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4 Things You Can Still Learn About Digital Brand Management

​Published at 18.03.2019 by Eyes & Ears of Europe

Brands have long since ceased to be just a name and a promise of quality. In an increasingly digital network society, brand management must be rethought. Products and services promise unique services - brands fulfil needs and desires. Effective brand management is about relationships, trust and values. The more we know about the relevant needs and wishes of our users, the better the chance for the brand to remain significant for people, even in times of rapid change.

BDA Creative Gives 3sat The First Redesign In 15 Years

​Published at 20.02.2019 by Eyes & Ears of Europe

Since 5 February 2019, the cultural and scientific programme, which is the joint responsibility of the public broadcasters ZDF, ORF, SRF and ARD, has been presented in a new look, developed by BDA Creative.

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