​04.06.2025

Book Tip: Directing.Commercials

by Eyes & Ears of Europe

In the fast-paced, high-stakes world of commercial production, directors are expected to deliver big ideas, tight execution, and flawless results – all within minutes of screen time. In Directing.Commercials: The Art & Craft of Commercial Filmmaking, director Marc Schölermann condenses two decades of experience into one accessible, honest, and hands-on guide. Schölermann, who has directed more than 500 commercials for international brands, explores what makes an ad not just good, but unforgettable. He breaks down the creative process – from shaping storyboards to directing actors – while offering practical advice on how to work with agencies, manage client expectations, and stay creative under pressure. The book also features exclusive interviews with key industry voices, including agents, creatives, and producers, offering a broader perspective on how commercials come to life. It’s not just about directing on set – it’s about navigating relationships, pitching ideas, and understanding how brands think. Whether you’re a young director looking to break into the field or a seasoned creative wanting to sharpen your storytelling instincts, Directing.Commercials is a must-read. It’s equal parts inspiration and toolbox.

Get the book: amazon.de/directingcommercials