10 October / Munich

"Creativity is when people come together" is the tagline of the EYES & EARS 2022. After two years of e-Edition, the annual branch highlight will once again take place in presence. At last, a day with networking, know-how and condensed inspiration in a personal atmosphere is possible again. At the EYES & EARS, not only media professionals meet to find out about the latest trends, innovations and new perspectives in the fields of design, promotion & marketing for media and entertainment brands from all over Europe. Young talents are also represented here and show their promising study or graduation projects on stage at the New Talents. In the evening, Eyes & Ears of Europe will honour particularly creative, innovative or effective design, promotion and brand communication measures of the year with the International Eyes & Ears Awards for the 24th time. The programme will be rounded off by a cosy evening with colleagues. 

Corinna Kamphausen, CEO Eyes & Ears of Europe, Köln

PROGRAMME

Programme

MASTER

CLASSES

Drawing means Understanding

Prof. Michael Coldewey, Filmmaker, Executive Producer & VFX Supervisor, Munich

Once you have drawn something, you never forget it.

In the Masterclass I will show you how to draw the most interesting motif in the world: The Human Being. Since we love stories with - and about - people, we also want to see and understand them. So let's draw them!

As participants you will learn how easy it is to put the human head on paper and how to create different characters with small variations. How easily the human body can be captured with pencil, brush and digital pen.

AI and Machine Learning: Save time with new features in Adobe Premiere Pro

Kerstin Ebert, Software Quality Engineer Adobe, Munich

Kerstin Ebert has been working as a Software Quality Engineer at Adobe since December 2020. She is part of the Sensei team, which is responsible for the development of machine learning and AI-based features for Premiere Pro. From 2010 to 2017 she worked as a Video Team Lead at Jimdo in Hamburg, then as a freelance cinematographer and video editor in New York and Hamburg, mainly working on camera and/or editing on short films, music videos and image videos.

Editing the Netflix series "How To Sell Drugs Online (Fast)" with Adobe Premiere Pro

Rainer Nigrelli, Film Editor

In this session, film editor Rainer Nigrelli gives you an insight into the editing of the Netflix series How to Sell Drugs Online (Fast).

Own your brand with Kabood – Kickstart creativity. Maintain consistency.

Martijn Wolff, Partner Kabood, Amsterdam
Thijs Albers, Sr. Projectmanager Kabood, Amsterdam

Strategy decks, style guides, design systems. Logo's, fonts, colours. Tone of voice and templates. Icons, images and videos. Are you in total control of your brand assets?

When managed well, brands become the most valuable asset of your company. Kabood is the brand management tool that keeps everything from your brand together. It gives your marketing team control over your entire brand from one single place. So you can spend your precious time creating your next campaign.

Kabood is created for marketeers by brand designers. To make sure that strategy and creativity are executed to perfection. It is based on the knowledge and experience that comes from the thousands of hours we spend creating brands.

In this interactive presentation we want to show you why we created Kabood, how this works for brands in a branded house environment, house of brands, single brand or production house with many content brands. Then we’ll show you in a live session how it works to show what it can do for you.

3D audio is more immersive - but where exactly is the added value now?!

Martin Rieger, Immersive Audio Creator, Munich

There's a breath of fresh air for the ears: 3D audio is getting a huge buzz with Apple's new products, Dolby Atmos and ASMR videos on YouTube. But what's the point of being more "immersive"?! So here's an end to buzzwords and time to show the real added value.

Because in the end, it's not just hype, but rings in the next evolutionary stage of listening. Even with standard headphones, it is now possible to experience 3D audio technology from home.

But how can immersive audio now be used in the media, for example in marketing, broadcast or metaverse? What there is to know, how it all sounds and what exciting applications there are and will be.

