'Engaging your audience with a dynamic brand'

12.10.2017 / Eyes & Ears Summit, Lambie-Nairn
Eyes & Ears of Europe

How are you future-proofing your brand’s relevance? How will you retain and grow your target audience?

We live in a time where the smallest brands can out-manoeuvre and out-smart the biggest companies in the world. Being big doesn’t guarantee safety like it used to. Today, it’s all about being agile, responsive and adaptable. It’s about engaging with a more dynamic and younger audience. And the only way to do it is with a dynamic brand.

But where do you start? At a time where there is such focus on the bottom line, we think the opportunity to meet and listen to industry thought-leaders and peers is vital.

Join Eyes & Ears of Europe for an event with dynamic brand pioneers Lambie-Nairn in Munich. A day of lively discussion and networking opportunities with leaders from TV, [Online] Content Marketing, Brand Strategy, Design Thinking and Business Transformation.

Topic highlights include:

  • Start-ups vs. grown-ups: What can large, established brands learn from start-ups? With years of experience in senior marketing positions at Absolute Vodka and LEGO, Franz Drack helps companies with design thinking, strategy and brand experience design
  • Strategic Planning: How leading mass media company ProSiebenSat.1 are developing multiplatform storytelling and successful, customer-focussed brand communications
  • Going viral: How RTL II combined the best of online gaming, TV and social influencers for a campaign that surpassed all expectations

We look forward to welcoming you with our partner hosts, Lambie-Nairn, at: Dayloft, Zündappbogen 13, 81671 Munich on the 12th October.

This Eyes & Ears Summit is aimed primarily at people working in marketing, brand management, design, media and communications who want to find out more about this topic.

The seminar language will be English. There will be plenty of opportunity to chat in either German or English in-between presentations.

Diese Firmen präsentieren:

Eyes & Ears of Europe
Eyes & Ears of Europe
Eyes & Ears of Europe
Eyes & Ears of Europe
Eyes & Ears of Europe
Programme: Thursday, 12 October 2017



BastianLindberg, Reg. Director Germany Lambie-Nairn, Munich

Corinna Kamphausen, CEO Eyes& Ears of Europe, Cologne


Dynamic audiences – dynamic brands? What youngaudiences want

Stefano Semeria, Head of youngaudience department SRF, Zurich


Strategic Planning – an absolute must for successful,future-oriented communication

BernhardOberlechner, Vice President Concept and Strategic Planning ProSiebenSat.1 TVDeutschland, Unterföhring

Stephan Fischer, Senior Strategic Planner ProSiebenSat.1 TVDeutschland, Unterföhring


Using wit & creativity to create emotionalconnections

Graeme Haig, Design DirectorLambie-Nairn, London

​13.30Lunch break

Smart disruption at scale

Franz Drack, Senior Consultant diffferent, Munich


TV meets social media – a case study: 'The Walking Dead' on RTL II

Kristina Wiesner, Head of Marketing, Creation & Advertising RTL II, Grünwald



Summary/ Final Discussion

​16.30End of the event
​17.00​Get together


Dynamic audiences – dynamic brands? What young audiences want

Public broadcasters need to connect with youngaudiences – a tough challenge, now more than ever: fast changing consumptionhabits and tastes, a polymorphic digital environment, increasing competition. Sowhat do you need to succeed? New technology? Personalisation? Or maybesomething else? Rising to the challenge, SRF (Swiss Radio and Television) hascreated a specialised department headed by Stefano Semeria, who will share hiskey insights and learnings.

Stefano Semeria

Head of Young Audience Department

SRF – Schweizer Radio und Fernsehen, Zurich

Stefano holds a master’s degree fromthe Film and TV School in Potsdam-Babelsberg. He has worked as programmeplanner for ARD, and as Head of Programming for RBB – both German publicbroadcasters – before being appointed Head of International Format Research forProSiebenSat.1, one of Europe’s leading commercial media groups. Later on, Stefanofounded allscreenz, an R&D company specialising in online strategies and advisingbroadcasters across the world. He started working at SRF(Swiss Radio andTelevision) as Head of TV Programming and was later tasked with building a new departmentas Head of Young Audience Programmes.

Strategic Planning – an absolute must for successful,future-oriented communication

Strategic Planning is a must for everybig, international advertising agency – using the audience perspective tovalidate branding and communications, and ensuring real relevance in the targetmarket. More than that, if applied in the early development stages of newproducts, formats or brand extensions, Strategic Planning can predict futuresuccess or necessary adjustments. Find out how ProSiebenSat.1 are using thisprocess and why it is vital for modern and future-oriented communicationapproaches like multiplatform storytelling.


