Engaging with the Future: Sinje Matzner and Werner Pastula on SWR's Success in Social Media

In the dynamic world of social media, SWR has recently taken a significant step: By launching its own brand channel on TikTok, the broadcaster aims to excite the younger generation with its video content. In just ten days, impressive results have already been achieved, including over 10,000 followers and several clips with more than a million views. More