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New, cross-media connection between TV and mobile: RTL II links "Berlin - Day & Night" and THE DOME on IGTV
Published at 22.03.2019 by Eyes & Ears of Europe
On 30 November 2018 RTL II brought its music show THE DOME back on stage. To promote the event, the channel launched a cross-media combination of TV and IGTV, the video application of Instagram, with a special of its reality soap "Berlin – Day & Night".