Book Tip: Advertising and the Transformation of Screen Cultures

Advertising is omnipresent – on social media, in TV commercials, in cinemas, or embedded in streaming services. But how has audiovisual advertising evolved? What role does it play in our culture and perception of brands? These questions are at the core of the English-language book Advertising and the Transformation of Screen Cultures by Bo Florin, Patrick Vonderau, and Yvonne Zimmermann. More