​01.08.2025

Screenworks brings the “Jurassic World” dinosaurs into Müller stores.

by Tobias Varola, Creative Director, Screenworks

To coincide with the cinematic release of Jurassic World: Dominion (July 2, 2025), Screenworks collaborated with NBCUniversal and Novagrafix to create an extensive 360° campaign for Müller, a leading German drugstore chain known for its wide range of toys.

The project’s highlights include elaborate motion design, an eye-catching point-of-sale installation, and a live shoot in the Müller store in Ulm. Directed by Frank Schneider, the resulting commercial tells the compelling story of a father and son who, while playing with dinosaur figures, enter a world full of mysteries. The spot is featured everywhere — from the point of sale to cinema screens and online platforms — offering a detailed tribute to the fascination of these prehistoric giants. You can watch the spot here: screenworks.tv/portfolio/jurassic-world-mueller-kampagne

Screenworks brought these ancient giants back to life with great attention to detail and maximum impact from concept to execution. Small giants for big brands — loud, wild, and adventurous. A perfect job for the team.

More inspiring projects can be found on Screenworks’ website: https://screenworks.tv/