​01.10.2025

ZWEIFREUNDE.tv Executes TV Campaign for Kleines Kraftwerk Featuring Barbara Schöneberger

by Eyes & Ears of Europe

Strategy. Creation. Production. All from a single source.

The Munich-based boutique agency ZWEIFREUNDE.tv, together with Kleines Kraftwerk (Compact solar energy systems for homes), is making a strong statement for the energy transition in everyday life: Starting in November, the new TV campaign featuring Barbara Schöneberger launched – positioning the company for the first time with nationally visible brand communication.

ZWEIFREUNDE.tv was responsible for strategy, creative development, and full production – an example of how specialized boutique agencies operate efficiently today. The team combines strategic thinking, creative strength, and craft precision to realize projects that, at this scale, are often reserved for traditional network agencies.

A two-stage campaign launch – classic start, progressive continuation
The campaign is deliberately designed in two stages: The first spot provides a clear, understandable introduction – the second, more humorous part will follow in spring.

“Now is not the natural peak season for balcony power plants – and at the same time, Black Week reaches a very broad audience. That’s why we wanted to first orient people content-wise and clearly communicate the benefits,” explains Sebastian Pforr, Co-Founder and Creative Lead at ZWEIFREUNDE.tv. “The launch spot establishes Barbara Schöneberger as the face of the brand and conveys the product’s central value proposition. The creative continuation will follow in spring.” The spot was directed by Renato ‘Reno’ Novakovic.

The spot contains a deliberately placed Easter egg: a whistle in the packshot as a subtle hint at later audio branding elements.

Research as the starting point – data as the foundation of the entire campaign
ZWEIFREUNDE.tv preceded the creative work with an extensive research phase. The results showed: The market for balcony power plants is growing, but there are currently only a few clearly profiled brands, and perception is accordingly inconsistent.

“The insights clearly showed that now is the right time to bring the topic into broader brand communication,” says Pforr. “The claim ‘Germany, we need to talk’ is a strong, attention-grabbing entry. And Barbara Schöneberger brings the mix of authenticity, spontaneity, and likability that we need for this topic.”

In spring, based on the campaign evaluation, a digital video marketing toolkit will be created, allowing creatives to be flexibly adapted to products, target groups, and occasions – and their performance precisely evaluated.

Barbara Schöneberger as testimonial – authentic, likable, attention-grabbing
The collaboration originated from a spontaneous encounter between the Kleines Kraftwerk founders and Barbara Schöneberger at an award ceremony. The chemistry was immediate – leading to a long-term cooperation.

On set, Barbara Schöneberger impressed with openness, humor, and a natural presence that makes the topic accessible and directly reaches people.

Boutique agency: Network-quality – but more agile
ZWEIFREUNDE.tv combines over ten years of experience in TV, on-air, and campaign work with the agility of a compact boutique agency.

“Many agencies our size primarily work social-first – we are TV-first,” explains Pforr. “Strong visuals, clear messages, and high-quality execution are our foundation. And we can realize productions that are otherwise typically reserved for large network structures.”

About ZWEIFREUNDE.tv
ZWEIFREUNDE.tv is a Munich-based boutique agency for TV and video communication. We work as a full-service agency across all relevant touchpoints – from print to digital and DOOH to large-scale TV productions. Our clear focus is on moving image, because nothing conveys messages faster, more emotionally, and more sustainably.

What sets ZWEIFREUNDE.tv apart? Honest, unpretentious collaboration on equal footing – combined with strategic clarity, creative precision, and high-quality production.

ZWEIFREUNDE.tv offers:

● Brand & campaign strategy
● Full service with a clear moving-image focus
● Production & post-production
● Video content marketing and data-driven optimization

More information: https://zweifreunde.tv/