Adobe Masterclass

Efficient and creative post-production with Adobe Creative Cloud

In this masterclass Markus Bledowski from framefloor shows how new workflows can make post-production of video more efficient and leave more room for creativity. Be it dynamically fillable motion graphics templates, automatic reframing to other image formats or the sensible use of stock material - today's demands for quality and quantity demand different ways of working and offer new possibilities.

Markus Bledowski from framefloor is a motion designer from Cologne and has been working with Adobe After Effects and Premiere Pro since 1999. His post-production experience ranges from music videos to cinema to the last European and World Cup in football, where he was involved in the creation and enhancement of motion graphics templates. In addition, he works as a freelance lecturer at several universities and conceives visual language, audio-visual dynamics and interactivity.

Typography Masterclass 

Analysing fonts and drawing letters

Over the centuries a variety of font styles has developed, and today the selection of fonts is unmanageable making it difficult to identify styles, distinguish fonts and judge their quality. This workshop shows the participants methods to analyse fonts and to draw letters themselves in a practical exercise.

Lukas Paltram was born in Vienna, studied graphic design in St. Pölten and there discovered his love for calligraphy and typography. To learn all about it, he moved to London in 2008 and started as an intern at Dalton Maag. After his internship he stayed there and developed fonts for HP, Nokia, Ubuntu and Burberry. From his London and Vienna offices, he has since been Creative Director of projects for Amazon, USA Today, BBC and the City of Vienna.