, Cameraman TRBC "UKRAINE"; Oleksandr Alexandrov, Social Media Manager TRBC "UKRAINE"
Best digital marketing campaign
1st Prize
ProSieben: Got to Dance
Two oversized frames stand at the centre of the digital marketing campaign for 'Got to Dance'. The idea: the frames serve as a portal. People from the street, professional dancers and jury members jump through the first frame, dance their hearts out and jump out through the second frame. On the campaign website users were able to mix the different dancers and create their own never-ending dance video. And of course the "Dance Gate" was also promoted on Facebook. Conclusion: "You Move Your Show".
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director/Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Copy Writer Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian Schwarzer, Vice President Promotion/Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Janina Galle, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Maria Golling, Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland
2nd Prize
ProSieben MAXX: #Find Jack
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefanie Lenz, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Dennis Usbeck, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Wagner, Head of Marketing ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland; Thomas Gerlach, Schnitt PixelSchickeria
3rd Prize
FOX: The Walking Dead Digital Campaign
Creative team: Karin Zipperling, Director Marketing & Creative Services FOX International Channels Germany; Karoline Henschel, Marketing Manager FOX International Channels Germany; Stephanie Böschen, Trade Marketing Manager FOX International Channels Germany; Marcus Veigel, Geschäftsführer Cynapsis Interactive; Walter Fink, Director Marketing Sky Österreich; Barbara Hamza, Senior Marketing Manager Sky Österreich; Michael Wimmer-Lamquet, Managing Director move 21 Werbeagentur; Carola Krempler, Client Service Director move 21 Werbeagentur; Martina Flock, Client Service Manager MediaCom - die Kommunikationsagentur
