​24.08.2024

FRECHES GOLD: Golden Claim from Cologne and the creative agency Keck & Frech from Düsseldorf establish a joint unit

by Eyes & Ears of Europe

“For six years, Golden Claim has been a specialist in moving images and emotional visuals. Our roots lie in on-air and online promotion for leading television networks—a market that has been subject to fluctuations and transformations for years. Naturally, it’s logical to explore new business areas, and a joint unit with Keck & Frech makes this possible,” says Rüdiger Braun, founder and Co-CEO of Golden Claim.

“Our strengths lie, among other things, in campaign conception, copywriting, graphic design, and illustration. While we also cover the areas of moving images and animation, this is where we want to bring in even more expertise,” says Björn Reichhard, CEO of Keck & Frech. “We want to deliver optimal results in every discipline. We call ourselves the best creative agency in the world—of course, there’s a big wink behind that, but our high standard for our work is undeniable, and that’s a good thing. That’s why we’re partnering with Golden Claim. We want to stage, film, edit, sound design, and animate our shared ideas at a high-quality level,” adds René Simon, another CEO of Keck & Frech.

“It’s great that there’s another best creative agency, namely Golden Claim. We bring design worlds and brands to life—and we’ve been awarded for it multiple times. The perfect match—Keck & Frech from Düsseldorf and Golden Claim from Cologne: FRECHES GOLD! With our joint unit, we can now engage even more channels for our clients,” summarizes Marc Rhiem, Co-CEO of Golden Claim.

EEOFE: So, FRECHES GOLD is the symbiosis of two leading creative agencies with different creative focuses?

“Exactly—we complement each other perfectly and can think and plan on a much larger scale, balance out downtimes, and adapt to fluctuating market conditions,” replies Rüdiger Braun. “Our clients can only benefit from this—we are much more agile in this alliance, especially when it comes to developing and producing screen design, together we have a whole new level of impact,” says Björn Reichhard. “Plus, it’s incredibly fun to generate ideas in a large creative team and turn them into FRECHES GOLD,” adds Tim Freiwald, Creative Director at Keck & Frech, who originally established the connection between the two agencies.

EEOFE: We’re looking forward to it. The best from Düsseldorf's advertising scene and Cologne's TV scene—such an alliance has never existed before. FRECHES GOLD is sure to shake up the creative market. We wish you the best of luck!