Eyes & Ears eNews 11-2017
'Guardians of Heritage - Hüter der Geschichte' - HISTORY produces 360° campaign
On November 26,2017 at 9.50 p. m., pay-TV channel HISTORY will premiere the self-produced, three-part documentary' Guardians of Heritage - Hüter der Geschichte'. The series deals with the explosive topic of cultural destruction and explores the question of how people can preserve their cultural identity. For this world premiere, HISTORY has produced a 360° campaign, which is on-air, off-air, online, out-of-home and placed on social media channels.
The task for HISTORY was to develop an integrated campaign that is highly recognizable and reaches viewers on all channels. Even if German actors support the documentary' Guardians of Heritage - Hüter der Geschichte' as ambassadors, it should not be them, but the Guardians of History - people committed to the protection of culture worldwide.
The idea for the campaign came from an experience during the filming of the documentary: "We met Syrian children in the refugee camp Zaatari/Jordan, who were born there and know their Syrian homeland only from stories. Because of war and destruction, they are completely cut off from their cultural roots just a few kilometres beyond the Syrian border," says Florian Kemeter, Senior Marketing Manager, A+E Networks. The idea for the campaign key visual was born from this: a crumbling foundation on which a young person stands symbolises cultural heritage and identity. If it breaks, man falls into the bottomless world, without any roots.
The challenge in implementing the campaign was to explain the theme: Why is it so important for all of us when our cultural heritage is in danger in various places around the world? "We try to solve this problem, for example, with drone and factual videos on specific locations, which we have produced in the appropriate format for online and social media channels. Or through web videos with Dr. Sascha Priester, lecturer at the Ludwig-Maximilians-University of Munich and former editor-in-chief at P.M. History. He answers questions in a well-founded and entertaining way, such as: "Where does the term culture come from? What is cultural heritage? What do we do to people with the destruction of culture?", comments Kemeter.
The campaign was implemented in-house with the support of external agencies:
HISTORY: Florian Kemeter, Senior Marketing Manager, A+E Networks
Print motif: Weeks
Website: MOKOM 01
Digital advertising media: brainagency
Further information on 'Guardians of Heritage' can be found at www.history.de/guardians
Trailer on https://www.youtube.com/watch?v=xdTNTpX3p9k
UMBRUCH with new website
The Munich-based creative agency for corporate motion and interactive design UMBRUCH has recently launched a new website.
The aim was to present selected projects in an expressive and contemporary way. That's why UMBRUCH decided to go for a responsive site - based on html 5/CSS3, Bootstrap, jQuery and Wordpress CMS. The website focuses on the individual projects, which are staged with striking visuals and moving images. "The most important content is placed on a OnePager. It is clear, simple and quick to grasp", says Ralf Strohmeier, Brand Director at UMBRUCH. The design and programming were done by UMBRUCH themselves.
Further information on www.umbruch.tv
'CHECK 24 Doppelpass' broadcasts from new studio
Since the beginning of November 2017, the successful SPORT1 format 'Der CHECK24 Doppelpass' has been broadcast from a new studio at Munich Airport.
The new studio at the Hilton Munich Airport Hotel offers an impressive atmosphere with extended media staging areas with a total of six monitors and a large video screen. On the screens - including four of them installed in a circular arrangement directly above the panel discussion - the Bundesliga highlights in particular will be integrated much more succinctly. The focus of the new set design is on the discussion round with moderator Thomas Helmer. Due to the high demand for tickets for Germany's most famous football talk on Sunday, the seating capacity in the lobby of the Hilton Munich Airport Hotel was also increased. The' Doppelpass' - a typical bright and open look with up to 17-metre-high Californian palms as an eye-catcher - was retained when the new set was implemented.
"The soul of the 'Doppelpass' with its atmosphere is naturally preserved: the focus is on the competent, emotional and entertaining discussion with the protagonists of German football, to whom we are now offering an even more attractive stage. Studio viewers also have an even better view of their Doppelpass", says Dirc Seemann, editor-in-chief and Director Content at SPORT1.
The 'CHECK24 Doppelpass' has fascinated the fans since 1995: From 11 a. m. to 1 p. m. the football nation meets on Sundays with presenter Thomas Helmer, the experts Thomas Strunz, Armin Veh and Marcel Reif, star guests from the Bundesliga and renowned sports journalists.
Further information on 'The CHECK24 Doppelpass' can be found at http://sport1media.de/formate/der-check24-doppelpass/
Best Short Film Wanted - 13th Street Shocking Short Award 2018
By 31 January 2018, young filmmakers will be able to submit their short films for the 13th Street Shocking Short Award.
In the summer of next year, 13th Street will award the renowned short film prize to a young director for the 19th time. The winner of the first Shocking Shorts Award in 2000 was today's Oscar-winner Florian Henckel von Donnersmarck. With this competition, the pay-TV channel for Thrill & Crime enables the winner to participate in the Universal Filmmasters Programme. Here, the winner can acquire know-how and international experience at Universal Studios in Hollywood. In addition, the award-winning film and the finalists will also be featured on 13th Street's primetime TV programme.
The short film has to be in the genres of action, crime fiction, thriller, mystery or horror. The short film must be German-language, not older than two years and no longer than 30 minutes.
Further information and registration forms at http://www.13thstreet.de/news/13th-street-shocking-short-teilnahme
Exhibition tip:' Robert Frank'
Until 21 January 2018, the Albertina in Vienna is showing the exhibition 'Robert Frank'.
The Americans, a group of photos shot by Robert Frank between 1955 and 1957, made photographic history: these works, which Frank took on a series of road trips through the United States, illuminate the post-war “American way of life” in grim black and white, revealing a reality of pervasive racism, violence, and consumer culture. Due to his images’ failure to uphold America’s self-image at the time, it was at first only possible to publish the synonymous book in Europe. But with The Americans, Robert Frank did ultimately succeed in creating one of the most influential photographic works of the post-war period while also effecting a sustained renewal of street photography.
The Albertina, in its exhibition, is showing selected groups of works that make it possible to retrace Robert Frank’s development as an artist: from his early travel photos to The Americans and on to his introspective late oeuvre, central aspects of his work are placed front and centre.
At the same time, the Austrian Film Museum will be showing a comprehensive retrospective of Robert Frank's filmic work until 27 November: https://www.filmmuseum.at/jart/prj3/filmmuseum/main.jart?rel=de&content-id=1216720898687&schienen_id=150575733526068
'Robert Frank' until 21 January 2018 at Albertina Albertinaplatz 1,1010 Vienna. Opening hours: Mondays, Tuesdays, Thursdays, Saturdays and Sundays from 10 am to 6 pm, Wednesdays and Fridays from 10 am to 9 pm. Further information at http://www.albertina.at/robert_frank