Eyes & Ears of Europe: Eyes & Ears Conference 2003

8th International Eyes & Ears Conference

8th International Eyes & Ears Conference TRANSITION 21 11 & 12 September 2003 in Cologne

A fundamental structural change in the audio-visual media is under way. The economic pressure during the last two years has led to many optimisations with regard to the positioning of different programme and content providers in the competitive environment, the programme production and the multi-channel cross-media distribution. An end to this complex, economy-driven process of change is not yet in sight

Programme

Thursday, 11 September 2003

10.00	Host Andreas Seitz, Cologne
10.05	Welcome Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
10.15	Greetings Angela Spizig, Mayor of the City of Cologne Helmut G. Bauer, Managing Director NRW Medien GmbH, Düsseldorf
10.45	Keynote Eyes & Ears TRANSITION 21 Prof. Manfred Becker, Creative Consultant RTL Group; Chairman Eyes & Ears of Europe, Cologne
	Benchmarks for Cross Media Design, Promotion & Marketing
11.05	Starter Campaign for the Online Portal sport.de Christoph Hammerschmidt, Senior Marketing Manager RTL NEWMEDIA, Cologne
11.25	The WINPIN Campaign Andreas Dürr, Brand Manager ProSieben, Unterföhring Frederic Westerberg, Managing Director Brand New World, Munich
11.45	TOGGO – The Federal Cartoon Elections Oliver Eckart, Head of Marketing & Brand Management Super RTL, Cologne
12.05	Discussion
12.20	Break
	EU = 15 + 10
12.40	Panel Christoph Lanz, TV Director DW-TV, Deutsche Welle Berlin Claus Grimm, Head of Promotion & Design DW-TV, Deutsche Welle Berlin Agnieszka Kryngiel, Producer On-Air Promotion TVP2 Telewizja Polska Program 2, Warsaw Márta Rapai, Deputy Director of International Relations MTV Magyar Televízió, Budapest
13.25	Discussion
13.40	Lunch Break
	Type as a Challenge in the Moving Image
14.40	40 Years of ZDF Type Horst Schick, Corporate Designer ZDF, Mainz
15.00	Typographic Differentiation in the Context of Brand Entertainment Lars Wagner, Creative Director, Munich
15.20	Developing Type on the Tightrope Between Target Group Affinity & CI Requirements Guido Kurz, Creative Director Super RTL, Cologne Guido Schneider, BRASS_FONTS, Cologne
15.40	Discussion
15.55	Break
	Grand Design for Special Interest Offers and for Small Markets?
16.15	Bible TV Heidi Lorei, Media Consulting, Management & Production, Essen Thomas Junk, freelance art director, Wuppertal
16.35	ATV+ Martin Haertlein, Head of On-Air-Promotion ATV+, Vienna Jörg Zuber, Managing Director El Cartel, Munich Klaus Schäfer, Managing Director Image Plus Media & El Cartel, Cologne/Munich
16.55	JIMtv Sven Mastbooms, Creative Director Seven Productions, Antwerp
17.15	Discussion
17.30	Break
	Brand Differentiation in Subscription TV
17.50	Panel Zeljko Karajica, Manager Creative Services Premiere, Unterföhring Corinna Scholz, Programme Director Universal Studios Networks Germany, Munich Marcus Ammon, Managing Director MGM Networks (Germany) GmbH, Ismaning Michael Kreissl, Managing Director Buena Vista Germany, Ismaning
18.35	Discussion
18.50	Break
	Key Success Factor Viewser Involvement?
19.10	Get the Clip Patrick Kast, Art Director VIVA, Cologne Tobias Trosse, Programme Manager VIVA Plus, Cologne
19.30	Bro'Sis & No Angels – Media Brands on the www. Prof. Björn Bartholdy, Managing Director verytv, Cologne
19.50	Relaunch www.eeofe.org Heinz-Jörg Eberbach, Manager BBDO InterOne, Cologne Christoph Mecke, Head of Creation BBDO InterOne, Cologne
20.10	Discussion
20.30	End of the first day
21.00	Eyes & Ears Chill Out – Food, Drinks & Music

