13th International Eyes & Ears Conference
About 250 branch experts from
Programme
| 10.00 | Host Andreas Seitz, |
| 10.05 | Welcome Prof.
Manfred Becker, Chairman Eyes & Ears of Europe, |
| 10.15 | Welcome address Elfi Scho-Antwerpes, Mayor of the City of
|
| 10.30 | Program Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne |
| | Latitude in the design of established media brands |
| 10.40 | ARTE Henri L'Hostis, Head of Network Operations ARTE, Andrea Bednarz, Creative Director Luxlotusliner, Gaby Madracevic, Creative Director Luxlotusliner, |
| 11.00 | echt kabel eins Rainer Heneis, Head of Marketing kabel eins, Unterföhring Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1Produktion, Unterföhring |
| 11.20 | Sat.1 Dr. Claudia
Zellerhoff, Head of Marketing Sat.1, Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1Produktion, Unterföhring |
| 11.40 | 3sat Andreas Reinberger, Head of Presentation 3sat, |
| 12.00 | BR-alpha Jessica Dellbrügge, Head of Print Department/Art Direction BR, Heike Steinbach, Design Coordinator/Art Director for TV BR, |
| 12.20 | Discussion |
| 12.30 | Break |
| | Promotion design: tedious chore or design opportunity? |
| 12.50 | 1 Station, 2 Programmes & 2 Promo-Redesigns Alexander Marchet, Head
of On-Air Promotion, SF, Wim Möllmann, Brand Manager SF, Zurich |
| 13.10 | Complete dozen! Karin Sarholz, Head of Presentation & Programme Design WDR Fernsehen, Cologne Mike Fröhlich, On-Air Design WDR Fernsehen, Cologne |
| 13.30 | Seasonals at SUPER RTL Sabine Eberwein, Managing Director eberweinpardeike, Peter Pardeike, Managing Director eberweinpardeike, |
| 13.50 | Discussion |
| 14.00 | Lunch Break |
| | 2D/3D Animation as a creative option |
| 15.00 | Sweetening advertising breaks with 2D/3D-Animation Chris Vulpi, Managing Director Locomotion, Düsseldorf Frank Petzhold, Senior VFX Supervisor Locomotion, Düsseldorf |
| 15.20 | Descriptive news & information Kevin Blanc, Art Director SF, |
| 15.40 | In the beginning was the lead-in… Christiane Jähnel, Creative Director ACHT Frankfurt visual catering, Frankfurt/Main Simon Mayer, Creative Director ACHT Frankfurt visual catering, Frankfurt/Main |
| 16.00 | Animation
variations in the context of Internet Martin Gassner, Managing Director of Creation Interone Worldwide, |
| 16.20 | Discussion |
| 16.30 | Break |
| | New Kids Marketing, Promotion & Design on the block? |
| 16.50 | New crossmedia challenges or nothing but kids stuff?! Matthias Kappeler, Head of Marketing & Brand Management SUPER RTL, |
| 17.10 | Disney Channel – The football scientists Ralf Gerhardt, Executive Programming Director & Deputy General Manager Disney Channels Germany, Switzerland & Austria, Munich Susanne Lüchtrath, Managing Director of Creation FEEDMEE, |
| 17.30 | Discussion |
| 17.40 | Break |
| | The EURO 2008 in review |
| 18.00 | DAS VIERTE – The other side of football Elmar
Krick, Head of Creation NBC Universal Global Networks |
| 18.20 | SF – For ourselves the best Patrick Arnecke,
Head of Design SF, Cordula
Gieriet, Art Director Sport and Communikations
& Marketing SF, |
| 18.40 | ARD – Team line-up Markus Schmidt, CEO
& Creative Director United Senses, |
| 19.00 | ORF – Imperial football broadcast station Martin Rothmayer, Head of On-Air Promotion ORF, |
| 19.20 | Discussion |
| | Eyes & Ears Special |
| 19.30 | The football task force – How a radio comedy became a TV trailer Chris Böttcher,
Comedian, Volker Jungbäck, Head of Programme Promotion Bayerisches Fernsehen, Munich |
| 20.15 | End of day one |
| 20.30 | Eyes & Ears Get together at the RheinRoxy (Food & Drinks) |
| 09.00 | Get together |
| 09.10 | Host Andreas Seitz, |
| 09.15 | Welcome Prof.
Manfred Becker, Chairman Eyes & Ears of Europe,
|
| 09.20 | Programme Wout Nierhoff, CEO Eyes & Ears of Europe, Köln |
| | Eyes & Ears Junior Highlights 2008 |
| | Host Prof. Björn Bartholdy, Professor for AV Design KISD – Köln International |
| 09.30 | In love with technology Daniel Seideneder, Graduate of IMG – Institute for Media Design,
University of Applied Sciences, |
| 09.50 | Style theft Jens Ermeling & Nico Bergmann, Graduates
of the KISD – |
| 10.10 | mediajourney Claudia Lanzl, Graduate of the University of Applied Sciences, |
| 10.30 | Discussion |
| 10.40 | Break |
| | Opportunities & threats in channel brand personalisation? I |
| 11.00 | RTL: A station takes it personally Ulli Schumacher, Creative Director of Design RTL CREATION, |
| 11.20 | Bayerisches Fernsehen: The
World of Uwe Kassner, Head of Marketing co-ordination, Press, PR, Online and Design Delegate Bayerisches Fernsehen, Munich Karin Furtmeier, Business Director Bruce Dunlop & Associates, |
| 11.40 | "We want to do a Dave" Jeff Conrad, Head of Design Red Bee Media, |
| 12.00 | Lunch break |
| | Opportunities & threats in channel brand personalisation? II |
| 13.30 | Behind the scenes of an information broadcast station Karsten
Tiemann, Head of On-Air-Promotion, n-tv, Martin Breuer,Creative Director Euro RSCG advertising agency, Düsseldorf |
| 13.50 | Short formats as an alternative
to station ID Susanne Lüchtrath, Managing Director of Creation FEEDMEE, |
| 14.10 | Discussion |
| 14.20 | Break |
| | What kind of branding do the new digital channels need? |
| 14.40 | Branding
in the digital context – From broadcast station to favourite channel Elke Walthelm, Senior Manager Product & Acqusition Premiere Star, Unterföhring |
| 15.00 | Web TV Michael Wurzer, Managing
Director verytv, |
| 15.20 | Movement at the POS with Postbank Filial TV Marion
Mayer, Account Manager Interone Worldwide, |
| 15.40 | BBC Three – A digital
pioneer Jeff
Conrad, Head of Design Red Bee Media, |
| 16.00 | Discussion |
| | Eyes & Ears Special |
| 16.10 | Disney Hans-Jörg
Breitegger, Design Manager Disney Channels |
| 16.30 | Final discussion |
| 17.00 | End of the Eyes & Ears
Conference 2008 – CREATION 08 |
Gallery
Press
Media release from 22 September 2008
Cologne,
Partners
Partners of the CREATION 08 – 13. Eyes & Ears Conference were RTL CREATION, SUPER RTL, CRAXX Medienproduktion, Interone Worldwide, CREATION CLUB, Nokia Siemens Networks, Avid, Deutsche Welle Global Media Forum and the City of Cologne.
