Book Tip: The Brand Gap

​Published at 24.03.2024 by eyes&ears

The Brand Gap by Marty Neumeier shows how the fusion of strategy and creativity makes brands irresistible. It shows ways in which brands can redefine themselves. Within two hours of reading, the book offers valuable insights that can fundamentally change your perspective on branding. The book is ideal for those who want to gain a deep understanding of the mechanics of successful brands.