Companies have to tell stories

​Published at 11.03.2019 by Eyes & Ears of Europe

Successful companies like Apple, Google, Tesla or Red Bull not only tell good stories, they live a good story. Stories are able to turn brands into myths. In his lecture at the event "Storytelling & KI - from Aristotle to Alexa", Prof. Dr. Michael Müller wants to explain the background for the meaning of storytelling. In addition, the narration researcher will also explain what constitutes a good story and how other narrative methods, such as "storylistening" and "storydoing" work.