CONFERENCE

Video marketing or: why am I missing my bus on #SocialMedia? (DE)

Patrick Klingberg, Digitaler Architekt, Hamburg Jens Neumann, Creative Consultant _ B(r)and Manager Speaker, Bremen

What a bus has to do with social media & your video content and why you will never miss it again after this talk: THAT is what Jens and Patrick will explain with their #TopInsights about content creation and distribution in the form of smart marketing in the digital age.

Designing better futures (EN)

David Bailey, Executive Creative Director, Magnetic

David will share observations on how the next generation are helping reset our creative culture. And why a strong focus on purpose, diversity and empathy will help shape a more meaningful and creative world, for everybody.

Somewhere between uncharted territory and metaverse: AI in practice (DE)

Stefanie Valdés-Scott, Leiterin Politik & Regierungsbeziehungen EMEA Adobe, Munich
Julian A. Kramer, Head of Heads - Director University Partnerships & Thought Leadership CEE Adobe, Munich

Deep fakes are appearing more frequently and in very different contexts in our everyday lives. With ever-improving AI applications and social media propagation, it has never been easier to create and spread disinformation. As manipulated photos, videos and audios can significantly damage trust in media and politics, the entire ecosystem of consumers, industry, policymakers and academia is needed and challenged to combat online disinformation. Stefanie Valdés-Scott, Head of Policy & Government Relations at Adobe, presents the Content Authenticity Initiative and the work around the development of an open technical standard for audiovisual media authentication (C2PA).

From cult to mainstream movie brand. The redesign of Germany's biggest movie channel TELE 5 (EN)

Jan Leitz, Senior Manager Creative Solutions Warner Bros Discovery, Munich
Marco-Paul de Jeu, Strategy Director CapeRock, Amsterdam

TELE 5 is more than you think. It is the No. 1 movie channel with the most films on German free TV. More than anyone else, we look beyond Hollywood and show previously undiscovered film gems from all over the world. In doing so, passionate curation in distinct genre diversity of films is particularly important to us - because we have fiction in our blood

TELE 5 is the individualist among TV stations that stands out from the crowd with a strong character and invites all viewers to celebrate shared television moments with us. Coming from a niche, cult positioning the brand has opened up to a new, mainstream audience with its rebrand.

In this presentation Jan Leitz and Marco-Paul de Jeu will share all the insights from the rebrand, from strategy to screen.

CUTTING

EDGE

EYES & EARS Cutting Edge 2022 (EN)

Barbara Simon, Creative Director, Munich

Fasten your seatbelts, here we go again! With a whirlwind ride around the globe presenting the best in creative work in the various disciplines, platforms, and technologies with the not-so-simple goal of capturing the consumer’s attention, pulling at his heartstrings, and leaving him in awe through extraordinary storytelling, execution, or out-of-the-box thinking.

More speakers & topics will follow shortly.
(DE): These presentations will be in German. Simoultaneous translation into English available.
(EN): These presentations will be in English.

Venue

hbw ConferenceCenter

Haus der Bayerischen Wirtschaft

Max-Joseph-Straße 5

80333 Munich

Germany

Route

Speakers

Patrick Klingberg

Digitaler Architekt, Hamburg

Jens Neumann

Branded Content Coach, Bremen

David Bailey

Executive Creative Director, Magnetic

Stefanie Valdés-Scott

Leiterin Politik & Regierungsbeziehungen EMEA Adobe, München

Julian A. Kramer

Head of Heads - Director University Partnerships & Thought Leadership CEE Adobe, München

Jan Leitz

Senior Manager Creative Solutions Discovery Communications Deutschland, München

Marco-Paul de Jeu
Strategy Director CapeRock, Amsterdam

Barbara Simon

Creative Director & Markenberaterin, München

Martijn Wolff

Partner Kabood, Amsterdam

Thijs Albers

Sr. Projectmanager Kabood, Amsterdam

Martin Rieger

Immersive Audio Creator, München

Rainer Nigrelli

Filmeditor

Prof. Michael Coldewey

Filmmaker, Executive Producer & VFX Supervisor, München

Design partner

Event partners

Media partners