That's a real earful! – ProSiebenSat.1 launches audio-on-demand platform FYEO in Germany and Austria
by Eyes & Ears of Europe
From thrills delivered by audio blockbusters, to investigative audio documentaries and sports entertainment: With FYEO ("For Your Ears Only"), German ProSiebenSat.1 and Austrian PULS 4 are launching a new, local audio-on-demand platform today, providing variety for the ears.
Cinema made for the ears – FYEO from ProSiebenSat.1 is meant to be that and nothing else. Starting today, the strength and competence of the audio sector will be bundled under one banner: at FYEO, the entire content of the newly founded Starwatch Podcast Factory and exclusive formats from Studio71 will be combined with content from external partners such as dpa and Süddeutsche Zeitung. Right from the start of the new, local audio-on-demand platform, listeners will be offered more than 15 in-house productions in a wide range of genres - from education and comedy to documentary, sports and even thriller or horror. "With FYEO we want to become the most multi-faceted and user-friendly audio platform in Germany: In addition to a wide range of offers, our FYEO in-house productions in particular offer extraordinary stories in a narrative style that is otherwise only found in films or series. Just listening to this content is an entertainment experience of a special kind, because it is exceptionally intimate and focuses on your own imagination. The listeners can be excited. We still have a lot of great content in the pipeline," says Benjamin Risom, Vice President FYEO.
Parallel to the release in Germany, FYEO is also launched in Austria. "With FYEO, ProSiebenSat.1 is launching an innovative audio platform in Germany on April 23rd, which we are also transferring to Austria - greatly expanded with Austro content. I am especially happy about the launch at a time when entertainment and variety are particularly important," says Markus Bacher, CDO ProSiebenSat.1 PULS 4.
Simultaneous to the launch of the app, ProSiebenSat.1 PULS 4 is also introducing a network for podcasters, the Podcast Factory, in Austria, and is incorporating its offering, including special advertising formats, into the Media Group's marketing portfolio. Michael Stix, CCO ProSiebenSat.1 PULS 4: "Podcasts are already more than a niche product and it is impossible to imagine media use without them. Already one third of Austrians listen to podcasts at least once a week, nine out of ten listeners do nothing on the side and concentrate fully on the podcast. According to studies, 85 percent of podcast users listen to their audio contributions from beginning to end. With the Podcast Factory, we offer the ideal solution for advertisers who want to expand their media mix with customized podcasts and audio advertising formats." In addition to its own podcast productions such as "PULS 24 - Das Wochenmagazin" (The Weekly Magazine) or "Alles Tier" (All Animal), PULS 4 relies on well-known personalities of the broadcasting group and already well-known and popular podcasts such as "Couch Whispers" by bloggers Leonie-Rachel Soyel and Sinah Edhofer.
Like Joyn, Netflix or Amazon Prime – but only for the ears
FYEO can be experienced in different stages: Completely without registration and absolutely cost-free the user can enjoy the free-available Podcasts from Germany, Austria and from all over the world. The premium format includes the "FYEO Originals" for €4.99 per month, which promises a next-level listening experience. Here, the highlights are the unique audio blockbuster formats, which are created as a "rebirth of the radio play in the spirit of an HBO series" in cooperation with a large network of authors, producers and artists.
FYEO, the new app for audio entertainment is available starting today as an app for iOS and Android. Further information can be found at www.fyeo.de .
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