Vice President Concept and Strategic Planning

ProSiebenSat.1 TV Deutschland, Unterföhring

Bernhard studied sociology, social psychology and business management atLMU Munich and UC Berkeley, California. He started his career in thecommunications industry as a Copywriter/Conceptioner at DDB Berlin before movinginto Creative Director and Brand Consultant roles at various major German and internationalagencies. His mission: bringing together strategy, creative expression andbrand development. In 2012, he started working as Creative Director at CreativeSolutions, the internal creative agency of ProSiebenSat.1, before becoming VicePresident Concept and Strategic Planning in 2017. Bernhard is also a regular contributorand commentator in the press for different magazines such as Brand1, Mare andAmerica Journal.


Senior Strategic Planner

ProSiebenSat.1 TV Deutschland, Unterföhring

Stephan has a degree in media studies from TU Ilmenau with a focus on Marketing,Media Law, Strategic Corporate Management and Innovation Management. In 2006, hestarted his communications career in business development, working for AimaqRapp Stolle (today Aimaq von Lobenstein/Saint Elmo's). Between 2007 and 2016, Stephenheld different planning positions at agencies like Heye/DDB, Kolle Rebbe andJung von Matt. He also gained experience as Marketing Manager in the energysector. He joined ProSiebenSat.1 in 2017 and is currently working as Senior Strategic Plannerat the company’s internal creative agency, Creative Solutions.

How to use wit andcreativity to create emotional connections

ARTEis Europe’s leading culture channel, broadcasting a diverse range of content.However, it was often perceived as niche, intellectual and “high brow”. This isthe story of how brand agencies Lambie-Nairn and The Partners helped ARTE usewit and creativity to attract a new demographic without alienating its existingaudience.

Graeme Haig

Design Director

Lambie-Nairn, London

Graemegraduated from Duncan of Jordanstone College of Art and Design in 2001, havingwon a D&AD Student Pencil and a year’s placement at the BBC. Soon after, hejoined Lambie-Nairn, where he has worked since. Since joining Lambie-Nairn,Graeme has been responsible for a wide range of projects, including clientslike Hotels.com, FIFA, JLL, Aviva and O2.His work on The Business Channel was awarded with the Gold Lion atCannes. More recent awards include the BBC Story of Now, ARTE and the OlympicChannel.

Smart disruption atscale

Canbig, established brands really learn from start-ups and apply their ingredientsfor success? Do we have to reconsider how we are working with trends, ouraccess to innovation management, and the ways we work with each other? Thepresentation uses industry examples to provide potential answers and solutionsto these questions.


Senior Consultant

diffferent, Munich

FranzDrack started his career at Coca-Cola and L'Oréal before joining Absolut Vodkain 2004 and becoming Global Marketing Director in 2013. During his time, thebrand successfully put digital and experiential marketing at the core of itsbrand building model and launched impactful campaigns to attract millennials,among them 'Absolut Greyhound' and 'Transform Today'. After two years with LEGOas a Brand Director, Franz is now working for diffferent, helping companieswith design thinking and strategy, as well as brand experience design.

Tina Wiesner, RTL2

TV meets social media – a case study: 'The Walking Dead' on RTL II

Thehit series 'The Walking Dead' provides the free to air channel RTL II with amassive opportunity to reach out to the fans. To promote the 6th season, thechannel wanted to do something different, increase awareness and credibility.The idea for “Apocalypse live” was born. Find out how RTL II combined the bestof online gaming, TV and famous social influencers to create a campaign thatexceeded all expectations, and what the channel learned about its audience in theprocess.

Kristina Wiesner

Head of Marketing, Creation & Advertising

RTL II, Grünwald

Kristina Wiesner has been Head of Marketing, Creation & Advertising at RTL II since 2015. She is responsible for the creation and management of all advertising, image promotion and design activities as well as for brand management for the stations RTL II and RTL II YOU. These activities include, among others, the conceptualisation and production of campaigns, trailers, graphics, print and online advertising, the strategic promotion planning as well as the implementation and monitoring of the corporate identity and corporate design. Wiesner is also in charge of the station’s image editing department, which takes care of production and procurement of all format shoot and event photo material. As a creative producer, director and copywriter, she was formerly responsible for advertising projects and campaigns for such companies as amazon, Gräfe und Unzer, TNT, Discovery, RTL, ServusTV, Disney and VOX. At VOX Wiesner completed her traineeship for On-Air-Promotion & Design in 2011.


Programm (PDF)

Anmeldeformular (PDF)

Anmeldeschluss: 6. Oktober 2017


FürIhre verbindliche Teilnahme senden Sie das ausgefüllte Anmeldeformular bitte biszum Anmeldeschluss als Scan per eMail anacademy@eeofe.org oder per Fax an +49 221 60605711.


  • €185 für Eyes & Ears Mitglieder
  • €220 für Nichtmitglieder