From a satellite dish to the multicoloured ball – The SAT.1 brand development from 1984 until today

​Published at 02.08.2021 by Alexandra Runden, Eyes & Ears of Europe

When did the "Programmgesellschaft für Kabel und Satellitenrundfunk" (Programme Company for Cable and Satellite Broadcasting) become SAT.1? Which changes eventually led to the multicoloured ball? And how did claims and jingles change during this time? These and many other questions were answered by André Otto, Creative Director Design and main designer responsible for the SAT.1 brand, Michael Sundermann, Head of Art and Design ProSiebenSAT.1, and Paul Taylor, Head of Audio and Creative Director ProSiebenSAT.1. In addition, former Creative Director Ulla Gessner commented on the development. Here is part 1 of the series "Brand development over time" on the occasion of the 25th anniversary of Eyes & Ears of Europe.