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4 Things You Can Still Learn About Digital Brand Management
Published at 18.03.2019 by Eyes & Ears of Europe
Brands have long since ceased to be just a name and a promise of quality. In an increasingly digital network society, brand management must be rethought. Products and services promise unique services - brands fulfil needs and desires. Effective brand management is about relationships, trust and values. The more we know about the relevant needs and wishes of our users, the better the chance for the brand to remain significant for people, even in times of rapid change.