Friday, 12 September 2003

08.30	Get Together - Breakfast
08.55	Host Andreas Seitz, Cologne
	Love is on the Air...
09.00	jac – The Gay Channel Markus Weigl, student IMG - Fachhochschule Mainz
09.20	Amor – The Series Marc Lepetit, freelance producer, Ludwigsburg
09.40	Pawlow's Cargo & "I Don't Mind" Anja Rosin, freelance editor, Munich
10.00	3 – Love is the Thief Dirk Lehner, freelance media designer, Wuppertal
10.20	Discussion
10.35	Break
	TV Design – How Relevant as a Competitive Advantage?
10.55	3sat Andreas Reinberger, Head of On-Air-Promotion 3sat, Mainz Jörg Siebald, Head of Graphics 3sat, Mainz
11.15	WDR Karin Sarholz, Head of Presentation/Programme Design WDR Fernsehen, Cologne Michael Freiwald, Head of Graphic Design WDR Fernsehen, Cologne Mario Dublanka, Head of Design/Design Service in the Décors and Costumes WDR Fernsehen, Cologne
11.35	MDR Klaus Schuntermann, Chief Designer/Art Director MDR Fernsehen, Leipzig
11.55	Discussion
12.10	Lunch Break
	Audio-visual – Visual-audio?
	Host Olaf Mierau, CEO/Chief Producer Giesing-Team Tonproduktionen, Munich
13.10	The Audio Story of the German Federal Election 2002 Anselm C. Kreuzer, composer & music scholar, Cologne
13.30	Just Press Record… Stephen Emmer, CEO/Creative Director eStation, Hilversum
13.50	One Audio Design for 30 Languages? Miodrag Soric, Editor-in-chief Foreign Languages DW Radio, Deutsche Welle Bonn
14.10	Sound Design or Composition? Hans Bos, Managing Creative Director Soundscape Music Productions, Hilversum
14.30	Discussion
14.45	Break
	Perspectives of Media Marketing via Mobile Services
15.05	TV Stations & Mobile Services Andreas Varesi, Director Strategic Messages Siemens mobile, Munich
15.25	Universal Studios Networks Mobile Niklas Friedrichsen, Deputy Managing Director Universal Studios Networks Germany, Munich
15.45	MCAST – Mobile Phones as Multimedia Machines Guido Baumhauer, Head of DW-Online, Deutsche Welle Bonn Wilfried Runde, Project Manager/Editor DW-Online, Deutsche Welle Bonn
16.05	Discussion
16.20	Break
	Special Ads Designed to Optimize Awareness...
16.40	Games Promotion in 13TH STREET Robert Kraus, Head of Advertising Times Sales Universal Studios Networks Germany, Munich
17.00	VIP – Product Spectrums in the Brand World of HSE Malte Hildebrandt, Director Marketing & Sales/Programme Home Shopping Europe, Ismaning
17.20	Above the Boredom Line... Tim Stickelbrucks, Account Director BBDO InterOne München
17.40	Final discussion
18.00	End of the Eyes & Ears Conference 2003

Gallery

Press

Media release from 15 September 2003

Cologne, 15.09.03 - Against the background of the growing significance of design, promotion and marketing in the audio-visual media, the 8th International Eyes & Ears Conference 2003 took place on 11th and 12th September in Cologne. The international convention organized by Eyes & Ears of Europe, the Association for the Design, Promotion and Marketing of Audiovisual Media, had the motto TRANSITION 21. About 300 participants followed the presentations of more than 50 professionals from the areas of TV, film, radio, internet, mobile, games and events. more

Media release from 19 August 2003

Cologne, 15.08.03 - 8th International Eyes & Ears Conference TRANSITION 21 on 11th and 12th September 2003 in Cologne. A fundamental structural change in the audio-visual media is under way. The economic pressure during the last two years has led to many optimisations with regard to the positioning of different programme and content providers in the competitive environment, the programme production and the multi-channel cross-media distribution. An end to this complex, economy-driven process of change is not yet in sight. more

Partners

This year's Eyes & Ears Conference was supported by: RTL Television, Super RTL, BBDO InterOne, CBC Cologne Broadcasting Center, DW Deutsche Welle, CRAXX Medienproduktion, Avid, Siemens mobile, QSC, NRW Medien GmbH, The City of Cologne and RTL CREATION.