Eyes & Ears eNews 06-2016

'Sportschau' has a new look developed by BDA Creative

Eyes & Ears of Europe

For the start of the European Football Championship, the 'ARD Sportschau' got a new look. The new appearance was developed by BDA Creative. The experts in branding, communication and on-air promotion were able to prevail in the pitch and have redesigned the appearance of the entire programme brand: from the logo and broadcast design for the TV show to graphics for special sports events and TV studios to web and mobile design.

The key visual is the iconographic figurative mark, the so-called "S-shape". It embraces the logo of the respective events, thus creating a strong link between 'Sportschau' and the respective organizer brand such as UEFA EURO, Olympia and the Bundesliga. The "S-shape" is also in the infographics for the branding element.

"We want to make the vitality and versatility of the brand 'Sportschau' tangible. Therefore, the S-shape interacts with any major event within an appropriate environment. For the EURO it is a stadium, at Olympia the venue Rio will play a role."


Client: Creative Director / Head of ARD Design and Presentation: Henriette Edle von Hoessle. Agency: BDA Creative Munich, Creative Director: Tim Finnamore, Strategy: Philipp Wundt & Benjamin Kerneck. Sound Design: Trevista audiodesign

For more information visit http://www.bdacreative.com/de/node-550c0c8fc66dc/sportschau.html

FilmTonArt 2016

Eyes & Ears of Europe

On Friday, 24 June 2016, the FilmTonArt at the BR-Funkhaus in Munich is all about music and sound in the media.

Since 2009, FIlmTonArt offers diverse topics and starting points on the subject of film music. Artistic aspects, musical challenges and current trends are the focus in workshops, panels and panel discussions. Illustrative answers and background stories were already given by well-known participants such as Oscar winner Florian Henckel von Donnersmarck, Giorgio Moroder, Howard Shore, Caroline Link, Michel Legrand, as well as Sir Peter Jonas, Klaus Doldinger, Dominik Graf, Florian David Fitz. At the central industry event in Germany, composers, sound designers, filmmakers and cineastes meet.

This year the FilmTonArt Forum will take place for the first time. During a kind of speed-dating, newcomers have the opportunity to meet experienced professionals and to ask them questions.

Further information and the programme at http://www.br.de/unternehmen/inhalt/filmtonart/programm/index.html

'SchoolsON' - ProSiebenSat.1 calls for student competition

Eyes & Ears of Europe

Under the motto 'SchoolsON' ProSiebenSat.1 has just launched a video contest for young people. The contest is supported by the German Children and Youth Foundation.

12- to 20-year-old are asked to produce TV and online contributions alone or in groups. Students can submit their contributions at www.schools-on.de until 31 July 2016 The clip with the best ideas will be broadcast on ProSieben. Other prizes include a studio visit with "Taff", "Galileo" or "Newstime" as well as technology packages with hardware and software.

What contributions win will be decided by a jury consisting of prominent faces like Annemarie Carpendale, Dieter Kronzucker and Funda Vanroy. The winning entries will be determined in the age groups 12-15 years and 16-20 years.

Dr. Heike Kahl, Executive Director of the German Children and Youth Foundation "'SchoolsOn' gives young people space for creative development and allows us to better understand the content and themes concerning young people. The students can discover their own talents that they might have previously not known about. With the ability to participate in the competition as a class, we promote a sense of community and team spirit. "

"With 'SchoolsOn` we want to inspire young people to deal with media literacy. The competition provides numerous links for schools to offer youth-friendly digital education - both in lessons as well as in project work. Whether politics, society, sociology, science or mathematics - specialized topics can shed new light on the media. We want to arouse young people's interest in general topics "said Dr. Edmund Stoiber, retired Prime Minister and the Chairman of the Advisory Board at ProSiebenSat.1 Media SE.

The 'SchoolsOn' initiative is part of the current focus on 'Digital Education' of the Advisory Board of the ProSiebenSat.1 Group.

Additional criteria and information about the competition at www.schools-on.de

HAWK Designschau 2016

Eyes & Ears of Europe

Until 25 June the HAWK Design Department is showing the best projects of the last year during the 'Designschau'.

Presented are master as well as bachelor theses and term projects. There are conceptual, moving, visual, surprising and technical things to see. The exhibition is open Monday through Friday from 9 AM to 8 PM.

At the end of the Designschau the Designkiosk will take place. Here, all the students of the HAWK Design Department had the opportunity to enter their projects. These will be sold from 23 to 25 June 2016, 12 PM to 7 PM, in House A.

