​04.08.2025

Book Tip: No Ads Please

by Eyes & Ears of Europe

Rémi Babinet, founder of BETC, one of the world’s leading advertising agencies, offers an insider’s view on creativity, leadership, and storytelling in No Ads Please. The book spans more than 1,000 pages with 950 illustrations, documenting the agency’s most notable campaigns for brands including Evian, Lacoste, Air France, and McDonald’s.

Through short, offbeat essays, Babinet explores the challenges of creating a universal narrative in a constantly changing visual and linguistic landscape. Beyond advertising, the book provides a deep dive into the intersections of art, photography, film, design, music, architecture, and business, reflecting the breadth of creativity at BETC.

Babinet’s reflections on creative leadership reveal how he balances artistic sensibilities with business pressures, shaping BETC itself as a creative project. Rich with anecdotes, field notes, and insider insight, No Ads Please is both a practical and inspiring resource for anyone fascinated by the world of advertising and the broader creative industries.

About the Book: https://www.pasdepublicitemerci.com/