Address: HAWK Hildesheim, Renatastraße 11, 31134 Hildesheim

Further information at http://www.hawk-hhg.de/aktuell/default_213497.php

Personnel note: Andrea Bednarz & Gabi Madračević

Eyes & Ears of Europe
Andrea Bednarz & Gabi Madračević

Andrea Bednarz, the former co-CEO of the Munich design agency Luxlotusliner, has recently left the company at her own request. "After these great and successful years, it is now time for me to take on new challenges," Andrea Bednarz reasons the decision. Andrea Bednarz will continue to serve as creative director on national and international media projects in the future. Gabi Madračević, now sole managing director of Luxlotusliner GmbH, commented on this step: "I thank my partner for the successful contribution she has made to the success of the company and wish her all the best for the future."

Exhibition tip: 'Sneakers. Design for fast feet'

Eyes & Ears of Europe

Left: Sneakerking, Almost too rare to wear - Insect Butterflies, 1/2008, Agentur: Leo Burnett GmbH Frankfurt am Main, Foto: Marcus Caviola, Flachdruck, 59,7 x 44 cm, © Leo Burnett GmbH Frankfurt am Main
​Right: Yoske Nishiumi (Design) für Onitsuka Tiger, KOI Morphing, Berlin, 1/2008, Poster,
100,0 x 70,0 cm, Agentur: KoiKlub, Foto: Kai von Rabenau, © Kai von Rabenau

Until 28 August 2016 the MKG – Museum für Kunst und Gewerbe in Hamburg is showing the exhibition 'Sneakers. Design for fast feet'.

Sneakers first attracted widespread attention in 1985 when they became associated with youth and hip-hop culture. It was also the year in which Joschka Fischer wore trainers when he was sworn in as environment minister for the State of Hesse.

Sneakers have surreptitiously evolved from special-purpose sports shoes and quietly sneaked into the midst of our society. They have become a worldwide phenomenon and a vital accessory for the modern city-dweller. Some dozen major brands – and hundreds of lesser ones – are in competition to find favour with consumers. This struggle is being conducted less and less through price wars and is instead being fought by other means: in the battle for hip design and a cool image. Of course, there are still shoes for particular types of sport but these days a more important market is street shoes, which appear in series, have “names”, and are often only brought out in limited editions, accompanied by elaborate advertising campaigns.

Charting the astonishing rise of the trainer over the last thirty years, the exhibition 'Sneakers. Design for Fast Feet'looks at this seminal piece of footwear, which serves as a fashion statement, providing a splash of colour in our daily lives. As the first major show on the subject in Germany, it examines the phenomenon of sneaker culture from a variety of angles, shedding light on its importance in youth culture, its design, the marketing strategies adopted by its manufacturers, and the collector scene. There are a total of around 250 exhibits on display, including some 120 pairs of shoes – historic examples worn by famous sports stars, constituting a selection of prized items from private collections. Designers and customizers like Sebastian Thies and Henriette Wagener have their say and collectors give short accounts of their proud conquests. Also on show are around 120 posters and promotional print materials from around the world, created by young designers and mostly distributed by large agencies – often ones with an international presence – as well as a series of commercials.

'Sneakers. Design for fast feet' until 28 August 2016 at the MKG, Steintorplatz, D-20099 Hamburg. Opening hours: Tuesday, Wednesday and Friday through Sunday from 10 AM to 6 PM, Thursday from 10 AM to 9 PM, closed on Monday.

More information at http://www.mkg-hamburg.de/en/exhibitions/current/sneaker.html

Book tip: 'STORY NOW'

Eyes & Ears of Europe

"In a country where the average citizen visits the cinema 5 times a year, reads four novels, watches TV five days a week and uses his smart phone 30 times a day, it makes sense to investigate what media changes mean for storytelling" it says in the preface to 'STORY NOW – A manual for digital storytelling'

The fact that the media industry is undergoing change is not new and was actually always like that. But especially with the digitization a variety of challenges will open up. The media industry is under increasing pressure: all content must be available always and everywhere. But not only the ways of distribution and revenue models, also offers themselves and their production changes.

STORY NOW is a practical handbook for all who wish to get involved in the digital dimension of their media projects - from conception to production to application. The focus of the publication is the following questions: When does it make sense to pursue a media and cross-platform approach? What narrative possibilities are offered by the digital world? What do new narrative possibilities mean for the design of media services? How are innovative projects presented? And how are promising projects funded?

The German 208-page book 'STORY NOW - A Manual for digital storytelling' is available in bookshops for €24.90. For more information visit http://www.story-now.de/